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American Outdoor Brands share price today

American Outdoor Brands, Inc. · AOUT · Consumer Discretionary · Leisure · price as of the 4 November 2026 close, updated every trading day · results updated weekly · All US stock lists

American Outdoor Brands share price: $17.92 at the close on 4 November 2026, +173.2% in a year.

$17.92Price +173.2% in a year
$37.3 MRevenue (Jul 2026) +25.4% on a year ago
−$1.5 MProfit (Jul 2026)
−5.1%Operating margin +17.9 points on a year ago
−6%ROE FY26
−0.4%ROIC against a 4.5% cost of capital: −4.9 points

American Outdoor Brands, Inc.'s share price, valuation and earnings point in different directions. The next one or two quarters should make it clearer.

Biggest thing to watch: the price is not yet in a clear uptrend, so timing is the risk more than the business.

The price has been between phases. Over the last four quarters, results have been improving. What will decide it: the next one or two quarters of results.

What is the American Outdoor Brands share price today?

American Outdoor Brands, Inc.'s share price was $17.92 at the close on 4 November 2026. That is 53.6% above its average price over the last 200 trading days. In the last 52 weeks it traded between $6 and $18, and at that close it sat 98% of the way up from that low.

A share price tends to move through four phases: moving sideways (stage 1), rising (stage 2), stalling near a high (stage 3) and falling (stage 4). The phase helps read everything below.

Over the past 13 weeks it has done better than the S&P 500, and it has stayed ahead for 24 weeks in a row.

Nov 2026: $17.92, 53.6% above its 200-day average.

  • Price $17.92
  • 50-day avg $15.88
  • 200-day avg $11.67
Nov 2026: $17.92, 53.6% above its 200-day average.
WeekPrice50-day avg200-day avg
11 Jul 2025$9.56––
18 Jul 2025$9.30––
25 Jul 2025$9.68––
1 Aug 2025$9.13––
8 Aug 2025$9.21––
15 Aug 2025$9.65––
22 Aug 2025$10.28––
29 Aug 2025$10.44––
5 Sep 2025$8.52––
12 Sep 2025$8.81––
19 Sep 2025$8.95$9.48–
26 Sep 2025$8.59$9.40–
3 Oct 2025$8.72$9.30–
10 Oct 2025$7.52$9.15–
17 Oct 2025$7.43$8.97–
24 Oct 2025$7.60$8.78–
31 Oct 2025$6.87$8.52–
7 Nov 2025$6.56$8.15–
14 Nov 2025$6.45$7.81–
21 Nov 2025$6.65$7.60–
28 Nov 2025$7.17$7.46–
5 Dec 2025$7.11$7.29–
12 Dec 2025$7.89$7.20–
19 Dec 2025$8.42$7.19–
26 Dec 2025$8.28$7.23–
2 Jan 2026$7.92$7.27–
9 Jan 2026$9.00$7.38–
16 Jan 2026$9.51$7.66–
23 Jan 2026$8.46$7.82–
30 Jan 2026$9.06$8.04–
6 Feb 2026$9.21$8.31–
13 Feb 2026$8.68$8.49–
20 Feb 2026$9.39$8.64–
27 Feb 2026$9.10$8.77–
6 Mar 2026$8.85$8.84–
13 Mar 2026$8.00$8.88–
20 Mar 2026$8.08$8.88–
27 Mar 2026$9.11$8.85–
2 Apr 2026$9.03$8.85–
10 Apr 2026$9.57$8.92–
17 Apr 2026$9.63$8.94–
24 Apr 2026$9.52$8.98$8.59
1 May 2026$9.60$9.05$8.59
8 May 2026$9.37$9.08$8.59
15 May 2026$8.71$9.08$8.57
22 May 2026$9.60$9.13$8.57
29 May 2026$10.13$9.28$8.58
5 Jun 2026$9.81$9.42$8.59
12 Jun 2026$10.31$9.53$8.59
18 Jun 2026$10.13$9.60$8.58
26 Jun 2026$11.60$9.70$8.62
2 Jul 2026$13.37$9.96$8.69
10 Jul 2026$14.34$10.42$8.83
17 Jul 2026$13.89$10.89$8.97
24 Jul 2026$12.95$11.29$9.09
31 Jul 2026$12.36$11.67$9.20
7 Aug 2026$12.59$11.97$9.33
14 Aug 2026$12.81$12.24$9.46
21 Aug 2026$11.24$12.39$9.58
28 Aug 2026$10.38$12.45$9.68
4 Sep 2026$14.48$12.54$9.79
11 Sep 2026$15.68$12.76$9.96
18 Sep 2026$16.42$12.94$10.18
25 Sep 2026$17.55$13.20$10.43
2 Oct 2026$16.35$13.50$10.64
9 Oct 2026$16.50$13.86$10.84
16 Oct 2026$18.06$14.34$11.07
23 Oct 2026$17.35$14.83$11.31
30 Oct 2026$18.12$15.46$11.53
4 Nov 2026$17.92$15.88$11.67
Weekly closing price ($) with its 50-day and 200-day averages. 1-year window.

Week by week since 2025: did it beat the S&P 500 over the past 13 weeks?

Ahead in 40 of 57 weeks

Week by week since 2025: did it beat the S&P 500 over the past 13 weeks?
Week13-week return vs S&P 500
11 Jul 2025no S&P 500 reading
18 Jul 2025no S&P 500 reading
25 Jul 2025no S&P 500 reading
1 Aug 2025no S&P 500 reading
8 Aug 2025no S&P 500 reading
15 Aug 2025no S&P 500 reading
22 Aug 2025no S&P 500 reading
29 Aug 2025no S&P 500 reading
5 Sep 2025no S&P 500 reading
12 Sep 2025no S&P 500 reading
19 Sep 2025no S&P 500 reading
26 Sep 2025no S&P 500 reading
3 Oct 2025no S&P 500 reading
10 Oct 2025−26.1%
17 Oct 2025−26.0%
24 Oct 2025−27.8%
31 Oct 2025−34.5%
7 Nov 2025−34.1%
14 Nov 2025−37.6%
21 Nov 2025−37.4%
28 Nov 2025−37.3%
5 Dec 2025−22.5%
12 Dec 2025−14.1%
19 Dec 2025−8.5%
26 Dec 2025−7.9%
2 Jan 2026−11.3%
9 Jan 2026+13.4%
16 Jan 2026+23.9%
23 Jan 2026+9.5%
30 Jan 2026+30.4%
6 Feb 2026+37.5%
13 Feb 2026+33.1%
20 Feb 2026+36.6%
27 Feb 2026+26.5%
6 Mar 2026+26.4%
13 Mar 2026+4.3%
20 Mar 2026+0.7%
27 Mar 2026+18.2%
2 Apr 2026+18.0%
10 Apr 2026+8.4%
17 Apr 2026−1.4%
24 Apr 2026+8.9%
1 May 2026+1.8%
8 May 2026−5.1%
15 May 2026−8.1%
22 May 2026−5.9%
29 May 2026+1.0%
5 Jun 2026+1.2%
12 Jun 2026+16.9%
18 Jun 2026+10.2%
26 Jun 2026+12.4%
2 Jul 2026+34.5%
10 Jul 2026+38.7%
17 Jul 2026+39.6%
24 Jul 2026+32.5%
31 Jul 2026+25.1%
7 Aug 2026+29.5%
14 Aug 2026+42.0%
21 Aug 2026+14.4%
28 Aug 2026+0.8%
4 Sep 2026+43.2%
11 Sep 2026+49.0%
18 Sep 2026+60.1%
25 Sep 2026+45.5%
2 Oct 2026+19.0%
9 Oct 2026+11.9%
16 Oct 2026+27.3%
23 Oct 2026+31.1%
30 Oct 2026+45.4%
4 Nov 2026+43.2%
Each bar is one week, from 2025 to now (57 weeks with a reading). Green means the stock's return over the previous 13 weeks beat the S&P 500; red means it trailed. The colour is strongest at a gap of 25 percentage points or more. A gap means there is no reading for that week.

Over the last 1 year the share price moved +87% while the S&P 500 moved +23%, so it is ahead of the index over that whole period. The chart above shows the 13-week comparison for every week.

This page treats a rise as over when the price closes below its 200-day average on two Fridays in a row.

What dividend does American Outdoor Brands pay?

American Outdoor Brands, Inc. pays no dividend. In the last 12 reported quarters it declared no dividend per share, so there is no payout history to chart and no yield to show. Companies like this usually keep their earnings in the business, so the cash-flow sections show where that cash goes.

Which stock lists is American Outdoor Brands on?

American Outdoor Brands is not in the Nasdaq 100, the S&P 500 or the Dow Jones 30, and is not on the US tech stocks list.

Is American Outdoor Brands profitable?

American Outdoor Brands, Inc. posted a net loss of $1.5 M in the Jul 2026 quarter. The full FY26 year was a loss of $9.2 M. That loss is 4.1% of the quarter's revenue. The same quarter a year earlier lost $6.8 M. 8 of the last 12 reported quarters were loss-making.

Net profit is what is left after every cost, interest and tax. Earnings per share, dividends and book value all grow from it.

FY26 profit −$9.2 M

  • Net profit −$9.2 M
FY26 profit −$9.2 M
QuarterNet profit
FY22−$64.9 M
FY23−$12.0 M
FY24−$12.2 M
FY25−$0.1 M
FY26−$9.2 M
Net profit each year, $ M. 5-year window. A grey bar is lower than the year before.

Jul 2026: −$1.5 M

  • Net profit (quarterly) −$1.5 M
Jul 2026: −$1.5 M
QuarterNet profit (quarterly)
Oct 2023$0.1 M
Jan 2024−$2.9 M
Apr 2024−$5.3 M
Jul 2024−$2.4 M
Oct 2024$3.1 M
Jan 2025$0.2 M
Apr 2025−$1.0 M
Jul 2025−$6.8 M
Oct 2025$2.1 M
Jan 2026−$4.1 M
Apr 2026−$0.4 M
Jul 2026−$1.5 M

Growth on a year earlier

  • Growth on a year earlier −2,510.1%
Growth on a year earlier
QuarterGrowth on a year earlier
Oct 2023−79.2%
Jan 2024–
Apr 2024–
Jul 2024–
Oct 20243,940.3%
Jan 2025–
Apr 2025–
Jul 2025–
Oct 2025−33.3%
Jan 2026−2,510.1%
Apr 2026–
Jul 2026–
Top: net profit each quarter, $ M. Below: growth on the same quarter a year earlier, %. Last 12 quarters. A grey bar is lower than the quarter before.

How much revenue does American Outdoor Brands make, and is it growing?

American Outdoor Brands, Inc. reported $37.3 M of revenue in the Jul 2026 quarter, +25.4% on the same quarter a year earlier. Over 4 years it has grown −6.3% a year on average. The last full year, FY26, came in at $191 M. The last four reported quarters add to $198 M.

Revenue is everything the company billed its customers in the period.

FY26 revenue was $191 M, −14.3% on the year before.

FY26 revenue $191 M (−14.3% on the year before), −6.3% a year over 4 years

  • Revenue $191 M
FY26 revenue $191 M (−14.3% on the year before), −6.3% a year over 4 years
QuarterRevenue
FY22$248 M
FY23$191 M
FY24$201 M
FY25$222 M
FY26$191 M

Growth on a year earlier

  • Growth on a year earlier −14.3%
Growth on a year earlier
QuarterGrowth on a year earlier
FY22–
FY23−22.8%
FY245.2%
FY2510.6%
FY26−14.3%
Top: revenue each year, $ M. Below: growth on the year before, %. 5-year window. A grey bar is lower than the year before.

Jul 2026: $37.3 M (+25.4% on a year earlier)

  • Revenue (quarterly) $37.3 M
Jul 2026: $37.3 M (+25.4% on a year earlier)
QuarterRevenue (quarterly)
Oct 2023$57.9 M
Jan 2024$53.4 M
Apr 2024$46.3 M
Jul 2024$41.6 M
Oct 2024$60.2 M
Jan 2025$58.5 M
Apr 2025$61.9 M
Jul 2025$29.7 M
Oct 2025$57.2 M
Jan 2026$56.6 M
Apr 2026$47.1 M
Jul 2026$37.3 M

Growth on a year earlier

  • Growth on a year earlier 25.4%
Growth on a year earlier
QuarterGrowth on a year earlier
Oct 20236.4%
Jan 20245%
Apr 20249.7%
Jul 2024−4.1%
Oct 20244%
Jan 20259.5%
Apr 202533.8%
Jul 2025−28.7%
Oct 2025−5%
Jan 2026−3.3%
Apr 2026−24%
Jul 202625.4%
Top: revenue each quarter, $ M. Below: growth on the same quarter a year earlier, %. Last 12 quarters. A grey bar is lower than the quarter before.

Recent pace: the last four quarters grew −1.7% on average, against −6.3% a year over the longer run, so this year is growing faster than its own long-run rate.

Is growth speeding up? Revenue over the last 12 months grew −5.8%, against −0.3% a year over the last 8 quarters (rolling over).

How much of every $100 of sales does American Outdoor Brands keep?

American Outdoor Brands, Inc.'s operating margin was −5.1% in the Jul 2026 quarter, 17.9 percentage points higher than the same quarter a year ago. Across 5 years it has been between −6.6% and 4.6%. The latest quarter is within that range.

Operating margin is what is left from every $100 of sales after the costs of running the business, before interest and tax. It shows pricing power and cost control.

Why the margin moved: operating margin changed +17.9 percentage points on the year while gross margin changed +6.8 points. So the gain came mostly from costs below the gross margin, such as staff and overheads, measured against sales.

FY26: −2.9%, within a range of −6.6% to 4.6% over 5 years

  • Operating margin −2.9%
FY26: −2.9%, within a range of −6.6% to 4.6% over 5 years
QuarterOperating margin
FY224.6%
FY23−6.6%
FY24−6.2%
FY25−0.1%
FY26−2.9%

Change on the year before (points)

  • Change on the year before (points) −2.8 pts
Change on the year before (points)
QuarterChange on the year before (points)
FY22–
FY23−11.2 pts
FY24+0.4 pts
FY25+6.1 pts
FY26−2.8 pts
Operating margin each year, % (top). Below: change on the year before, in percentage points. 5-year window.

Jul 2026: operating margin −5.1% (+17.9 points on a year earlier)

  • Operating margin −5.1%
Jul 2026: operating margin −5.1% (+17.9 points on a year earlier)
QuarterOperating margin
Oct 20230%
Jan 2024−5.4%
Apr 2024−11.9%
Jul 2024−6.2%
Oct 20245.1%
Jan 20250.5%
Apr 2025−1.5%
Jul 2025−23%
Oct 20253.7%
Jan 2026−0.8%
Apr 2026−0.8%
Jul 2026−5.1%

Change on a year earlier (points)

  • Change on a year earlier (points) +17.9 pts
Change on a year earlier (points)
QuarterChange on a year earlier (points)
Oct 2023+0.2 pts
Jan 2024+0.5 pts
Apr 2024−2.5 pts
Jul 2024+3.2 pts
Oct 2024+5.1 pts
Jan 2025+5.9 pts
Apr 2025+10.4 pts
Jul 2025−16.8 pts
Oct 2025−1.4 pts
Jan 2026−1.3 pts
Apr 2026+0.7 pts
Jul 2026+17.9 pts
Top: quarterly operating margin, %. Below: change on the same quarter a year earlier, in percentage points. Last 12 quarters. Operating profit as a share of revenue, each quarter.

Is American Outdoor Brands' profit turning into cash?

American Outdoor Brands, Inc.'s cash-flow history is too short to judge how much of its profit turns into cash. In FY26 it brought in $6.3 M of operating cash against −$9.2 M of profit. After $2.0 M of spending on assets, $4.3 M was left over as free cash.

The profit and loss account shows what was earned. The cash-flow statement shows the cash that actually came in. Comparing operating cash flow with profit is one of the best checks that a profit is real.

Cash-flow figures here are yearly, because quarterly cash statements are not published, so this section changes once a year.

FY26: operating cash $6.3 M against profit −$9.2 M

  • Operating cash $6.3 M
  • Net profit −$9.2 M
  • Free cash $4.3 M
FY26: operating cash $6.3 M against profit −$9.2 M
QuarterOperating cashNet profitFree cash
FY22−$18.0 M−$64.9 M−$21.4 M
FY23$30.7 M−$12.0 M$29.4 M
FY24$24.5 M−$12.2 M$19.7 M
FY25$1.4 M−$0.1 M−$1.8 M
FY26$6.3 M−$9.2 M$4.3 M
Operating cash flow and net profit each year, $ M. The line is free cash flow: operating cash minus spending on assets. 5-year window, yearly figures.

Jul 2026: operating cash $13.0 M

  • Operating cash (quarterly) $13.0 M
Jul 2026: operating cash $13.0 M
QuarterOperating cash (quarterly)
Oct 2023−$8.4 M
Jan 2024$13.0 M
Apr 2024$14.7 M
Jul 2024−$4.4 M
Oct 2024−$7.9 M
Jan 2025$5.9 M
Apr 2025$7.8 M
Jul 2025−$1.7 M
Oct 2025−$13.3 M
Jan 2026$9.9 M
Apr 2026$11.4 M
Jul 2026$13.0 M

Operating cash as % of profit

  • Operating cash as % of profit −641%
Operating cash as % of profit
QuarterOperating cash as % of profit
Oct 2023−10,883%
Jan 2024–
Apr 2024–
Jul 2024–
Oct 2024−255%
Jan 20253,486%
Apr 2025–
Jul 2025–
Oct 2025−641%
Jan 2026–
Apr 2026–
Jul 2026–
Top: operating cash each quarter, $ M. Below: operating cash as a % of net profit; 100% means all of the quarter's profit came in as cash. Last 12 quarters.

What to look at next: the main use of cash is spending on assets. The next section checks what that spending is building.

Where does American Outdoor Brands' cash go?

American Outdoor Brands, Inc. does not report the customer, stock and supplier day counts a cash cycle needs, so this section looks at its spending on assets instead. It spent $10.0 M on assets over the last 3 years. Averaged over those years that is 1.7% of FY26 revenue a year.

Working capital is the cash tied up between paying suppliers and getting paid. Debtor days: how long customers take to pay. Inventory days: how long stock sits. The cash cycle: the whole loop, in days of sales.

Nothing is estimated in place of the missing day counts, so no cash-cycle chart is drawn.

Spending on assets: $10.0 M over the last 3 years.

FY26: capex $2.0 M, steady spending

  • Capex $2.0 M
FY26: capex $2.0 M, steady spending
QuarterCapex
FY22$3.4 M
FY23$1.3 M
FY24$4.8 M
FY25$3.2 M
FY26$2.0 M
Capital spending each year, $ M.

Jul 2026: capex $0.1 M in the quarter

  • Capex (quarterly) $0.1 M
Jul 2026: capex $0.1 M in the quarter
QuarterCapex (quarterly)
Oct 2023$0.4 M
Jan 2024$3.3 M
Apr 2024$0.5 M
Jul 2024$0.8 M
Oct 2024$0.1 M
Jan 2025$1.7 M
Apr 2025$0.6 M
Jul 2025$0.3 M
Oct 2025$0.8 M
Jan 2026$0.9 M
Apr 2026$0
Jul 2026$0.1 M

Free cash

  • Free cash $12.9 M
Free cash
QuarterFree cash
Oct 2023−$8.8 M
Jan 2024$9.7 M
Apr 2024$14.2 M
Jul 2024−$5.2 M
Oct 2024−$8.0 M
Jan 2025$4.2 M
Apr 2025$7.2 M
Jul 2025−$2.0 M
Oct 2025−$14.1 M
Jan 2026$9.0 M
Apr 2026$11.4 M
Jul 2026$12.9 M
Top: capital spending each quarter, $ M. Below: free cash flow, $ M. Last 12 quarters.

In short: the cash is going into new capacity, not getting stuck in the daily cycle. The question is whether the new capacity earns.

What is American Outdoor Brands' P/E ratio, and how does it compare with its own history?

American Outdoor Brands, Inc. has no P/E right now, because its earnings are negative. The revenue and margin sections are where a turn would show first. Measured against sales instead, the market values American Outdoor Brands, Inc. at 1.2× its FY26 revenue of $191 M. The P/E comes back here once profit turns positive.

P/E is the share price divided by a year's profit per share: how many dollars the market pays for each dollar of yearly profit.

—P/E · earnings negative
n/mPEG · cannot be worked out, because 3-year earnings growth is not available

Is the American Outdoor Brands business getting better or worse?

American Outdoor Brands, Inc.'s business trend cannot be read yet. There are fewer than eight usable quarters of growth figures, so there is not enough history to read the trend. This is based on 12 quarters of 2 measures, with some gaps.

Every business is somewhere on a path of getting better or worse, and this section names where. The last 12 quarters of growth in revenue, profit and earnings per share, plus the return the business earns on its capital, are read as lines. Getting worse: the lines are falling. Turning around: a low point has just formed and the last few quarters are rising from it. Getting better: the rise from the low has lasted. Growing steadily: steady growth with healthy returns. Slowing from a peak: still high, but slowing. When the lines disagree the result is mixed; too little history means no reading. CAGR (compound annual growth rate) is the steady yearly rate that would turn the starting value into the latest one. It is the fairest way to compare growth over different periods. If the 1-year figure is much bigger than the 10-year one, recent growth is running faster than the long-run trend. A dash means there is no figure for that period, or the starting year was a loss, where a growth rate means nothing.

Growth year by year: revenue −14.3% in FY26

  • Revenue growth −14.3%
Growth year by year: revenue −14.3% in FY26
QuarterRevenue growth
FY22–
FY23−22.8%
FY245.2%
FY2510.6%
FY26−14.3%
Growth on the year before, each year, %. Top: revenue. Zero line drawn.

Three growth lines over twelve quarters: revenue rolling over

  • Revenue −5.8%
Three growth lines over twelve quarters: revenue rolling over
QuarterRevenue
Oct 2023−9.2%
Jan 20241.1%
Apr 20245.2%
Jul 20244.4%
Oct 20243.7%
Jan 20254.9%
Apr 202510.6%
Jul 20255.6%
Oct 20252.9%
Jan 2026−0.6%
Apr 2026−14.3%
Jul 2026−5.8%

Profit

  • Profit −300%
Profit
QuarterProfit
Oct 2023−79.2%
Jan 2024–
Apr 2024–
Jul 2024–
Oct 2024300%
Jan 2025–
Apr 2025–
Jul 2025–
Oct 2025−33.3%
Jan 2026−300%
Apr 2026–
Jul 2026–
Growth on a year earlier, % at each quarter end. Top: revenue. Below: profit and earnings per share, on their own scale because they swing much more. Each is measured over the last 12 months. Where the 12-month history is short, the line uses single-quarter growth instead, which is noisier; extreme jumps from a tiny base are evened out before reading. Extreme jumps from a tiny base are drawn at the edge (▲). A gap means there is no reading for that quarter.

ROCE: the return line, worked out each quarter

  • ROCE −0.3%
ROCE: the return line, worked out each quarter
QuarterROCE
Oct 2023−4.9%
Jan 2024−4.9%
Apr 2024−5.8%
Jul 2024−5.2%
Oct 2024−3.7%
Jan 2025−2.2%
Apr 2025−0.1%
Jul 2025−2.2%
Oct 2025−2.6%
Jan 2026−3%
Apr 2026−2.7%
Jul 2026−0.3%
Operating profit over the last 12 months (before interest and tax) as a share of average capital employed (total assets minus current liabilities), %.
FallingRevenue growth · latest −5.8%, range −14.3% to +10.6%
Stuck lowROCE · latest −0.3%, range −5.8% to −0.1%

Why it matters: with too little history, we say so rather than guess a direction.

One or more growth lines have an extreme jump caused by comparing with a near-zero or loss-making quarter. Those jumps are capped before reading and drawn at the edge of the chart, so one odd quarter does not decide the result.

There are fewer than eight usable quarters, so this page does not guess a direction from so little history.

Compound annual growth rate (%)

Compound annual growth rate over each period, %. Revenue, profit and EPS come from yearly figures; the stock price row is price growth over the same periods. A dash means no figure for that period, or the starting year was a loss.

Compound annual growth rate (%)
Measure1yr3yr5yr10yr
Revenue−14.3%−0.1%——
Stock price+173.2%———
+25.4%Revenue growth (Jul 2026) · latest quarter against a year ago
−6.3%Revenue, 4 years · yearly growth over the long run

How much does American Outdoor Brands earn on its capital?

American Outdoor Brands, Inc. earned a ROE of −6% in FY26. That is up from a low of −32% in FY22. Its return on capital used (ROIC) is 4.9 percentage points below its cost of capital, so growth here does not yet pay for the capital it uses.

Return on equity (ROE) is the profit the business earns on its shareholders’ money. We do not have the full capital split, so ROE is the longest history we can draw here.

It comes from a −4.8% net margin and 0.84× asset turnover (sales divided by assets).

Why the return is what it is (FY26): a −4.8% net margin × 0.84× asset turnover × 1.37× leverage (assets divided by equity) ≈ −5.5% on equity. The margin does its share; borrowing plays a small part, so this return is earned, not borrowed.

The key test, return on capital used minus the cost of capital: −0.4% − 4.5% = −4.9 percentage points. The 4.5% is an estimate of this company's own cost of capital. Read the sign and size of the gap, not the decimals. Negative: growth at these returns loses value until returns improve.

The −0.4% ROIC above is the latest reading, as reported. The yearly chart below shows FY26 at −3.1%, and the quarterly chart works out each 12-month window from the quarterly figures, so the readings differ by date, not by method.

FY26: ROE −6%, the climb back from FY22's −32%

  • ROE −5.6%
  • ROIC (annual) −3.1%
  • Cost of capital 4.5%
FY26: ROE −6%, the climb back from FY22's −32%
QuarterROEROIC (annual)Cost of capital
FY22−32%4.7%4.5%
FY23−6.3%−5.9%4.5%
FY24−6.9%−6.5%4.5%
FY250%0.1%4.5%
FY26−5.6%−3.1%4.5%
Return on equity each year, % (line); ROIC each year, % (line). 5-year window, low years included. The flat line is the 4.5% cost of capital used on this page.

Jul 2026: ROIC −3.0% (last 12 months) against a 4.5% cost of capital

  • ROIC (12 months) −3.0%
  • ROE (12 months) −0.9%
  • Cost of capital 4.5%
Jul 2026: ROIC −3.0% (last 12 months) against a 4.5% cost of capital
QuarterROIC (12 months)ROE (12 months)Cost of capital
Oct 2023−5.5%−8.7%4.5%
Jan 2024−5.4%0.2%4.5%
Apr 2024−5.4%−6.3%4.5%
Jul 2024−6.4%−11.8%4.5%
Oct 2024−5.7%−5.3%4.5%
Jan 2025−4.1%7%4.5%
Apr 2025−2.6%0.4%4.5%
Jul 2025−0.2%−2.2%4.5%
Oct 2025−2.5%−15.8%4.5%
Jan 2026−3%4.9%4.5%
Apr 2026−3.3%−9.7%4.5%
Jul 2026−3%−0.9%4.5%
ROIC and ROE over the last 12 months, each quarter, %; the flat line is the cost of capital. Last 12 quarters, lined up with the yearly figure.

Does American Outdoor Brands have too much debt?

American Outdoor Brands, Inc. has total debt of $32.0 M against shareholder equity of $164 M as of Jul 2026, so its debt is 0.19× its equity, which is very little. Year by year, that ratio went from 0.24 in FY22 to 0.20 in FY26. So the returns on this page come from the business, not from borrowed money.

Debt-to-equity shows how much of the business is paid for with borrowed money. Lower is safer, and the direction matters as much as the level.

FY26: debt $32.4 M, 0.20× equity

  • Total debt $32.4 M
FY26: debt $32.4 M, 0.20× equity
QuarterTotal debt
FY22$49.6 M
FY23$29.6 M
FY24$34.6 M
FY25$33.3 M
FY26$32.4 M

Debt-to-equity

  • Debt-to-equity 0.20×
Debt-to-equity
QuarterDebt-to-equity
FY220.24×
FY230.15×
FY240.19×
FY250.19×
FY260.20×
Top: total debt each year, $ M. Below: debt-to-equity, ×. 5-year window.

Jul 2026: debt $32.0 M, debt-to-equity 0.19

  • Total debt (quarterly) $32.0 M
Jul 2026: debt $32.0 M, debt-to-equity 0.19
QuarterTotal debt (quarterly)
Oct 2023$24.6 M
Jan 2024$34.9 M
Apr 2024$34.6 M
Jul 2024$34.3 M
Oct 2024$34.0 M
Jan 2025$33.6 M
Apr 2025$33.3 M
Jul 2025$33.3 M
Oct 2025$33.1 M
Jan 2026$32.8 M
Apr 2026$32.4 M
Jul 2026$32.0 M

Debt-to-equity

  • Debt-to-equity 0.19×
Debt-to-equity
QuarterDebt-to-equity
Oct 20230.13×
Jan 20240.19×
Apr 20240.19×
Jul 20240.20×
Oct 20240.19×
Jan 20250.19×
Apr 20250.19×
Jul 20250.20×
Oct 20250.19×
Jan 20260.20×
Apr 20260.20×
Jul 20260.19×
Top: total debt each quarter, $ M. Below: debt-to-equity, ×. Last 12 quarters.

What is the American Outdoor Brands shareholding pattern?

2.0% of American Outdoor Brands, Inc.'s tradable shares are in short positions, which are bets that the price will fall, so some traders are betting against it. At normal trading volumes, closing those positions would take about 2.1 days. US companies do not publish a quarter-by-quarter list of owners, so this page uses short interest instead.

There is no quarter-by-quarter list of owners here, so we look at short interest: the share of tradable shares held in short positions, which gain if the price falls.

It is a single reading at one point in time; we do not have its history.

2.0%Short interest · of the tradable float
2.1Days to cover · at typical volumes

Why it is at this level: the figure does not say who has the short positions or why, so we show the level without guessing the story.

How far is American Outdoor Brands from balance-sheet trouble?

For American Outdoor Brands, Inc., the Z-score is 2.11. A Z-score above about 3 is safe and below about 1.8 signals danger, so this is in the grey area between the two. It estimates how far the balance sheet is from trouble; it is not a forecast of failure.

The Z-score estimates how far a company is from balance-sheet trouble. Above about 3 is safe; below about 1.8 is the danger zone. It was built for manufacturers, so it is not used for banks and lenders.

Why it matters: a Z-score of 2.11 is in the grey area, neither clearly safe nor clearly in trouble.

How does American Outdoor Brands rank in its industry?

51.9 out of 100, rank 10 of 23 in Leisure, with 67% of the evidence available.

American Outdoor Brands, Inc. scores 51.9 out of 100 against the 23 companies it is compared with in Leisure, ranking 10. Relative strength against the index is 53.6%, and revenue and profit growth are weak.

The four parts add up to the total exactly: 16.2 + 4.5 + 11.2 + 20 = 51.9. This is the same number shown on the industry page; it is worked out once for the whole group and read here.

What would change it: The score would fall if profit growth turns negative or margins stop improving while the share price lags its sector.

Which companies is American Outdoor Brands compared with?

American Outdoor Brands ranks 10 of 23 Leisure companies on the 4-Factor Sector Score, with 51.9 out of 100.

  1. 1Hasbro, Inc.HAS · breaking out · Most evidence points up · 67% evidence74.8out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 26.3/35 · Revenue 18.9% · Profit — · Operating margin change 7.8 points · 71% evidenceCapital efficiency 20.1/25 · ROCE 32.9% · Operating margin 32.4% · 76% evidenceValuation 10.3/20 · P/E 13× · PEG — · 15% evidenceRelative strength 18.1/20 · Lead over its industry 23.2% · Lead over S&P 500 25.1% · 1 year 58.8% · 100% evidence · 9 of 12 weeks aheadExact sum: 26.3 + 20.1 + 10.3 + 18.1 = 74.8 · What this means: Earnings, capital efficiency and relative strength all agree. The open questions are about management, upcoming events and risks.
  2. 2JAKKS Pacific, Inc.JAKK · breaking out · Most evidence points up · 85% evidence67.1out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 23.2/35 · Revenue 9.2% · Profit 100% · Operating margin change 0.8 points · 95% evidenceCapital efficiency 9.7/25 · ROCE 7.4% · Operating margin 14.7% · 76% evidenceValuation 15.0/20 · P/E 11× · PEG 0.2 · 65% evidenceRelative strength 19.2/20 · Lead over its industry 41.6% · Lead over S&P 500 44.2% · 1 year 102.7% · 100% evidence · 10 of 12 weeks aheadExact sum: 23.2 + 9.7 + 15 + 19.2 = 67.1 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer.
  3. 3Escalade, IncorporatedESCA · quiet · Evidence leans up · 81% evidence64.9out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 24.3/35 · Revenue 1.7% · Profit 64.3% · Operating margin change 15.9 points · 83% evidenceCapital efficiency 17.9/25 · ROCE 15.9% · Operating margin 20.7% · 76% evidenceValuation 11.5/20 · P/E 11.2× · PEG 1.16 · 65% evidenceRelative strength 11.2/20 · Lead over its industry 13% · Lead over S&P 500 15% · 1 year 77.4% · 100% evidence · 3 of 12 weeks aheadExact sum: 24.3 + 17.9 + 11.5 + 11.2 = 64.9 · What this means: Earnings, capital efficiency and relative strength all agree. The open questions are about management, upcoming events and risks.
  4. 4YETI Holdings, Inc.YETI · quiet · Too little evidence to rank firmly · 58% evidence61.9out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 21.7/35 · Revenue — · Profit — · Operating margin change 8.2 points · 45% evidenceCapital efficiency 20.8/25 · ROCE 26.3% · Operating margin 19.3% · 76% evidenceValuation 9.9/20 · P/E 21.1× · PEG — · 15% evidenceRelative strength 9.5/20 · Lead over its industry 1.5% · Lead over S&P 500 2.9% · 1 year 33.2% · 100% evidence · 0 of 12 weeks aheadExact sum: 21.7 + 20.8 + 9.9 + 9.5 = 61.9 · What this means: Some evidence is missing, so the score is pulled toward the middle on purpose.
  5. 5Planet Fitness, Inc.PLNT · turning · Evidence leans up · 81% evidence60.6out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 21.5/35 · Revenue 11.5% · Profit 25.9% · Operating margin change 0.2 points · 83% evidenceCapital efficiency 18.9/25 · ROCE 16.1% · Operating margin 33.7% · 76% evidenceValuation 13.5/20 · P/E 17.4× · PEG 0.55 · 65% evidenceRelative strength 6.7/20 · Lead over its industry -25.5% · Lead over S&P 500 -24.8% · 1 year -46.1% · 100% evidence · 1 of 12 weeks aheadExact sum: 21.5 + 18.9 + 13.5 + 6.7 = 60.6 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer.
  6. 6Life Time Group Holdings, Inc.LTH · turning · Evidence leans up · 81% evidence58.0out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 21.1/35 · Revenue 12.8% · Profit 83.2% · Operating margin change 1.2 points · 83% evidenceCapital efficiency 11.8/25 · ROCE 6.9% · Operating margin 17.1% · 76% evidenceValuation 10.3/20 · P/E 21.9× · PEG 1.17 · 65% evidenceRelative strength 14.8/20 · Lead over its industry 29.3% · Lead over S&P 500 31.8% · 1 year 85.7% · 100% evidence · 6 of 12 weeks aheadExact sum: 21.1 + 11.8 + 10.3 + 14.8 = 58 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer.
  7. 7OneSpaWorld Holdings LimitedOSW · turning · Evidence leans up · 81% evidence53.2out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 16.0/35 · Revenue 9.8% · Profit 12.7% · Operating margin change 0.2 points · 83% evidenceCapital efficiency 13.2/25 · ROCE 14.3% · Operating margin 9.4% · 76% evidenceValuation 7.1/20 · P/E 35.4× · PEG 1.98 · 65% evidenceRelative strength 16.9/20 · Lead over its industry 22.9% · Lead over S&P 500 24.7% · 1 year 42.8% · 100% evidence · 3 of 12 weeks aheadExact sum: 16 + 13.2 + 7.1 + 16.9 = 53.2 · What this means: Relative strength against the index is 24.7%, and revenue and profit growth are weak.
  8. 8Johnson Outdoors Inc.JOUT · turning · Evidence leans up · 64% evidence52.5out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 22.9/35 · Revenue 17.4% · Profit — · Operating margin change 1.2 points · 62% evidenceCapital efficiency 8.8/25 · ROCE 3.4% · Operating margin 9.7% · 76% evidenceValuation 11.4/20 · P/E -56.1× · PEG — · 15% evidenceRelative strength 9.4/20 · Lead over its industry -0.9% · Lead over S&P 500 0.4% · 1 year 25.6% · 100% evidence · 1 of 12 weeks aheadExact sum: 22.9 + 8.8 + 11.4 + 9.4 = 52.5 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer.
  9. 9Callaway Golf CompanyCALY · quiet · Too little evidence to rank firmly · 56% evidence52.5out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 20.8/35 · Revenue — · Profit — · Operating margin change 4.9 points · 39% evidenceCapital efficiency 12.1/25 · ROCE 9.3% · Operating margin 17.3% · 76% evidenceValuation 9.2/20 · P/E 38.6× · PEG — · 15% evidenceRelative strength 10.4/20 · Lead over its industry 3.5% · Lead over S&P 500 4.9% · 1 year 56.6% · 100% evidence · 0 of 12 weeks aheadExact sum: 20.8 + 12.1 + 9.2 + 10.4 = 52.5 · What this means: Some evidence is missing, so the score is pulled toward the middle on purpose.
  10. 10American Outdoor Brands, Inc. this pageAOUT · leader · Evidence leans up · 67% evidence51.9out of 100GrowthCapitalValuationRelative
    How the score adds upGrowth & earnings 16.2/35 · Revenue -6.2% · Profit — · Operating margin change 17.9 points · 71% evidenceCapital efficiency 4.5/25 · ROCE -0.3% · Operating margin -5.1% · 76% evidenceValuation 11.2/20 · P/E -15.6× · PEG — · 15% evidenceRelative strength 20.0/20 · Lead over its industry 50% · Lead over S&P 500 53.6% · 1 year 173.2% · 100% evidence · 11 of 12 weeks aheadExact sum: 16.2 + 4.5 + 11.2 + 20 = 51.9 · What this means: Relative strength against the index is 53.6%, and revenue and profit growth are weak.
  11. 11Clarus CorporationCLAR · leader · Evidence leans up · 64% evidence51.9out of 100GrowthCapitalValuationRelative
  12. 12Funko, Inc.FNKO · breaking out · Evidence leans up · 64% evidence51.6out of 100GrowthCapitalValuationRelative
  13. 13Amer Sports, Inc.AS · basing · Evidence leans down · 71% evidence49.9out of 100GrowthCapitalValuationRelative
  14. 14Peloton Interactive, Inc.PTON · basing · Evidence leans down · 64% evidence47.9out of 100GrowthCapitalValuationRelative
  15. 15Acushnet Holdings Corp.GOLF · basing · Evidence leans down · 81% evidence46.0out of 100GrowthCapitalValuationRelative
  16. 16Playboy, Inc.PLBY · turning · Evidence leans down · 64% evidence43.9out of 100GrowthCapitalValuationRelative
  17. 17Tron Inc.TRON · basing · Evidence leans down · 64% evidence41.9out of 100GrowthCapitalValuationRelative
  18. 18Mattel, Inc.MAT · breaking out · Evidence leans down · 81% evidence41.7out of 100GrowthCapitalValuationRelative
  19. 19Xponential Fitness, Inc.XPOF · basing · Evidence leans down · 64% evidence40.8out of 100GrowthCapitalValuationRelative
  20. 20Lucky Strike Entertainment CorporationLUCK · basing · Most evidence points down · 64% evidence34.3out of 100GrowthCapitalValuationRelative
  21. 21United Parks & Resorts Inc.PRKS · basing · Most evidence points down · 81% evidence33.8out of 100GrowthCapitalValuationRelative
  22. 22Six Flags Entertainment CorporationFUN · quiet · Most evidence points down · 64% evidence32.0out of 100GrowthCapitalValuationRelative
  23. 23Here Group LimitedHERE · Most evidence points down · 61% evidence30.3out of 100GrowthCapitalValuationRelative

Missing figures are not scored as bad. They lower the confidence and pull the final score toward the middle. Relative strength counts only when the company has a reading for this week; with no reading, that factor is left out and its 20 points are shared across the other three in proportion. PEG is not shown when the ratio cannot mean anything: the company must be making a profit, its price-to-earnings must be positive, and its three-year earnings growth must fall between 5% and 60%. Dividing a price multiple by a loss, or by growth measured off a tiny base, produces a number that looks precise and tells you nothing. Under relative strength, one mark per week shows the last 12 weeks: a mark is filled where the company led S&P 500 by 5% or more over the 13 weeks ending that week, which is the same test used everywhere on this site. Price stage places the company on the same six-step path the industry is placed on (basing, turning, breaking out, leader, fading, asleep), read from how many weeks running it has led S&P 500 and whether that lead is growing or shrinking. It describes where the share price stands, not the direction of earnings, and it is not a recommendation; it is left blank for a company whose weekly history is too short or too stale to read.

The figures in this ranking come from the industry comparison: results through the Sep 2026 quarter, and the P/E at that quarter's end. The sections above use the latest weekly price, so a P/E or return there can differ a little from the one here. The stage words in this ranking (such as losing its lead or breaking out) describe the lead over the index, not the price phase in the price section.

Related companies: Leisure, all 23 compared on one page.

Which companies are close to American Outdoor Brands in size?

American Outdoor Brands is the 19th largest of 20 Leisure companies on Sector Alpha by market value (scores of 4 November 2026). Just above it: Lucky Strike Entertainment Corporation, Johnson Outdoors Inc., JAKKS Pacific, Inc., Funko, Inc. and Escalade, Incorporated. Just below it: Xponential Fitness, Inc.

Leisure companies close in size

  1. Lucky Strike Entertainment Corporation $603 million
  2. Johnson Outdoors Inc. $505 million
  3. JAKKS Pacific, Inc. $392 million
  4. Funko, Inc. $368 million
  5. Escalade, Incorporated $291 million
  6. American Outdoor Brands, Inc. $226 million
  7. Xponential Fitness, Inc. $223 million

All 20 Leisure companies, largest first

Companies close in size in other industries

  1. Nu Skin Enterprises, Inc. $229 million · Household & Personal Products
  2. Angi Inc. $229 million · Internet Content & Information
  3. American Outdoor Brands, Inc. $228 million
  4. Citizens Community Bancorp, Inc. $228 million · Banks - Regional
  5. AstroNova, Inc. $227 million · Computer Hardware

What else do people ask about American Outdoor Brands?

What were American Outdoor Brands's latest quarterly results?

American Outdoor Brands, Inc. reported revenue of $37.3 M and a net loss of $1.5 M for the Jul 2026 quarter. Earnings per share were −$0.12. The operating margin was −5.1%, 17.9 percentage points higher than a year earlier (as of 4 November 2026).

What is American Outdoor Brands's market cap?

American Outdoor Brands, Inc.'s market capitalisation is $226 M at a stock price of $17.92. Market cap is the share price times the number of shares, so it changes whenever the price moves (as of 4 November 2026).

How is American Outdoor Brands performing?

American Outdoor Brands, Inc.'s latest readings are below. Over the past 13 weeks it has done better than the S&P 500, for 24 weeks running. This describes what the data did, not a rating (as of 4 November 2026).

Will American Outdoor Brands's stock price go up?

This page does not forecast American Outdoor Brands, Inc.'s stock price. What it shows instead: the stock price is $17.92. Nobody can reliably say which way a price will move, and this site does not try (as of 4 November 2026).

Where is American Outdoor Brands in its business cycle?

American Outdoor Brands, Inc.'s FY26 operating margin was −2.9%, against a 5-year range of −6.6% to 4.6%: the middle of its own range, neither a peak nor a low. The latest quarter was −5.1%.

Comparing margins with a company's own long history is a good way to see where it is in its cycle (as of 4 November 2026).

What could break the American Outdoor Brands story?

Biggest thing to watch: the price is not yet in a clear uptrend, so timing is the risk more than the business.

On price, this page treats a rise as over when the share price closes below its 200-day average on two Fridays in a row (as of 4 November 2026).

Is American Outdoor Brands a stock worth studying right now?

What the numbers show: American Outdoor Brands, Inc.'s share price, valuation and earnings point in different directions. The next one or two quarters should make it clearer. The main open question: the next one or two quarters of results.

Every number on this page is worked out by code from the published figures, with no forecasts and no price opinions (as of 4 November 2026).

Where do these numbers come from?

Sector Alpha, written by code from the published numbers. Data as of 4 November 2026.

Every chart on this page is drawn by code from the published figures, with no forecasts and no price opinions.

See the plain-text version of this page.

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