# GoPro share price today (GoPro, Inc., GPRO)

> GoPro, Inc.'s share price, valuation and earnings point in different directions. The next one or two quarters should make it clearer. GPRO · Technology · Consumer Electronics · data as of 3 November 2026. Page: https://www.sectoralpha.in/us/stocks/gpro

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## Key numbers

- Price: $0.96 (−51.3% in a year)
- Revenue (Jun 2026): $105 M (−31.3% on a year ago)
- Profit (Jun 2026): −$51.0 M
- Operating margin: −34.5% (−25.8 points on a year ago)
- ROE: −120%, FY25
- Profit that came in as cash: 59%, last 2 years

Biggest thing to watch: the price is not yet in a clear uptrend, so timing is the risk more than the business. ## What is the GoPro share price today? GoPro, Inc.'s share price was $0.96 at the close on 3 November 2026. That is 2.0% below its average price over the last 200 trading days. In the last 52 weeks it traded between $1 and $2, and at that close it sat 30% of the way up from that low. Over the past 13 weeks it has done better than the S&P 500, and it has stayed ahead for 10 weeks in a row. Over the last 1 year the share price moved +22% while the S&P 500 moved +21%, so it is ahead of the index over that whole period. The chart above shows the 13-week comparison for every week. This page treats a rise as over when the price closes below its 200-day average on two Fridays in a row. ## What dividend does GoPro pay? GoPro, Inc. pays no dividend. In the last 12 reported quarters it declared no dividend per share, so there is no payout history to chart and no yield to show. Companies like this usually keep their earnings in the business, so the cash-flow sections show where that cash goes. ## Which stock lists is GoPro on? GoPro is on one of our US lists: US tech stocks. [US tech stocks](https://www.sectoralpha.in/us-tech-stocks)

## Is GoPro profitable? GoPro, Inc. posted a net loss of $51.0 M in the Jun 2026 quarter. The full FY25 year was a loss of $92.6 M. That loss is 48.6% of the quarter's revenue. The same quarter a year earlier lost $16.4 M. 12 of the last 12 reported quarters were loss-making. ## How much revenue does GoPro make, and is it growing? GoPro, Inc. reported $105 M of revenue in the Jun 2026 quarter, −31.3% on the same quarter a year earlier. Over 4 years it has grown −13.4% a year on average. The last full year, FY25, came in at $652 M. The last four reported quarters add to $569 M. FY25 revenue was $652 M, −18.7% on the year before. Recent pace: the last four quarters grew −23.6% on average, against −13.4% a year over the longer run, so this year is growing slower than its own long-run rate. Is growth speeding up? Revenue over the last 12 months grew −23.9%, against −21.9% a year over the last 8 quarters (stabilising). ## How much of every $100 of sales does GoPro keep? GoPro, Inc.'s operating margin was −34.5% in the Jun 2026 quarter, 25.8 percentage points lower than the same quarter a year ago. Across 5 years it has been between −13.5% and 10.0%. The latest quarter is below every full year in that period. Why the margin moved: operating margin changed −25.8 percentage points on the year while gross margin changed −5.5 points. So the drop came mostly from costs below the gross margin, such as staff and overheads, measured against sales. ## Is GoPro's profit turning into cash? Over the last 2 years, 59% of GoPro, Inc.'s reported profit came in as cash from its operations, a gap worth watching. In FY25 its operations used $20.7 M of cash, against −$92.6 M of profit. After $3.4 M of spending on assets, free cash was −$24.0 M: it spent more than its operations brought in. Cash-flow figures here are yearly, because quarterly cash statements are not published, so this section changes once a year. Why: the cash figure is clear, but the day counts behind it are not in our data, so we show it without guessing the reason. What to look at next: the main use of cash is spending on assets. The next section checks what that spending is building. ## Where does GoPro's cash go? GoPro, Inc. does not report the customer, stock and supplier day counts a cash cycle needs, so this section looks at its spending on assets instead. It spent $8.9 M on assets over the last 3 years. Averaged over those years that is 0.5% of FY25 revenue a year. Nothing is estimated in place of the missing day counts, so no cash-cycle chart is drawn. Spending on assets: $8.9 M over the last 3 years. In short: most of the cash goes on covering the loss, not on new assets; spending on assets is small next to it. ## What is GoPro's P/E ratio, and how does it compare with its own history? GoPro, Inc. has no P/E right now, because its earnings are negative. The revenue and margin sections are where a turn would show first. Measured against sales instead, the market values GoPro, Inc. at 0.3× its FY25 revenue of $652 M. The P/E comes back here once profit turns positive. ## Is the GoPro business getting better or worse? GoPro, Inc.'s business trend cannot be read yet. There are fewer than eight usable quarters of growth figures, so there is not enough history to read the trend. This is based on 12 quarters of 1 measure, with some gaps. Why it matters: with too little history, we say so rather than guess a direction. The return-on-capital line is not shown: net worth is negative, so a return on capital means nothing. The balance sheet is in distress, and this reading uses the growth lines alone. There are fewer than eight usable quarters, so this page does not guess a direction from so little history. ## How much does GoPro earn on its capital? GoPro, Inc. earned a ROE of −120% in FY25. That is up from a low of −285% in FY24. Its return on capital used (ROIC) is left out: on sales this small it reads −1,271%, a number that says nothing useful about the business. It comes from a −14.2% net margin and 1.52× asset turnover (sales divided by assets). Why the return is what it is (FY25): a −14.2% net margin × 1.52× asset turnover × 5.53× leverage (assets divided by equity) ≈ −119.4% on equity. The margin does its share; borrowing is a big part of it. ## Does GoPro have too much debt? GoPro, Inc.'s net worth is negative: it owes more than it owns, so a debt-to-equity ratio means nothing here. Year by year, that ratio went from 0.47 in FY21 to 0.98 in FY25. So the returns on this page come from the business, not from borrowed money. ## What is the GoPro shareholding pattern? 21.0% of GoPro, Inc.'s tradable shares are in short positions, which are bets that the price will fall, so a large group of traders is betting against it. At normal trading volumes, closing those positions would take about 2.5 days. US companies do not publish a quarter-by-quarter list of owners, so this page uses short interest instead. It is a single reading at one point in time; we do not have its history. Why it is at this level: the figure does not say who holds the short positions or why, so we show the level without guessing the story. ## How far is GoPro from balance-sheet trouble? For GoPro, Inc., the Z-score is −2.94. A Z-score above about 3 is safe and below about 1.8 signals danger, so this is in the danger zone. It estimates how far the balance sheet is from trouble; it is not a forecast of failure. Why it matters: a Z-score of −2.94 is inside the danger zone, so the balance sheet is a real risk. ## How does GoPro rank in its industry? 49.2 out of 100, rank 4 of 6 in Consumer Electronics, with 64% of the evidence available. GoPro, Inc. scores 49.2 out of 100 against the 6 companies it is compared with in Consumer Electronics, ranking 4. The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer. The four parts add up to the total exactly: 15.3 + 15.6 + 10 + 8.3 = 49.2. This is the same number shown on the industry page; it is worked out once for the whole group and read here. What would change it: The score would fall if profit growth turns negative or margins stop improving while the share price lags its sector. ## Which companies is GoPro compared with? GoPro ranks 4 of 6 Consumer Electronics companies on the 4-Factor Sector Score, with 49.2 out of 100. 1. [Apple Inc.](https://www.sectoralpha.in/us/stocks/aapl) AAPL · breaking out · Most evidence points up · 82% evidence 71.5 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 25.1/35 · Revenue 14.2% · Profit 29.9% · Operating margin change 2.6 points · 95% evidence Capital efficiency 20.5/25 · ROCE 66.2% · Operating margin 32.6% · 76% evidence Valuation 13.5/20 · P/E 32.3× · PEG 1 · 50% evidence Relative strength 12.4/20 · Lead over its industry 4.1% · Lead over S&P 500 8.4% · 1 year 23.6% · 100% evidence · 5 of 12 weeks ahead Exact sum: 25.1 + 20.5 + 13.5 + 12.4 = 71.5 · What this means: Earnings, capital efficiency and relative strength all agree. The open questions are about management, upcoming events and risks. 2. [Sonos, Inc.](https://www.sectoralpha.in/us/stocks/sono) SONO · losing its lead · Evidence leans up · 64% evidence 52.8 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 23.4/35 · Revenue 5.7% · Profit n/a · Operating margin change 4.3 points · 71% evidence Capital efficiency 12.6/25 · ROCE 13.1% · Operating margin 4.4% · 76% evidence Valuation 10.0/20 · P/E 28.4× · PEG n/a · 0% evidence Relative strength 6.8/20 · Lead over its industry -6.4% · Lead over S&P 500 -3% · 1 year -2.1% · 100% evidence · 6 of 12 weeks ahead Exact sum: 23.4 + 12.6 + 10 + 6.8 = 52.8 · What this means: Earnings are strong; relative strength in its sector is -6.4% and the one-year return is -2.1%. 3. [Turtle Beach Corporation](https://www.sectoralpha.in/us/stocks/tbch) TBCH · turning · Evidence leans up · 64% evidence 51.2 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 13.8/35 · Revenue -17.7% · Profit -110.5% · Operating margin change 5.7 points · 71% evidence Capital efficiency 8.4/25 · ROCE 6.9% · Operating margin -5.4% · 76% evidence Valuation 10.0/20 · P/E 17.2× · PEG n/a · 0% evidence Relative strength 19.0/20 · Lead over its industry 12.4% · Lead over S&P 500 16.6% · 1 year 9.6% · 100% evidence · 5 of 12 weeks ahead Exact sum: 13.8 + 8.4 + 10 + 19 = 51.2 · What this means: Relative strength against the index is 16.6%, and revenue and profit growth are weak. 4. GoPro, Inc. this page GPRO · breaking out · Evidence leans down · 64% evidence 49.2 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 15.3/35 · Revenue -23.8% · Profit n/a · Operating margin change -25.8 points · 71% evidence Capital efficiency 15.6/25 · ROCE 1782.1% · Operating margin -34.5% · 76% evidence Valuation 10.0/20 · P/E 26.9× · PEG n/a · 0% evidence Relative strength 8.3/20 · Lead over its industry -17.5% · Lead over S&P 500 -16.1% · 1 year -37.3% · 100% evidence · 10 of 12 weeks ahead Exact sum: 15.3 + 15.6 + 10 + 8.3 = 49.2 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer. 5. Vuzix Corporation VUZI · quiet · Most evidence points down · 64% evidence 28.2 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 13.7/35 · Revenue 0% · Profit n/a · Operating margin change -95.1 points · 71% evidence Capital efficiency 4.5/25 · ROCE -98.1% · Operating margin -698.2% · 76% evidence Valuation 10.0/20 · P/E n/a · PEG n/a · 0% evidence Relative strength 0.0/20 · Lead over its industry -37.9% · Lead over S&P 500 -35.6% · 1 year -34.4% · 100% evidence · 0 of 12 weeks ahead Exact sum: 13.7 + 4.5 + 10 + 0 = 28.2 · What this means: The evidence is balanced: no factor stands out, so another reported quarter is needed before the picture is clearer. 6. Boundless Group BLTG · Too little evidence to rank firmly · 11% evidence 42.9 out of 100 Growth Capital Valuation Relative How the score adds up Growth & earnings 21.9/43.75 · Revenue n/a · Profit n/a · Operating margin change n/a · 0% evidence Capital efficiency 8.5/31.25 · ROCE -120.9% · Operating margin n/a · 46% evidence Valuation 12.5/25 · P/E n/a · PEG n/a · 0% evidence Relative strength: no reading this week · its 20 points are shared across the other three Exact sum: 21.9 + 8.5 + 12.5 = 42.9 (no relative-strength reading this week; its 20 points are shared across the other three) · What this means: Some evidence is missing, so the score is pulled toward the middle on purpose. Missing figures are not scored as bad. They lower the confidence and pull the final score toward the middle. Relative strength counts only when the company has a reading for this week; with no reading, that factor is left out and its 20 points are shared across the other three in proportion. PEG is not shown when the ratio cannot mean anything: the company must be making a profit, its price-to-earnings must be positive, and its three-year earnings growth must fall between 5% and 60%. Dividing a price multiple by a loss, or by growth measured off a tiny base, produces a number that looks precise and tells you nothing. Under relative strength, one mark per week shows the last 12 weeks: a mark is filled where the company led S&P 500 by 5% or more over the 13 weeks ending that week, which is the same test used everywhere on this site. Price stage places the company on the same six-step path the industry is placed on (basing, turning, breaking out, leader, fading, asleep), read from how many weeks running it has led S&P 500 and whether that lead is growing or shrinking. It describes where the share price stands, not the direction of earnings, and it is not a recommendation; it is left blank for a company whose weekly history is too short or too stale to read. The figures in this ranking come from the industry comparison: results through the Jun 2026 quarter, and the P/E at that quarter's end. The sections above use the latest weekly price, so a P/E or return there can differ a little from the one here. The stage words in this ranking (such as losing its lead or breaking out) describe the lead over the index, not the price phase in the price section. Related companies: [Consumer Electronics](https://www.sectoralpha.in/us/sectors/consumer-electronics), all 6 compared on one page. ## Which companies are close to GoPro in size? GoPro is the 6th largest of 7 Consumer Electronics companies on Sector Alpha by market value (scores of 3 November 2026). Just above it: Apple Inc., Sony Group Corporation, LG Display Co., Sonos, Inc. and Turtle Beach Corporation. Just below it: Vuzix Corporation. ### Consumer Electronics companies close in size

1. [Apple Inc.](https://www.sectoralpha.in/us/stocks/aapl) $4.84 trillion
2. [Sony Group Corporation](https://www.sectoralpha.in/us/stocks/sony) $146.9 billion
3. [LG Display Co., Ltd.](https://www.sectoralpha.in/us/stocks/lpl) $2.7 billion
4. [Sonos, Inc.](https://www.sectoralpha.in/us/stocks/sono) $1.9 billion
5. [Turtle Beach Corporation](https://www.sectoralpha.in/us/stocks/tbch) $283 million
6. GoPro, Inc. $173 million
7. [Vuzix Corporation](https://www.sectoralpha.in/us/stocks/vuzi) $158 million

[All 7 Consumer Electronics companies, largest first](https://www.sectoralpha.in/us/sectors/consumer-electronics#all-companies)

## What else do people ask about GoPro? ### What were GoPro's latest quarterly results? GoPro, Inc. reported revenue of $105 M and a net loss of $51.0 M for the Jun 2026 quarter. Earnings per share were −$0.30. The operating margin was −34.5%, 25.8 percentage points lower than a year earlier (as of 3 November 2026). ### What is GoPro's market cap? GoPro, Inc.'s market capitalisation is $173 M at a stock price of $0.96. Market cap is the share price times the number of shares, so it changes whenever the price moves (as of 3 November 2026). ### How is GoPro performing? GoPro, Inc.'s latest readings are below. Over the past 13 weeks it has done better than the S&P 500, for 10 weeks running. This describes what the data did, not a rating (as of 3 November 2026). ### Will GoPro's stock price go up? This page does not forecast GoPro, Inc.'s stock price. What it shows instead: the stock price is $0.96. Nobody can reliably say which way a price will move, and this site does not try (as of 3 November 2026). ### Where is GoPro in its business cycle? GoPro, Inc.'s FY25 operating margin was −9.0%, against a 5-year range of −13.5% to 10.0%: the low end of its own range, which is often where recoveries start. The latest quarter was −34.5%. Comparing margins with a company's own long history is a good way to see where it is in its cycle (as of 3 November 2026). ### What could break the GoPro story? Biggest thing to watch: the price is not yet in a clear uptrend, so timing is the risk more than the business. On price, this page treats a rise as over when the share price closes below its 200-day average on two Fridays in a row (as of 3 November 2026). ### Is GoPro a stock worth studying right now? What the numbers show: GoPro, Inc.'s share price, valuation and earnings point in different directions. The next one or two quarters should make it clearer. The main open question: the next one or two quarters of results. Every number on this page is worked out by code from the published figures, with no forecasts and no price opinions (as of 3 November 2026). ## Lists

- US tech stocks: https://www.sectoralpha.in/us-tech-stocks

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