GoPro share price today

GoPro, Inc.'s share price was $0.94 at the close on 4 November 2026. That is 4.1% below its average price over the last 200 trading days. In the last 52 weeks it traded between $1 and $2, and at that close it sat 28% of the way up from that low.

A share price tends to move through four phases: moving sideways (stage 1), rising (stage 2), stalling near a high (stage 3) and falling (stage 4). The phase helps read everything below.

Over the past 13 weeks it has done better than the S&P 500, and it has stayed ahead for 10 weeks in a row.

Over the last 1 year the share price moved +19% while the S&P 500 moved +18%, so it is ahead of the index over that whole period. The chart above shows the 13-week comparison for every week.

This page treats a rise as over when the price closes below its 200-day average on two Fridays in a row.

GoPro, Inc. pays no dividend. In the last 12 reported quarters it declared no dividend per share, so there is no payout history to chart and no yield to show. Companies like this usually keep their earnings in the business, so the cash-flow sections show where that cash goes.

GoPro is on one of our US lists: US tech stocks.

GoPro, Inc. posted a net loss of $51.0 M in the Jun 2026 quarter. The full FY25 year was a loss of $92.6 M. That loss is 48.6% of the quarter's revenue. The same quarter a year earlier lost $16.4 M. 12 of the last 12 reported quarters were loss-making.

Net profit is what is left after every cost, interest and tax. Earnings per share, dividends and book value all grow from it.

GoPro, Inc. reported $105 M of revenue in the Jun 2026 quarter, −31.3% on the same quarter a year earlier. Over 4 years it has grown −13.4% a year on average. The last full year, FY25, came in at $652 M. The last four reported quarters add to $569 M.

Revenue is everything the company billed its customers in the period.

FY25 revenue was $652 M, −18.7% on the year before.

Recent pace: the last four quarters grew −23.6% on average, against −13.4% a year over the longer run, so this year is growing slower than its own long-run rate.

Is growth speeding up? Revenue over the last 12 months grew −23.9%, against −21.9% a year over the last 8 quarters (stabilising).

GoPro, Inc.'s operating margin was −34.5% in the Jun 2026 quarter, 25.8 percentage points lower than the same quarter a year ago. Across 5 years it has been between −13.5% and 10.0%. The latest quarter is below every full year in that period.

Operating margin is what is left from every $100 of sales after the costs of running the business, before interest and tax. It shows pricing power and cost control.

Why the margin moved: operating margin changed −25.8 percentage points on the year while gross margin changed −5.5 points. So the drop came mostly from costs below the gross margin, such as staff and overheads, measured against sales.

Over the last 2 years, 59% of GoPro, Inc.'s reported profit came in as cash from its operations, a gap worth watching. In FY25 its operations used $20.7 M of cash, against −$92.6 M of profit. After $3.4 M of spending on assets, free cash was −$24.0 M: it spent more than its operations brought in.

The profit and loss account shows what was earned. The cash-flow statement shows the cash that actually came in. Comparing operating cash flow with profit is one of the best checks that a profit is real.

Cash-flow figures here are yearly, because quarterly cash statements are not published, so this section changes once a year.

Why: the cash figure is clear, but the day counts behind it are not in our data, so we show it without guessing the reason.

What to look at next: the main use of cash is spending on assets. The next section checks what that spending is building.

GoPro, Inc. does not report the customer, stock and supplier day counts a cash cycle needs, so this section looks at its spending on assets instead. It spent $8.9 M on assets over the last 3 years. Averaged over those years that is 0.5% of FY25 revenue a year.

Working capital is the cash tied up between paying suppliers and getting paid. Debtor days: how long customers take to pay. Inventory days: how long stock sits. The cash cycle: the whole loop, in days of sales.

Nothing is estimated in place of the missing day counts, so no cash-cycle chart is drawn.

Spending on assets: $8.9 M over the last 3 years.

In short: most of the cash goes on covering the loss, not on new assets; spending on assets is small next to it.

GoPro, Inc. has no P/E right now, because its earnings are negative. The revenue and margin sections are where a turn would show first. Measured against sales instead, the market values GoPro, Inc. at 0.3× its FY25 revenue of $652 M. The P/E comes back here once profit turns positive.

P/E is the share price divided by a year's profit per share: how many dollars the market pays for each dollar of yearly profit.

GoPro, Inc.'s business trend cannot be read yet. There are fewer than eight usable quarters of growth figures, so there is not enough history to read the trend. This is based on 12 quarters of 1 measure, with some gaps.

Every business is somewhere on a path of getting better or worse, and this section names where. The last 12 quarters of growth in revenue, profit and earnings per share, plus the return the business earns on its capital, are read as lines. Getting worse: the lines are falling. Turning around: a low point has just formed and the last few quarters are rising from it. Getting better: the rise from the low has lasted. Growing steadily: steady growth with healthy returns. Slowing from a peak: still high, but slowing. When the lines disagree the result is mixed; too little history means no reading. CAGR (compound annual growth rate) is the steady yearly rate that would turn the starting value into the latest one. It is the fairest way to compare growth over different periods. If the 1-year figure is much bigger than the 10-year one, recent growth is running faster than the long-run trend. A dash means there is no figure for that period, or the starting year was a loss, where a growth rate means nothing.

Why it matters: with too little history, we say so rather than guess a direction.

The return-on-capital line is not shown: net worth is negative, so a return on capital means nothing. The balance sheet is in distress, and this reading uses the growth lines alone.

There are fewer than eight usable quarters, so this page does not guess a direction from so little history.

Compound annual growth rate (%)

Compound annual growth rate over each period, %. Revenue, profit and EPS come from yearly figures; the stock price row is price growth over the same periods. A dash means no figure for that period, or the starting year was a loss.

GoPro, Inc. earned a ROE of −120% in FY25. That is up from a low of −285% in FY24. Its return on capital used (ROIC) is left out: on sales this small it reads −1,271%, a number that says nothing useful about the business. It comes from a −14.2% net margin and 1.52× asset turnover (sales divided by assets).

Return on equity (ROE) is the profit the business earns on its shareholders’ money. We do not have the full capital split, so ROE is the longest history we can draw here.

Why the return is what it is (FY25): a −14.2% net margin × 1.52× asset turnover × 5.53× leverage (assets divided by equity) ≈ −119.4% on equity. The margin does its share; borrowing is a big part of it.

GoPro, Inc.'s net worth is negative: it owes more than it owns, so a debt-to-equity ratio means nothing here. Year by year, that ratio went from 0.47 in FY21 to 0.98 in FY25. So the returns on this page come from the business, not from borrowed money.

Debt-to-equity shows how much of the business is paid for with borrowed money. Lower is safer, and the direction matters as much as the level.

21.0% of GoPro, Inc.'s tradable shares are in short positions, which are bets that the price will fall, so a large group of traders is betting against it. At normal trading volumes, closing those positions would take about 2.5 days. US companies do not publish a quarter-by-quarter list of owners, so this page uses short interest instead.

There is no quarter-by-quarter list of owners here, so we look at short interest: the share of tradable shares held in short positions, which gain if the price falls.

It is a single reading at one point in time; we do not have its history.

Why it is at this level: the figure does not say who has the short positions or why, so we show the level without guessing the story.

For GoPro, Inc., the Z-score is −2.94. A Z-score above about 3 is safe and below about 1.8 signals danger, so this is in the danger zone. It estimates how far the balance sheet is from trouble; it is not a forecast of failure.

The Z-score estimates how far a company is from balance-sheet trouble. Above about 3 is safe; below about 1.8 is the danger zone. It was built for manufacturers, so it is not used for banks and lenders.

Why it matters: a Z-score of −2.94 is inside the danger zone, so the balance sheet is a real risk.

49.2 out of 100, rank 4 of 6 in Consumer Electronics, with 64% of the evidence available.

GoPro, Inc. scores 49.2 out of 100 against the 6 companies it is compared with in Consumer Electronics, ranking 4. The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer.

The four parts add up to the total exactly: 15.3 + 15.6 + 10 + 8.3 = 49.2. This is the same number shown on the industry page; it is worked out once for the whole group and read here.

What would change it: The score would fall if profit growth turns negative or margins stop improving while the share price lags its sector.

GoPro ranks 4 of 6 Consumer Electronics companies on the 4-Factor Sector Score, with 49.2 out of 100.

Missing figures are not scored as bad. They lower the confidence and pull the final score toward the middle. Relative strength counts only when the company has a reading for this week; with no reading, that factor is left out and its 20 points are shared across the other three in proportion. PEG is not shown when the ratio cannot mean anything: the company must be making a profit, its price-to-earnings must be positive, and its three-year earnings growth must fall between 5% and 60%. Dividing a price multiple by a loss, or by growth measured off a tiny base, produces a number that looks precise and tells you nothing. Under relative strength, one mark per week shows the last 12 weeks: a mark is filled where the company led S&P 500 by 5% or more over the 13 weeks ending that week, which is the same test used everywhere on this site. Price stage places the company on the same six-step path the industry is placed on (basing, turning, breaking out, leader, fading, asleep), read from how many weeks running it has led S&P 500 and whether that lead is growing or shrinking. It describes where the share price stands, not the direction of earnings, and it is not a recommendation; it is left blank for a company whose weekly history is too short or too stale to read.

The figures in this ranking come from the industry comparison: results through the Jun 2026 quarter, and the P/E at that quarter's end. The sections above use the latest weekly price, so a P/E or return there can differ a little from the one here. The stage words in this ranking (such as losing its lead or breaking out) describe the lead over the index, not the price phase in the price section.

Related companies: Consumer Electronics, all 6 compared on one page.

GoPro is the 7th largest of 7 Consumer Electronics companies on Sector Alpha by market value (scores of 5 November 2026). Just above it: Apple Inc., Sony Group Corporation, LG Display Co., Sonos, Inc., Turtle Beach Corporation and Vuzix Corporation. It is the smallest.

Consumer Electronics companies close in size

1. Apple Inc. $5.01 trillion
2. Sony Group Corporation $165.3 billion
3. LG Display Co., Ltd. $2.7 billion
4. Sonos, Inc. $1.9 billion
5. Turtle Beach Corporation $304 million
6. Vuzix Corporation $171 million
7. GoPro, Inc. $170 million

All 7 Consumer Electronics companies, largest first

Sector Alpha, written by code from the published numbers. Data as of 4 November 2026.

Every chart on this page is drawn by code from the published figures, with no forecasts and no price opinions.

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