Credo Brands Marketing share price today

Credo Brands Marketing Ltd's share price was ₹75.96 at the close on 3 November 2026. It has been falling for 59 weeks. That is 14.5% below its average price over the last 200 trading days. In the last 52 weeks it traded between ₹64 and ₹115, and at that close it sat 24% of the way up from that low.

A share price tends to move through four phases: moving sideways (stage 1), rising (stage 2), stalling near a high (stage 3) and falling (stage 4). Today Credo Brands Marketing Ltd is in stage 4. The phase helps read everything below.

Over the past 13 weeks it has done worse than the NIFTY 500, and it has been behind for 17 weeks running.

Over the last 2.8 years the share price moved −74% while the NIFTY 500 moved +13%, so it is behind the index over that whole period. It was last ahead over 13 weeks in the week of 10 July 2026. The chart above shows the 13-week comparison for every week.

This page treats a rise as over when the price closes below its 200-day average on two Fridays in a row.

For April to June 2026 (the quarter ended 30 June 2026), Credo Brands Marketing reported revenue of ₹125 crore, up 4.4% from ₹120 crore a year earlier, and a profit of ₹2.29 crore, down 63.7% from ₹6.30 crore.

Credo Brands Marketing results: April to June 2026 against a year earlier

The next results, for July to September 2026, are due by 14 November 2026: listed companies must publish quarterly results within 45 days of the quarter's end (60 days for the January to March quarter).

Credo Brands Marketing's management discussed these results on a call held on 12 August 2026; what it said is further down this page.

From the company's reported quarterly results (quarter ended 30 June 2026). Revenue and profit in ₹ crore.

Credo Brands Marketing closed at ₹75.96 on 3 November 2026, down 31.7% from ₹111.20 a year earlier (31 October 2025). Its highest weekly close since December 2023 was ₹291.50 on 29 December 2023.

Credo Brands Marketing share price: then and now

Weekly closing prices. Each change is the move from that price to the 3 Nov 2026 close. A day's intraday high or low can go beyond these weekly closes.

155 weekly closes from 29 December 2023 to 3 November 2026.

3 Nov 2026: Credo Brands Marketing closed at ₹75.96, up 19.5% on the week and up 8.1% on the month. 28 Aug 2026: ex-date for a dividend of ₹2 a share.

Earlier

• 12 Aug 2026: Credo Brands Marketing held its results call for April to June 2026. Management guided: FY27 marketing and advertising spend at 8-10% of revenue.
• Results for April to June 2026: Revenue up 4.4% and profit down 63.7% on a year earlier.

Credo Brands Marketing paid ₹2 a share in regular dividends in the 12 months to 4 November 2026 (1 payment), a yield of 2.63% at the ₹75.96 close on 3 November 2026. The last was a dividend of ₹2 a share, ex-date 28 August 2026.

Credo Brands Marketing dividends since 1 April 2021

Amounts as the company declared them on the NSE. A dividend goes to whoever owns the shares before the ex-date. The record date is the same day as the ex-date for every payment here.

Yes. Credo Brands Marketing Ltd paid out 28% of its profit as dividends in FY26, and it paid a dividend in 3 of its last 8 reported years.

From the NSE corporate-actions record, read 4 November 2026.

On the call for April to June 2026, held on 12 August 2026, Credo Brands Marketing's management guided: FY27 marketing and advertising spend at 8-10% of revenue.

“However, for the next couple of years, I am unable to extrapolate and provide any numbers regarding the growth we will achieve.”Kamal Khushlani, Managing Director, on the call for April to June 2026

What management guided

• FY27 same-store revenue growth planned in the mid-single digits.
• Inventory days expected to reduce over coming quarters, with seasonal variability.
• Store renovation, new openings and underperformer closures to continue under MUFTI 2.0.

Management’s own plans and goals, from our notes of the call. A plan is not a result.

Source: the call transcript.

From the call for April to June 2026, 12 August 2026.

When Credo Brands Marketing reports July to September 2026, these are the 3 checks that show whether the story is still on course. First: Same-store revenue growth to reach the stated FY27 goal - check whether renovated stores and brand spending produce measurable demand.

Credo Brands Marketing is not on any of our India lists this week.

Credo Brands Marketing Ltd earned ₹2.3 Cr of net profit in the Jun 2026 quarter, −63.7% on the same quarter a year earlier. Full-year FY26 profit was ₹47.0 Cr. Over 7 years profit has grown 15.6% a year on average. That is 1.8% of the quarter's revenue. The same quarter a year earlier earned ₹6.3 Cr.

Net profit is what is left after every cost, interest and tax. Earnings per share, dividends and book value all grow from it.

For the full year, FY26 profit was ₹47.0 Cr (−30.9% on the year before).

Why profit moved: revenue changed +4.4% on a year earlier and the margin moved −4.7 percentage points. Sales did the work while the margin got thinner.

On average over the last four quarters, profit changed −36.0% and revenue −1.9%. Profit is growing slower than sales: rising costs are taking part of the growth.

Credo Brands Marketing Ltd reported ₹125 Cr of revenue in the Jun 2026 quarter, +4.4% on the same quarter a year earlier. That is the 2nd quarter in a row with growth on the year before. Over 7 years it has grown 6.0% a year on average. The last full year, FY26, came in at ₹592 Cr.

Revenue is everything the company billed its customers in the period.

The last four reported quarters add to ₹597 Cr.

FY26 revenue was ₹592 Cr, −4.2% on the year before.

Recent pace: the last four quarters grew −1.9% on average, against 6.0% a year over the longer run, so this year is growing slower than its own long-run rate.

Is growth speeding up? Revenue over the last 12 months grew −2.7%, against +2.1% a year over the last 8 quarters (rolling over); profit over the last 12 months grew −33.2%, against −15.2% a year (rolling over).

Credo Brands Marketing Ltd's operating margin was 21.2% in the Jun 2026 quarter, 4.7 percentage points lower than the same quarter a year ago. Across 8 years it has been between 9.0% and 33.0%. The latest quarter is within that range.

Operating margin is what is left from every ₹100 of sales after the costs of running the business, before interest and tax. It shows pricing power and cost control.

Why the margin moved: operating margin changed −4.7 percentage points on the year while gross margin changed +0.1 points. So the drop came mostly from costs below the gross margin, such as staff and overheads, measured against sales.

Over the last 3 years, 199% of Credo Brands Marketing Ltd's reported profit came in as cash from its operations, so the profit is backed by cash. In FY26 it brought in ₹132 Cr of operating cash against ₹47.0 Cr of profit. After ₹59.0 Cr of spending on assets, ₹73.0 Cr was left over as free cash.

The profit and loss account shows what was earned. The cash-flow statement shows the cash that actually came in. Comparing operating cash flow with profit is one of the best checks that a profit is real.

Cash-flow figures here are yearly, because quarterly cash statements are not published, so this section changes once a year.

Why 199% of profit came in as cash: the cash cycle got 45 days longer between FY21 and FY26, so more of each rupee of profit waits in the business before it arrives.

What to look at next: no single use of cash stands out. The next section checks both the cash tied up in daily operations and the spending on assets.

Credo Brands Marketing Ltd's cash cycle, the days between paying suppliers and getting paid by customers, was 269 days in FY26, up from 224 days in FY21. It spent ₹245 Cr on assets over the last 3 years. Customers take 146 days to pay, and stock sits for 163 days on average.

Working capital is the cash tied up between paying suppliers and getting paid. Debtor days: how long customers take to pay. Inventory days: how long stock sits. The cash cycle: the whole loop, in days of sales.

At FY26 sales of ₹592 Cr, each day of that cycle ties up about ₹1.6 Cr, so roughly ₹436 Cr is tied up in the business at any time.

FY26: customers took 146 days to pay and stock sat for 163 days, about 5.4 months of sales sitting as stock, for a full cycle of 269 days, longer than FY21's 224.

The full loop: cash goes out to suppliers and production on day 0. Stock sits for 163 days. Customers pay about 146 days after that. Suppliers are paid at 40 days. Together that makes the 269-day cycle.

Spending on assets: ₹245 Cr over the last 3 years, against ₹205 Cr of depreciation (the yearly wear and tear on existing assets). So it is building a little beyond replacing what wears out. Work still in progress is ₹1.0 Cr (FY26): assets paid for that are not earning yet.

In short: neither the daily cycle nor new spending is soaking up the cash, so the picture is fairly clean.

Credo Brands Marketing Ltd's P/E is 11.2×, in the middle of its own history: higher than 55% of past readings. Its usual P/E (the middle reading) is 10.8×, over 2.7 years of weekly prices. This compares the share price with the company’s own past. It does not say what the business is worth.

P/E is the share price divided by a year's profit per share: how many rupees the market pays for each rupee of yearly profit.

The P/E here, and its history, use a profit figure that can leave out one-off items, so it can differ from a P/E worked out on the quarterly results. Those results' earnings per share for the four quarters to Jun 2026 add up to ₹6.64.

Why the multiple is where it is: over the past year earnings per share moved −30.8% while the price moved −31.7%. Earnings did better than the price, which pulled the multiple down within its own range.

In short: the multiple is about average against its own past, so the earnings trend underneath matters more than the multiple.

Credo Brands Marketing Ltd's business is getting worse. Revenue, profit and EPS growth are shrinking: revenue growth is −2.7% in the latest quarter, against +9.2% at its best in 12 quarters, with ROCE falling at 12.8%. This is based on 12 quarters of 4 measures.

Every business is somewhere on a path of getting better or worse, and this section names where. The last 12 quarters of growth in revenue, profit and earnings per share, plus the return the business earns on its capital, are read as lines. Getting worse: the lines are falling. Turning around: a low point has just formed and the last few quarters are rising from it. Getting better: the rise from the low has lasted. Growing steadily: steady growth with healthy returns. Slowing from a peak: still high, but slowing. When the lines disagree the result is mixed; too little history means no reading. CAGR (compound annual growth rate) is the steady yearly rate that would turn the starting value into the latest one. It is the fairest way to compare growth over different periods. If the 1-year figure is much bigger than the 10-year one, recent growth is running faster than the long-run trend. A dash means there is no figure for that period, or the starting year was a loss, where a growth rate means nothing.

Why it matters: falling lines mean any ratio below that looks low should be read with that direction in mind.

Compound annual growth rate (%)

Compound annual growth rate over each period, %. Revenue, profit and EPS come from yearly figures; the share price row is price growth over the same periods. A dash means no figure for that period, or the starting year was a loss.

Credo Brands Marketing Ltd earned a ROCE of 14% in FY26. That is up from a low of 8% in FY21. Its return on capital used (ROIC) is 2.9 percentage points below its cost of capital, so growth here does not yet pay for the capital it uses.

Return on capital employed (ROCE) is the profit the whole business earns on all the money in it, from shareholders and lenders together. It is the best single test of whether growth adds value or just size.

It comes from a 7.9% net margin and 0.74× asset turnover (sales divided by assets).

Why the return is what it is (FY26): a 7.9% net margin × 0.74× asset turnover × 1.83× leverage (assets divided by equity) ≈ 10.7% on equity. The margin does its share; borrowing is a big part of it.

The key test, return on capital used minus the cost of capital: 9.1% − 12.0% = −2.9 percentage points. The 12.0% is a standard assumption for the cost of capital in India, not an estimate for this company. Read the sign and size of the gap, not the decimals. Negative: growth at these returns loses value until returns improve.

The 9.1% ROIC above is the latest reading, as reported. The yearly chart below shows FY26 at 10.4%, and the quarterly chart works out each 12-month window from the quarterly figures, so the readings differ by date, not by method.

Credo Brands Marketing Ltd has total debt of ₹228 Cr against shareholder equity of ₹439 Cr as of Jun 2026, so its debt is 0.52× its equity. Year by year, that ratio went from 0.68 in FY23 to 0.52 in FY26. Keep that borrowing in mind when reading the returns on this page.

Debt-to-equity shows how much of the business is paid for with borrowed money. Lower is safer, and the direction matters as much as the level.

Domestic institutions cut their stake in Credo Brands Marketing Ltd by 4.6 percentage points over 8 quarters, the biggest change among its owners. Domestic institutions now own 3.0% of the company. Foreign institutions moved −1.4 points over the same period, to 0.5%. This uses the four owner groups that companies report every quarter; nothing is guessed between filings.

Who owns the company each quarter: promoters (the founders or controlling owners), foreign institutions, domestic institutions such as mutual funds, and the public. When people close to the business steadily raise their stake, that is worth noticing; a quiet list is also an answer.

Over the last two years: Domestic institutions: −4.6 points over 8 quarters, to 3.0%; Foreign institutions: −1.4 points over 8 quarters, to 0.5%; Promoters: −0.2 points over 8 quarters, to 55.0%.

Why the owners changed: domestic institutions drove it (−4.6 points), together with foreign institutions (−1.4 points). They reduced their stake.

For Credo Brands Marketing Ltd, the Z-score is not available, so we say so rather than guess one. It estimates how far the balance sheet is from trouble; it is not a forecast of failure. The debt, cash-flow and return sections show the balance-sheet figures we do have, each with its own date.

The Z-score estimates how far a company is from balance-sheet trouble. Above about 3 is safe; below about 1.8 is the danger zone. It was built for manufacturers, so it is not used for banks and lenders.

45.5 out of 100, rank 19 of 26 in Textiles - Readymade Apparel, with 76% of the evidence available.

Credo Brands Marketing Ltd scores 45.5 out of 100 against the 26 companies it is compared with in Textiles - Readymade Apparel, ranking 19. There is no relative-strength reading for this week, so the score is built from earnings, capital efficiency and valuation alone.

The three scored parts add up to the total exactly: 7.8 + 18.2 + 19.5 = 45.5 (no relative-strength reading this week; its 20 points are shared across the other three). This is the same number shown on the industry page; it is worked out once for the whole group and read here.

What would change it: The score would fall if profit growth turns negative or margins stop improving while the share price lags its sector.

Credo Brands Marketing ranks 19 of 26 Textiles - Readymade Apparel companies on the 4-Factor Sector Score, with 45.5 out of 100.

Missing figures are not scored as bad. They lower the confidence and pull the final score toward the middle. Relative strength counts only when the company has a reading for this week; with no reading, that factor is left out and its 20 points are shared across the other three in proportion. PEG is not shown when the ratio cannot mean anything: the company must be making a profit, its price-to-earnings must be positive, and its three-year earnings growth must fall between 5% and 60%. Dividing a price multiple by a loss, or by growth measured off a tiny base, produces a number that looks precise and tells you nothing. Under relative strength, one mark per week shows the last 12 weeks: a mark is filled where the company led NIFTY 500 by 5% or more over the 13 weeks ending that week, which is the same test used everywhere on this site. Price stage places the company on the same six-step path the industry is placed on (basing, turning, breaking out, leader, fading, asleep), read from how many weeks running it has led NIFTY 500 and whether that lead is growing or shrinking. It describes where the share price stands, not the direction of earnings, and it is not a recommendation; it is left blank for a company whose weekly history is too short or too stale to read.

The figures in this ranking come from the industry comparison: results through the Sep 2026 quarter, and the P/E at that quarter's end. The sections above use the latest weekly price, so a P/E or return there can differ a little from the one here. The stage words in this ranking (such as losing its lead or breaking out) describe the lead over the index, not the price phase in the price section.

Related companies: Textiles - Readymade Apparel, all 26 compared on one page.

Credo Brands Marketing is the 24th largest of 26 Textiles - Readymade Apparel companies on Sector Alpha by market value (scores of 30 October 2026). Just above it: Monte Carlo Fashions, Iris Clothings, Sai Silks (Kalamandir) and Karnika Industries. Just below it: Thomas Scott India and Bella Casa Fashion & Retail.

Textiles - Readymade Apparel companies close in size

20. Monte Carlo Fashions Ltd ₹1,055 crore
21. Iris Clothings Ltd ₹1,032 crore
22. Sai Silks (Kalamandir) Ltd ₹996 crore
23. Karnika Industries Ltd ₹827 crore
24. Credo Brands Marketing Ltd ₹472 crore
25. Thomas Scott India Ltd ₹369 crore
26. Bella Casa Fashion & Retail Ltd ₹330 crore

All 26 Textiles - Readymade Apparel companies, largest first

Companies close in size in other industries

2086. HLV Ltd ₹473 crore · Hotels
2087. Chemfab Alkalis Ltd ₹472 crore · Chemicals - Inorganic - Caustic Soda/Soda Ash
2088. Credo Brands Marketing Ltd ₹472 crore
2089. Dhabriya Polywood Ltd ₹472 crore · Plastics - Others
2090. Ganesh Infraworld Ltd ₹472 crore

Sector Alpha, written by code from the published numbers. Data as of 3 November 2026.

Every chart on this page is drawn by code from the published figures, with no forecasts and no price opinions.

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