# American Outdoor Brands share price today (American Outdoor Brands, Inc., AOUT)

> American Outdoor Brands, Inc.'s share price, valuation and earnings point in different directions. The next one or two quarters should make it clearer. AOUT · Consumer Discretionary · Leisure · data as of 3 November 2026. Page: https://www.sectoralpha.in/us/stocks/aout

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## Key numbers

- Price: $18.06 (+162.9% in a year)
- Revenue (Jul 2026): $37.3 M (+25.4% on a year ago)
- Profit (Jul 2026): −$1.5 M
- Operating margin: −5.1% (+17.9 points on a year ago)
- ROE: −6%, FY26
- ROIC: −0.4%, against a 4.5% cost of capital: −4.9 points

Biggest thing to watch: the price is not yet in a clear uptrend, so timing is the risk more than the business. ## What is the American Outdoor Brands share price today? American Outdoor Brands, Inc.'s share price was $18.06 at the close on 3 November 2026. That is 55.4% above its average price over the last 200 trading days. In the last 52 weeks it traded between $6 and $18, and at that close it sat 99% of the way up from that low. Over the past 13 weeks it has done better than the S&P 500, and it has stayed ahead for 24 weeks in a row. Over the last 1 year the share price moved +89% while the S&P 500 moved +21%, so it is ahead of the index over that whole period. The chart above shows the 13-week comparison for every week. This page treats a rise as over when the price closes below its 200-day average on two Fridays in a row. ## What dividend does American Outdoor Brands pay? American Outdoor Brands, Inc. pays no dividend. In the last 12 reported quarters it declared no dividend per share, so there is no payout history to chart and no yield to show. Companies like this usually keep their earnings in the business, so the cash-flow sections show where that cash goes. ## Which stock lists is American Outdoor Brands on? American Outdoor Brands is not in the Nasdaq 100, the S&P 500 or the Dow Jones 30, and is not on the US tech stocks list. ## Is American Outdoor Brands profitable? American Outdoor Brands, Inc. posted a net loss of $1.5 M in the Jul 2026 quarter. The full FY26 year was a loss of $9.2 M. That loss is 4.1% of the quarter's revenue. The same quarter a year earlier lost $6.8 M. 8 of the last 12 reported quarters were loss-making. ## How much revenue does American Outdoor Brands make, and is it growing? American Outdoor Brands, Inc. reported $37.3 M of revenue in the Jul 2026 quarter, +25.4% on the same quarter a year earlier. Over 4 years it has grown −6.3% a year on average. The last full year, FY26, came in at $191 M. The last four reported quarters add to $198 M. FY26 revenue was $191 M, −14.3% on the year before. Recent pace: the last four quarters grew −1.7% on average, against −6.3% a year over the longer run, so this year is growing faster than its own long-run rate. Is growth speeding up? Revenue over the last 12 months grew −5.8%, against −0.3% a year over the last 8 quarters (rolling over). ## How much of every $100 of sales does American Outdoor Brands keep? American Outdoor Brands, Inc.'s operating margin was −5.1% in the Jul 2026 quarter, 17.9 percentage points higher than the same quarter a year ago. Across 5 years it has been between −6.6% and 4.6%. The latest quarter is within that range. Why the margin moved: operating margin changed +17.9 percentage points on the year while gross margin changed +6.8 points. So the gain came mostly from costs below the gross margin, such as staff and overheads, measured against sales. ## Is American Outdoor Brands' profit turning into cash? American Outdoor Brands, Inc.'s cash-flow history is too short to judge how much of its profit turns into cash. In FY26 it brought in $6.3 M of operating cash against −$9.2 M of profit. After $2.0 M of spending on assets, $4.3 M was left over as free cash. Cash-flow figures here are yearly, because quarterly cash statements are not published, so this section changes once a year. What to look at next: the main use of cash is spending on assets. The next section checks what that spending is building. ## Where does American Outdoor Brands' cash go? American Outdoor Brands, Inc. does not report the customer, stock and supplier day counts a cash cycle needs, so this section looks at its spending on assets instead. It spent $10.0 M on assets over the last 3 years. Averaged over those years that is 1.7% of FY26 revenue a year. Nothing is estimated in place of the missing day counts, so no cash-cycle chart is drawn. Spending on assets: $10.0 M over the last 3 years. In short: the cash is going into new capacity, not getting stuck in the daily cycle. The question is whether the new capacity earns. ## What is American Outdoor Brands' P/E ratio, and how does it compare with its own history? American Outdoor Brands, Inc. has no P/E right now, because its earnings are negative. The revenue and margin sections are where a turn would show first. Measured against sales instead, the market values American Outdoor Brands, Inc. at 1.2× its FY26 revenue of $191 M. The P/E comes back here once profit turns positive. ## Is the American Outdoor Brands business getting better or worse? American Outdoor Brands, Inc.'s business trend cannot be read yet. There are fewer than eight usable quarters of growth figures, so there is not enough history to read the trend. This is based on 12 quarters of 2 measures, with some gaps. Why it matters: with too little history, we say so rather than guess a direction. One or more growth lines have an extreme jump caused by comparing with a near-zero or loss-making quarter. Those jumps are capped before reading and drawn at the edge of the chart, so one odd quarter does not decide the result. There are fewer than eight usable quarters, so this page does not guess a direction from so little history. ## How much does American Outdoor Brands earn on its capital? American Outdoor Brands, Inc. earned a ROE of −6% in FY26. That is up from a low of −32% in FY22. Its return on capital used (ROIC) is 4.9 percentage points below its cost of capital, so growth here does not yet pay for the capital it uses. It comes from a −4.8% net margin and 0.84× asset turnover (sales divided by assets). Why the return is what it is (FY26): a −4.8% net margin × 0.84× asset turnover × 1.37× leverage (assets divided by equity) ≈ −5.5% on equity. The margin does its share; borrowing plays a small part, so this return is earned, not borrowed. The key test, return on capital used minus the cost of capital: −0.4% − 4.5% = −4.9 percentage points. The 4.5% is an estimate of this company's own cost of capital. Read the sign and size of the gap, not the decimals. Negative: growth at these returns loses value until returns improve. The −0.4% ROIC above is the latest reading, as reported. The yearly chart below shows FY26 at −3.1%, and the quarterly chart works out each 12-month window from the quarterly figures, so the readings differ by date, not by method. ## Does American Outdoor Brands have too much debt? American Outdoor Brands, Inc. has total debt of $32.0 M against shareholder equity of $164 M as of Jul 2026, so its debt is 0.19× its equity, which is very little. Year by year, that ratio went from 0.24 in FY22 to 0.20 in FY26. So the returns on this page come from the business, not from borrowed money. ## What is the American Outdoor Brands shareholding pattern? 2.0% of American Outdoor Brands, Inc.'s tradable shares are in short positions, which are bets that the price will fall, so some traders are betting against it. At normal trading volumes, closing those positions would take about 2.1 days. US companies do not publish a quarter-by-quarter list of owners, so this page uses short interest instead. It is a single reading at one point in time; we do not have its history. Why it is at this level: the figure does not say who holds the short positions or why, so we show the level without guessing the story. ## How far is American Outdoor Brands from balance-sheet trouble? For American Outdoor Brands, Inc., the Z-score is 2.11. A Z-score above about 3 is safe and below about 1.8 signals danger, so this is in the grey area between the two. It estimates how far the balance sheet is from trouble; it is not a forecast of failure. Why it matters: a Z-score of 2.11 is in the grey area, neither clearly safe nor clearly in trouble. ## How does American Outdoor Brands rank in its industry? 51.9 out of 100, rank 9 of 23 in Leisure, with 67% of the evidence available. American Outdoor Brands, Inc. scores 51.9 out of 100 against the 23 companies it is compared with in Leisure, ranking 9. Relative strength against the index is 57.2%, and revenue and profit growth are weak. The four parts add up to the total exactly: 16.2 + 4.5 + 11.2 + 20 = 51.9. This is the same number shown on the industry page; it is worked out once for the whole group and read here. What would change it: The score would fall if profit growth turns negative or margins stop improving while the share price lags its sector. ## Which companies is American Outdoor Brands compared with? American Outdoor Brands ranks 9 of 23 Leisure companies on the 4-Factor Sector Score, with 51.9 out of 100. 1. [Hasbro, Inc.](https://www.sectoralpha.in/us/stocks/has) HAS · breaking out · Most evidence points up · 67% evidence 74.2 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 26.3/35 · Revenue 18.9% · Profit n/a · Operating margin change 7.8 points · 71% evidence Capital efficiency 20.1/25 · ROCE 32.9% · Operating margin 32.4% · 76% evidence Valuation 10.3/20 · P/E 13× · PEG n/a · 15% evidence Relative strength 17.5/20 · Lead over its industry 23.7% · Lead over S&P 500 23.4% · 1 year 54.1% · 100% evidence · 9 of 12 weeks ahead Exact sum: 26.3 + 20.1 + 10.3 + 17.5 = 74.2 · What this means: Earnings, capital efficiency and relative strength all agree. The open questions are about management, upcoming events and risks. 2. [JAKKS Pacific, Inc.](https://www.sectoralpha.in/us/stocks/jakk) JAKK · breaking out · Most evidence points up · 85% evidence 66.7 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 23.2/35 · Revenue 9.2% · Profit 100% · Operating margin change 0.8 points · 95% evidence Capital efficiency 9.7/25 · ROCE 7.4% · Operating margin 14.7% · 76% evidence Valuation 15.0/20 · P/E 11× · PEG 0.2 · 65% evidence Relative strength 18.8/20 · Lead over its industry 36.5% · Lead over S&P 500 36.6% · 1 year 88.6% · 100% evidence · 10 of 12 weeks ahead Exact sum: 23.2 + 9.7 + 15 + 18.8 = 66.7 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer. 3. [Escalade, Incorporated](https://www.sectoralpha.in/us/stocks/esca) ESCA · quiet · Evidence leans up · 81% evidence 64.9 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 24.3/35 · Revenue 1.7% · Profit 64.3% · Operating margin change 15.9 points · 83% evidence Capital efficiency 17.9/25 · ROCE 15.9% · Operating margin 20.7% · 76% evidence Valuation 11.5/20 · P/E 11.2× · PEG 1.16 · 65% evidence Relative strength 11.2/20 · Lead over its industry 13.1% · Lead over S&P 500 13% · 1 year 71.5% · 100% evidence · 3 of 12 weeks ahead Exact sum: 24.3 + 17.9 + 11.5 + 11.2 = 64.9 · What this means: Earnings, capital efficiency and relative strength all agree. The open questions are about management, upcoming events and risks. 4. [Planet Fitness, Inc.](https://www.sectoralpha.in/us/stocks/plnt) PLNT · turning · Evidence leans up · 81% evidence 60.6 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 21.5/35 · Revenue 11.5% · Profit 25.9% · Operating margin change 0.2 points · 83% evidence Capital efficiency 18.9/25 · ROCE 16.1% · Operating margin 33.7% · 76% evidence Valuation 13.5/20 · P/E 17.4× · PEG 0.55 · 65% evidence Relative strength 6.7/20 · Lead over its industry -25.9% · Lead over S&P 500 -26.6% · 1 year -48.3% · 100% evidence · 1 of 12 weeks ahead Exact sum: 21.5 + 18.9 + 13.5 + 6.7 = 60.6 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer. 5. [YETI Holdings, Inc.](https://www.sectoralpha.in/us/stocks/yeti) YETI · quiet · Too little evidence to rank firmly · 58% evidence 59.3 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 21.7/35 · Revenue n/a · Profit n/a · Operating margin change 8.2 points · 45% evidence Capital efficiency 20.8/25 · ROCE 26.3% · Operating margin 19.3% · 76% evidence Valuation 9.9/20 · P/E 21.1× · PEG n/a · 15% evidence Relative strength 6.9/20 · Lead over its industry -2.4% · Lead over S&P 500 -2.9% · 1 year 23.6% · 100% evidence · 0 of 12 weeks ahead Exact sum: 21.7 + 20.8 + 9.9 + 6.9 = 59.3 · What this means: Some evidence is missing, so the score is pulled toward the middle on purpose. 6. [Life Time Group Holdings, Inc.](https://www.sectoralpha.in/us/stocks/lth) LTH · turning · Evidence leans up · 81% evidence 57.2 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 21.1/35 · Revenue 12.8% · Profit 83.2% · Operating margin change 1.2 points · 83% evidence Capital efficiency 11.8/25 · ROCE 6.9% · Operating margin 17.1% · 76% evidence Valuation 10.3/20 · P/E 21.9× · PEG 1.17 · 65% evidence Relative strength 14.0/20 · Lead over its industry 26% · Lead over S&P 500 26.2% · 1 year 74.6% · 100% evidence · 5 of 12 weeks ahead Exact sum: 21.1 + 11.8 + 10.3 + 14 = 57.2 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer. 7. Clarus Corporation CLAR · leader · Evidence leans up · 64% evidence 54.1 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 19.6/35 · Revenue -0.4% · Profit n/a · Operating margin change 18.7 points · 62% evidence Capital efficiency 4.6/25 · ROCE -4.5% · Operating margin 5.6% · 76% evidence Valuation 11.0/20 · P/E -3.8× · PEG n/a · 15% evidence Relative strength 18.9/20 · Lead over its industry 30.1% · Lead over S&P 500 29.9% · 1 year 24% · 100% evidence · 10 of 12 weeks ahead Exact sum: 19.6 + 4.6 + 11 + 18.9 = 54.1 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer. 8. [OneSpaWorld Holdings Limited](https://www.sectoralpha.in/us/stocks/osw) OSW · turning · Evidence leans up · 81% evidence 52.8 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 16.0/35 · Revenue 9.8% · Profit 12.7% · Operating margin change 0.2 points · 83% evidence Capital efficiency 13.2/25 · ROCE 14.3% · Operating margin 9.4% · 76% evidence Valuation 7.1/20 · P/E 35.4× · PEG 1.98 · 65% evidence Relative strength 16.5/20 · Lead over its industry 22.2% · Lead over S&P 500 21.8% · 1 year 37.1% · 100% evidence · 3 of 12 weeks ahead Exact sum: 16 + 13.2 + 7.1 + 16.5 = 52.8 · What this means: Relative strength against the index is 21.8%, and revenue and profit growth are weak. 9. American Outdoor Brands, Inc. this page AOUT · leader · Evidence leans up · 67% evidence 51.9 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 16.2/35 · Revenue -6.2% · Profit n/a · Operating margin change 17.9 points · 71% evidence Capital efficiency 4.5/25 · ROCE -0.3% · Operating margin -5.1% · 76% evidence Valuation 11.2/20 · P/E -15.6× · PEG n/a · 15% evidence Relative strength 20.0/20 · Lead over its industry 56.4% · Lead over S&P 500 57.2% · 1 year 175.3% · 100% evidence · 11 of 12 weeks ahead Exact sum: 16.2 + 4.5 + 11.2 + 20 = 51.9 · What this means: Relative strength against the index is 57.2%, and revenue and profit growth are weak. 10. [Johnson Outdoors Inc.](https://www.sectoralpha.in/us/stocks/jout) JOUT · quiet · Evidence leans up · 64% evidence 51.8 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 22.9/35 · Revenue 17.4% · Profit n/a · Operating margin change 1.2 points · 62% evidence Capital efficiency 8.8/25 · ROCE 3.4% · Operating margin 9.7% · 76% evidence Valuation 11.4/20 · P/E -56.1× · PEG n/a · 15% evidence Relative strength 8.7/20 · Lead over its industry -2.1% · Lead over S&P 500 -2.6% · 1 year 19.8% · 100% evidence · 1 of 12 weeks ahead Exact sum: 22.9 + 8.8 + 11.4 + 8.7 = 51.8 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer. 11. [Callaway Golf Company](https://www.sectoralpha.in/us/stocks/caly) CALY · quiet · Too little evidence to rank firmly · 56% evidence 51.7 out of 100 Growth Capital Valuation Relative
12. [Funko, Inc.](https://www.sectoralpha.in/us/stocks/fnko) FNKO · breaking out · Evidence leans up · 64% evidence 51.2 out of 100 Growth Capital Valuation Relative
13. [Amer Sports, Inc.](https://www.sectoralpha.in/us/stocks/as) AS · basing · Evidence leans down · 71% evidence 49.4 out of 100 Growth Capital Valuation Relative
14. [Peloton Interactive, Inc.](https://www.sectoralpha.in/us/stocks/pton) PTON · basing · Evidence leans down · 64% evidence 47.9 out of 100 Growth Capital Valuation Relative
15. [Acushnet Holdings Corp.](https://www.sectoralpha.in/us/stocks/golf) GOLF · quiet · Evidence leans down · 81% evidence 47.3 out of 100 Growth Capital Valuation Relative
16. Playboy, Inc. PLBY · turning · Evidence leans down · 64% evidence 44.3 out of 100 Growth Capital Valuation Relative
17. [Tron Inc.](https://www.sectoralpha.in/us/stocks/tron) TRON · basing · Evidence leans down · 64% evidence 41.9 out of 100 Growth Capital Valuation Relative
18. [Mattel, Inc.](https://www.sectoralpha.in/us/stocks/mat) MAT · breaking out · Evidence leans down · 81% evidence 41.3 out of 100 Growth Capital Valuation Relative
19. [Xponential Fitness, Inc.](https://www.sectoralpha.in/us/stocks/xpof) XPOF · basing · Evidence leans down · 64% evidence 41.3 out of 100 Growth Capital Valuation Relative
20. [Lucky Strike Entertainment Corporation](https://www.sectoralpha.in/us/stocks/luck) LUCK · quiet · Most evidence points down · 64% evidence 34.3 out of 100 Growth Capital Valuation Relative
21. [United Parks & Resorts Inc.](https://www.sectoralpha.in/us/stocks/prks) PRKS · basing · Most evidence points down · 81% evidence 33.4 out of 100 Growth Capital Valuation Relative
22. [Six Flags Entertainment Corporation](https://www.sectoralpha.in/us/stocks/fun) FUN · quiet · Most evidence points down · 64% evidence 32.0 out of 100 Growth Capital Valuation Relative
23. Here Group Limited HERE · Most evidence points down · 61% evidence 30.3 out of 100 Growth Capital Valuation Relative

Missing figures are not scored as bad. They lower the confidence and pull the final score toward the middle. Relative strength counts only when the company has a reading for this week; with no reading, that factor is left out and its 20 points are shared across the other three in proportion. PEG is not shown when the ratio cannot mean anything: the company must be making a profit, its price-to-earnings must be positive, and its three-year earnings growth must fall between 5% and 60%. Dividing a price multiple by a loss, or by growth measured off a tiny base, produces a number that looks precise and tells you nothing. Under relative strength, one mark per week shows the last 12 weeks: a mark is filled where the company led S&P 500 by 5% or more over the 13 weeks ending that week, which is the same test used everywhere on this site. Price stage places the company on the same six-step path the industry is placed on (basing, turning, breaking out, leader, fading, asleep), read from how many weeks running it has led S&P 500 and whether that lead is growing or shrinking. It describes where the share price stands, not the direction of earnings, and it is not a recommendation; it is left blank for a company whose weekly history is too short or too stale to read. The figures in this ranking come from the industry comparison: results through the Sep 2026 quarter, and the P/E at that quarter's end. The sections above use the latest weekly price, so a P/E or return there can differ a little from the one here. The stage words in this ranking (such as losing its lead or breaking out) describe the lead over the index, not the price phase in the price section. Related companies: [Leisure](https://www.sectoralpha.in/us/sectors/leisure), all 23 compared on one page. ## Which companies are close to American Outdoor Brands in size? American Outdoor Brands is the 19th largest of 20 Leisure companies on Sector Alpha by market value (scores of 3 November 2026). Just above it: Lucky Strike Entertainment Corporation, Johnson Outdoors Inc., JAKKS Pacific, Inc., Funko, Inc. and Escalade, Incorporated. Just below it: Xponential Fitness, Inc. ### Leisure companies close in size

1. [Lucky Strike Entertainment Corporation](https://www.sectoralpha.in/us/stocks/luck) $571 million
2. [Johnson Outdoors Inc.](https://www.sectoralpha.in/us/stocks/jout) $482 million
3. [JAKKS Pacific, Inc.](https://www.sectoralpha.in/us/stocks/jakk) $365 million
4. [Funko, Inc.](https://www.sectoralpha.in/us/stocks/fnko) $352 million
5. [Escalade, Incorporated](https://www.sectoralpha.in/us/stocks/esca) $281 million
6. American Outdoor Brands, Inc. $228 million
7. [Xponential Fitness, Inc.](https://www.sectoralpha.in/us/stocks/xpof) $224 million

[All 20 Leisure companies, largest first](https://www.sectoralpha.in/us/sectors/leisure#all-companies)

### Companies close in size in other industries

1. [Onity Group Inc.](https://www.sectoralpha.in/us/stocks/onit) $230 million · Mortgage Finance
2. [Vanda Pharmaceuticals Inc.](https://www.sectoralpha.in/us/stocks/vnda) $229 million · Biotechnology
3. American Outdoor Brands, Inc. $229 million
4. [CF Bankshares Inc.](https://www.sectoralpha.in/us/stocks/cfbk) $228 million · Banks - Regional
5. [TriSalus Life Sciences, Inc.](https://www.sectoralpha.in/us/stocks/tlsi) $228 million · Medical Devices

## What else do people ask about American Outdoor Brands? ### What were American Outdoor Brands's latest quarterly results? American Outdoor Brands, Inc. reported revenue of $37.3 M and a net loss of $1.5 M for the Jul 2026 quarter. Earnings per share were −$0.12. The operating margin was −5.1%, 17.9 percentage points higher than a year earlier (as of 3 November 2026). ### What is American Outdoor Brands's market cap? American Outdoor Brands, Inc.'s market capitalisation is $228 M at a stock price of $18.06. Market cap is the share price times the number of shares, so it changes whenever the price moves (as of 3 November 2026). ### How is American Outdoor Brands performing? American Outdoor Brands, Inc.'s latest readings are below. Over the past 13 weeks it has done better than the S&P 500, for 24 weeks running. This describes what the data did, not a rating (as of 3 November 2026). ### Will American Outdoor Brands's stock price go up? This page does not forecast American Outdoor Brands, Inc.'s stock price. What it shows instead: the stock price is $18.06. Nobody can reliably say which way a price will move, and this site does not try (as of 3 November 2026). ### Where is American Outdoor Brands in its business cycle? American Outdoor Brands, Inc.'s FY26 operating margin was −2.9%, against a 5-year range of −6.6% to 4.6%: the middle of its own range, neither a peak nor a low. The latest quarter was −5.1%. Comparing margins with a company's own long history is a good way to see where it is in its cycle (as of 3 November 2026). ### What could break the American Outdoor Brands story? Biggest thing to watch: the price is not yet in a clear uptrend, so timing is the risk more than the business. On price, this page treats a rise as over when the share price closes below its 200-day average on two Fridays in a row (as of 3 November 2026). ### Is American Outdoor Brands a stock worth studying right now? What the numbers show: American Outdoor Brands, Inc.'s share price, valuation and earnings point in different directions. The next one or two quarters should make it clearer. The main open question: the next one or two quarters of results. Every number on this page is worked out by code from the published figures, with no forecasts and no price opinions (as of 3 November 2026). This is research, not advice. We’re not SEBI-registered.