Prime Focus Ltd (PFOCUS) — share price & stock analysis
From losses in FY16 and FY18 and FY19 and FY20 and FY21 and FY22 and FY24 and FY25 to record profits — the comeback is real, the price knows it.
Prime Focus Ltd (PFOCUS) trades at ₹232 as of 1 July 2026, up 40% over the past year — beating NIFTY 500 for 1 week. The machine reads this as turnaround: from losses in FY16 and FY18 and FY19 and FY20 and FY21 and FY22 and FY24 and FY25 to record profits — the comeback is real, the price knows it. the price is in Stage 2 — advancing, 53 weeks in; the business cycle reads DEEP CYCLICAL / EXPANSION. Fundamentals-momentum score: 89/100 (mostly improving).
Data as of 1 July 2026 · every number traces to its Screener source column · not investment advice.
- Market cap
- ₹18,019 Cr
- P/E
- 76.7×
- ROE
- 16.5%
- Book value / share
- ₹26.9
- Revenue (FY26)
- ₹4,676 Cr
- Profit after tax (FY26)
- ₹301 Cr
- Weinstein stage
- Stage 2 (53 weeks)
- Data as of
- 1 July 2026
Profits swing violently in this business — real losses in FY16 and FY18 and FY19 and FY20 and FY21 and FY22 and FY24 and FY25. That is what “deep cyclical” means: the same company looks brilliant at the top of its cycle and broken at the bottom.net_profit
Where the clock stands now: earnings sit at 100% of their historical range, margins are the best ever printed, and valuation history is thin. That reads as EXPANSION — the comfortable middle — but the records are already on the table; from here the bet is that they keep coming.net_profit
5 of the 6 things we track are currently moving the right way — nearly everything is pulling in the same direction.
Where the levels actually stand: ROCE 12% — decent; real debt (2.74× equity); margins at an all-time high. Momentum says which way things are moving; these say where they are.
Read this number for what it is: it measures the DIRECTION of change, not the quality of the business. A mediocre business getting better scores high here; a great one having a soft quarter scores low. Profit, sales and margins count double.
An uptrend that has held for 53 weeks
STAGE 2 · ADVANCING · 53 WEEKSEvery stock cycles through the same four seasons — a flat base (stage 1), an advance (2), a top (3), a decline (4). Right now this one is in Stage 2: advancing, 53 weeks in, confirmed.stage
The price sits above its rising 200-day average (₹234 today) — trends like this persist more often than they reverse, which is why the system rides them instead of guessing the top.dma_200
Beating NIFTY 500 for 1 week — relative strength is the market’s live opinion, and right now it is on this stock’s side.rs_mansfield
What would end it: two Friday closes in a row below the 200-day line. That is the house exit rule — mechanical, no debates.dma_200
Data: Weekly price, moving averages and stage (sampled — full series in the embedded dataset)
| Period | Price (₹) | 200-DMA (₹) | 50-DMA (₹) | Stage |
|---|---|---|---|---|
| Feb 16 | 57.6 | 49.2 | 51.4 | 4 |
| May 16 | 51.1 | 51.2 | 53.5 | 2 |
| Aug 16 | 68.2 | 54.6 | 61.4 | 2 |
| Nov 16 | 73.4 | 61.6 | 70.7 | 2 |
| Jan 17 | 85.5 | 66.1 | 73.3 | 2 |
| Apr 17 | 105 | 75.5 | 89.0 | 2 |
| Jul 17 | 113 | 90.5 | 108 | 2 |
| Oct 17 | 91.0 | 95.9 | 101 | 2 |
| Dec 17 | 125 | 99.5 | 106 | 2 |
| Mar 18 | 84.7 | 101 | 100 | 2 |
| Jun 18 | 90.5 | 96.1 | 89.8 | 4 |
| Sep 18 | 78.5 | 89.6 | 82.1 | 4 |
| Nov 18 | 64.5 | 80.6 | 68.8 | 4 |
| Feb 19 | 51.5 | 70.5 | 57.1 | 4 |
| May 19 | 57.1 | 67.4 | 61.6 | 4 |
| Aug 19 | 40.3 | 59.8 | 48.5 | 4 |
| Nov 19 | 67.2 | 54.1 | 49.0 | 4 |
| Jan 20 | 43.2 | 51.4 | 45.5 | 4 |
| Apr 20 | 29.8 | 44.8 | 34.2 | 4 |
| Jul 20 | 25.4 | 36.5 | 26.6 | 4 |
| Oct 20 | 40.8 | 35.9 | 36.1 | 4 |
| Dec 20 | 51.4 | 37.9 | 41.4 | 2 |
| Mar 21 | 58.2 | 44.9 | 54.6 | 2 |
| Jun 21 | 64.3 | 53.0 | 62.8 | 2 |
| Sep 21 | 72.1 | 56.1 | 61.2 | 2 |
| Nov 21 | 70.4 | 65.7 | 75.5 | 2 |
| Feb 22 | 82.7 | 70.0 | 78.0 | 2 |
| May 22 | 69.8 | 74.6 | 79.4 | 2 |
| Aug 22 | 72.6 | 72.1 | 69.6 | 4 |
| Oct 22 | 75.1 | 73.2 | 74.3 | 2 |
| Jan 23 | 72.2 | 75.3 | 76.7 | 2 |
| Apr 23 | 103 | 75.8 | 78.9 | 4 |
| Jul 23 | 121 | 85.7 | 102 | 2 |
| Sep 23 | 93.1 | 90.6 | 93.6 | 2 |
| Dec 23 | 109 | 96.0 | 105 | 2 |
| Mar 24 | 96.3 | 105 | 114 | 2 |
| Jun 24 | 96.5 | 103 | 102 | 4 |
| Aug 24 | 143 | 117 | 136 | 2 |
| Nov 24 | 124 | 127 | 136 | 2 |
| Feb 25 | 106 | 124 | 118 | 4 |
| May 25 | 104 | 114 | 101 | 4 |
| Aug 25 | 147 | 123 | 141 | 2 |
| Oct 25 | 179 | 143 | 169 | 2 |
| Jan 26 | 235 | 170 | 211 | 2 |
| Apr 26 | 335 | 216 | 282 | 2 |
| Jun 26 | 246 | 235 | 262 | 2 |
| Jul 26 | 232 | 234 | 249 | 2 |
A business that went through the fire — losses in FY16 and FY18 and FY19 and FY20 and FY21 and FY22 and FY24 and FY25, records now
Over 10 years, sales went from ₹1,382 Cr to ₹4,676 Cr (about 13% a year), and profit from ₹−317 Cr to ₹301 Cr.revenuenet_profit
The books show real losses in FY16 and FY18 and FY19 and FY20 and FY21 and FY22 and FY24 and FY25 (worst: ₹−488 Cr). Everything about today’s cheap-looking numbers must be read against that history — the recovery is what you are buying.net_profit
Data: Revenue by year
| Period | Revenue (₹ Cr) |
|---|---|
| FY16 | 1,382 |
| FY17 | 2,153 |
| FY18 | 2,257 |
| FY19 | 2,539 |
| FY20 | 2,928 |
| FY21 | 2,536 |
| FY22 | 3,386 |
| FY23 | 4,644 |
| FY24 | 3,951 |
| FY25 | 3,599 |
| FY26 | 4,676 |
Data: Profit by year
| Period | Profit after tax (₹ Cr) |
|---|---|
| FY16 | -317 |
| FY17 | 96 |
| FY18 | -44 |
| FY19 | -33 |
| FY20 | -154 |
| FY21 | -56 |
| FY22 | -174 |
| FY23 | 194 |
| FY24 | -488 |
| FY25 | -458 |
| FY26 | 301 |
Data: OPM % by year
| Period | OPM % (%) |
|---|---|
| FY16 | 14.7 |
| FY17 | 19.0 |
| FY18 | 18.4 |
| FY19 | 14.1 |
| FY20 | 13.8 |
| FY21 | 23.3 |
| FY22 | 23.5 |
| FY23 | 21.0 |
| FY24 | 6.4 |
| FY25 | 21.9 |
| FY26 | 30.4 |
Sales exploded 41% last quarter — the 6th straight quarter of growth
Mar 26 sales were ₹1,384 Cr, up 41% on the same quarter last year.revenue
That makes 6 quarters of growth in a row — this is a trend, not a blip.revenue
Data: Quarterly sales
| Period | Revenue (₹ Cr) | YoY growth (%) |
|---|---|---|
| Jun 23 | 1,210 | – |
| Sep 23 | 1,026 | – |
| Dec 23 | 841 | – |
| Mar 24 | 873 | – |
| Jun 24 | 813 | -32.8 |
| Sep 24 | 897 | -12.6 |
| Dec 24 | 909 | 8.1 |
| Mar 25 | 979 | 12.1 |
| Jun 25 | 1,023 | 25.8 |
| Sep 25 | 1,061 | 18.3 |
| Dec 25 | 1,207 | 32.8 |
| Mar 26 | 1,384 | 41.4 |
Margins are widening — 24% → 35% in a year
Of every ₹100 of sales, the company keeps ₹35.3 as operating profit (a year ago it kept ₹23.7).opm_pct
Zoom out and this is the page's quiet hero: annual operating margin bottomed at 6.4% in FY24 and has been rebuilt to 30.4% — that recovery, not sales alone, is what powers the profit growth elsewhere on this page.operating_profit
The gross margin barely moved (100% → 100%), so the change came from running costs — the business is getting more efficient as it scales.gpm_pctopm_pct
Data: Three margins, quarterly
| Period | Gross (%) | Operating (%) | Net (%) |
|---|---|---|---|
| Jun 23 | 100 | 12.7 | -6.0 |
| Sep 23 | 100 | -0.7 | -25.0 |
| Dec 23 | 100 | 3.1 | -9.4 |
| Mar 24 | 100 | 4.8 | -9.2 |
| Jun 24 | 100 | 9.2 | -19.4 |
| Sep 24 | 100 | 23.5 | 5.6 |
| Dec 24 | 100 | 29.5 | -10.9 |
| Mar 25 | 100 | 23.7 | 12.8 |
| Jun 25 | 100 | 23.9 | 10.8 |
| Sep 25 | 100 | 27.9 | 0.4 |
| Dec 25 | 100 | 32.7 | 6.7 |
| Mar 26 | 100 | 35.3 | 8.9 |
The bottom line changed sign — read this one carefully
Mar 26 profit after tax was ₹118 Cr, up 147% year on year.net_profit
Data: Quarterly profit after tax
| Period | PAT (₹ Cr) | YoY growth (%) |
|---|---|---|
| Jun 23 | -72.0 | – |
| Sep 23 | -257 | – |
| Dec 23 | -79.0 | – |
| Mar 24 | -80.0 | – |
| Jun 24 | -158 | -119.4 |
| Sep 24 | 50.0 | 119.5 |
| Dec 24 | -99.0 | -25.3 |
| Mar 25 | -252 | -215.0 |
| Jun 25 | 110 | 169.6 |
| Sep 25 | 4.0 | -92.0 |
| Dec 25 | 69.0 | 169.7 |
| Mar 26 | 118 | 146.8 |
The single biggest driver was income outside the core business.
Data: Where the profit change came from (Mar 25 → Mar 26)
| Component | Effect (₹ Cr) |
|---|---|
| PAT Mar 25 | -252 |
| More sales | +96 |
| Fatter margins | +160 |
| Other income | +190 |
| Depreciation | −92 |
| Interest | −15 |
| Tax | +31 |
| PAT Mar 26 | 118 |
Does the profit turn into cash?
Data: Cash collected vs profit reported (annual)
| Period | Operating cash flow (₹ Cr) | Profit after tax (₹ Cr) |
|---|---|---|
| FY16 | 30.0 | -317 |
| FY17 | 291 | 96.0 |
| FY18 | 201 | -44.0 |
| FY19 | 120 | -33.0 |
| FY20 | 522 | -154 |
| FY21 | 328 | -56.0 |
| FY22 | 183 | -174 |
| FY23 | 254 | 194 |
| FY24 | -33.0 | -488 |
| FY25 | 295 | -458 |
| FY26 | 1,024 | 301 |
The cash cycle is stable
One rupee now takes about 36 days to go out the door as materials and come back as collected cash — down from 42 days the year before.cash_conversion_cycle
The biggest mover: customers paying faster (42 → 36 days).debtor_days
Data: Days of cash locked up (annual)
| Period | Customers owe (debtor days) (days) |
|---|---|
| FY16 | 50.0 |
| FY17 | 46.0 |
| FY18 | 56.0 |
| FY19 | 59.0 |
| FY20 | 72.0 |
| FY21 | 32.0 |
| FY22 | 49.0 |
| FY23 | 49.0 |
| FY24 | 37.0 |
| FY25 | 42.0 |
| FY26 | 36.0 |
The asset base keeps compounding — this company builds
The productive asset base has gone from ₹2,322 Cr (FY16) to ₹4,475 Cr, with another ₹66.0 Cr of capacity under construction right now.fixed_assetscwip
The build is self-funded: the last 3 years' investing outflow (₹1,259 Cr) fits inside the operating cash the business generated (₹1,286 Cr).investing_cash_flowoperating_cash_flow
Data: Assets in place vs under construction (annual)
| Period | Fixed assets (₹ Cr) | Under construction (CWIP) (₹ Cr) |
|---|---|---|
| FY16 | 2,322 | 51.0 |
| FY17 | 2,247 | 20.0 |
| FY18 | 2,264 | 55.0 |
| FY19 | 2,445 | 63.0 |
| FY20 | 2,926 | 47.0 |
| FY21 | 2,973 | 30.0 |
| FY22 | 2,895 | 28.0 |
| FY23 | 3,067 | 152 |
| FY24 | 2,990 | 260 |
| FY25 | 3,984 | 194 |
| FY26 | 4,475 | 66.0 |
Carrying real debt
For every ₹100 shareholders have put in (and left in), the company has borrowed ₹274 — total borrowings have grown from ₹1,571 Cr to ₹5,717 Cr over the window.borrowings
Data: Total borrowings (annual)
| Period | Borrowings (₹ Cr) |
|---|---|
| FY16 | 1,571 |
| FY17 | 1,339 |
| FY18 | 1,637 |
| FY19 | 2,419 |
| FY20 | 3,371 |
| FY21 | 3,904 |
| FY22 | 4,102 |
| FY23 | 4,892 |
| FY24 | 4,859 |
| FY25 | 4,879 |
| FY26 | 5,717 |
Data: Debt vs shareholders’ money (annual)
| Period | Debt ÷ equity (x) |
|---|---|
| FY16 | 3.9 |
| FY17 | 2.5 |
| FY18 | 2.8 |
| FY19 | 4.6 |
| FY20 | 8.6 |
| FY21 | 14.6 |
| FY22 | 36.0 |
| FY23 | 196 |
| FY24 | 9.4 |
| FY25 | 6.4 |
| FY26 | 2.7 |
Every ₹100 kept in the business earns ₹12 — decent, not special
Return on capital employed is 12.0% (a year ago: 8.0%). This is the single best test of business quality: what the company earns on the money it keeps.roce_pct
Rising returns on capital while growing is the rarest combination in investing — it means the new projects earn more than the old ones.roce_pct
Data: Returns on capital (annual)
| Period | ROCE (%) |
|---|---|
| FY16 | 2.0 |
| FY17 | 8.0 |
| FY18 | 8.0 |
| FY19 | 7.0 |
| FY20 | 3.0 |
| FY21 | 6.0 |
| FY22 | 11.0 |
| FY23 | 16.0 |
| FY24 | -1.0 |
| FY25 | 8.0 |
| FY26 | 12.0 |
Promoters have trimmed their stake — 9.1 points over 8 quarters
Promoters hold 60.8% (down 9.1 points over 8 quarters). Foreign funds own 3.7%, domestic funds 1.2%.promoters_pctfiis_pctdiis_pct
A falling promoter stake is a red flag until explained — it can be a fund-raise or an exit; the difference matters.promoters_pct
Meanwhile foreign funds have been the sellers — from 11.3% to 3.7% over the window. Someone on the other side of the table disagrees; both sides count.fiis_pct
Data: Who holds the shares, quarterly
| Period | Promoters (%) | Foreign funds (%) | Domestic funds (%) |
|---|---|---|---|
| Jun 23 | 70.0 | 11.3 | 0.0 |
| Sep 23 | 70.0 | 11.2 | 0.0 |
| Dec 23 | 70.0 | 11.2 | 0.0 |
| Mar 24 | 69.9 | 11.2 | 0.0 |
| Jun 24 | 69.9 | 11.2 | 0.0 |
| Sep 24 | 69.9 | 11.3 | 0.0 |
| Dec 24 | 69.9 | 11.3 | 0.0 |
| Mar 25 | 69.9 | 11.2 | 0.0 |
| Jun 25 | 67.6 | 10.2 | 0.0 |
| Sep 25 | 60.8 | 4.0 | 1.1 |
| Dec 25 | 60.8 | 3.4 | 1.1 |
| Mar 26 | 60.8 | 3.7 | 1.2 |
The numbers earn a deeper study — and watch the one thing that matters
The numbers lean positive, and the price is roughly fair to the delivery so far.
Best thing in the data: free cash flow rising (₹−57.0 Cr → ₹434 Cr).operating_cash_flow
Biggest worry: foreign-fund holding falling (11.2% → 3.7%).fiis_pct
One dissent worth hearing: our technicals lens reads negative — “trending regime (Hurst: 0.554)”. When a lens disagrees with the committee, it is usually pointing at the thing that breaks first.
Machine-written research from Screener data — every number traces to its source column. Sector Alpha is not a SEBI-registered investment adviser; nothing here is a recommendation to buy or sell. Not investment advice.
Straight answers from the data
What does Prime Focus Ltd do?
PFL was founded by Mr. Namit Naresh Malhotra in 1997. It started from Mumbai to being an integrated media and entertainment services powerhouse. [1] It is present in 18 cities (8 in India and 10 internationally) across 5 continents. [2] Prime Focus is engaged in the business of post-production activities including digital intermediate, visual effects, 2D to 3D conversion, and other technical and creative services to the Media and Entertainment industry.[3]. It is listed in the Entertainment & Media sector with a market capitalisation of ₹18,019 Cr.
What is Prime Focus Ltd's share price?
As of 1 July 2026, Prime Focus Ltd trades at ₹232, up 40% over the past year, with a market capitalisation of ₹18,019 Cr. Beating NIFTY 500 for 1 week. Prices are weekly closes from Screener data; this page refreshes with each weekly update.
What is Prime Focus Ltd's share price target?
Sector Alpha does not publish broker-style price targets. Our discounted-cash-flow model estimates Prime Focus Ltd's intrinsic value at ₹136 per share under base assumptions (bear ₹44.0, bull ₹136), against the current price of ₹232 — a 40% premium to model value. The current price already implies roughly 31% annual earnings growth. These are model estimates, not forecasts — treat them as one input alongside the valuation history below, not as a target.
What did Prime Focus Ltd report in its latest quarterly results?
In its most recent reported quarter (Q4 FY26, quarter ended March 2026): Mar 26 sales were ₹1,384 Cr, up 41% on the same quarter last year. Mar 26 profit after tax was ₹118 Cr, up 147% year on year. Figures are from Screener-scraped quarterly filings; the page updates when the next quarter is filed.
Is Prime Focus Ltd growing?
Sales exploded 41% last quarter — the 6th straight quarter of growth. Mar 26 sales were ₹1,384 Cr, up 41% on the same quarter last year.
Are Prime Focus Ltd's profits growing?
The bottom line changed sign — read this one carefully. Mar 26 profit after tax was ₹118 Cr, up 147% year on year.
What are Prime Focus Ltd's operating margins?
Margins are widening — 24% → 35% in a year. In the most recent quarter, of every ₹100 of sales, the company keeps ₹35.3 as operating profit (a year ago it kept ₹23.7).
What is Prime Focus Ltd's long-term growth record?
Revenue grew from ₹1,382 Cr in FY16 to ₹4,676 Cr in FY26 — a 13.0% compound annual growth rate over 10 years. Profit CAGR is not meaningful across this span — the company reported losses in FY16, FY18, FY19, FY20, FY21, FY22, FY24, FY25.
Is Prime Focus Ltd stock in an uptrend?
An uptrend that has held for 53 weeks. Prime Focus Ltd is in Stage 2 — advancing, 53 weeks in (confirmed). Stages follow Stan Weinstein's four-phase read of weekly price against the 200-day average: basing (1), advancing (2), topping (3), declining (4).
Why is Prime Focus Ltd stock rising?
The price is up 40% over the past year, in a confirmed Stage 2 uptrend (53 weeks), and has beaten NIFTY 500 for 1 week.
Is Prime Focus Ltd beating the NIFTY 500?
Yes — beating NIFTY 500 for 1 week, as of 1 July 2026. Relative strength is measured weekly against the NIFTY 500 (Mansfield RS): a positive reading means the stock has outperformed the index over the trailing window, week after week.
Where is Prime Focus Ltd in its business cycle?
The data reads Prime Focus Ltd as a deep cyclical business currently in its expansion phase — earnings at an all-time high for this company. Profits swing violently in this business — real losses in FY16 and FY18 and FY19 and FY20 and FY21 and FY22 and FY24 and FY25. That is what “deep cyclical” means: the same company looks brilliant at the top of its cycle and broken at the bottom.
Who owns Prime Focus Ltd — what is the promoter holding?
Promoters hold 60.8% (down 9.1 points over 8 quarters). Foreign funds own 3.7%, domestic funds 1.2%. A falling promoter stake is a red flag until explained — it can be a fund-raise or an exit; the difference matters. Shareholding is from Screener's quarterly filings data.
Does Prime Focus Ltd have too much debt?
Carrying real debt. For every ₹100 shareholders have put in (and left in), the company has borrowed ₹274 — total borrowings have grown from ₹1,571 Cr to ₹5,717 Cr over the window.
What is the bull case for Prime Focus Ltd?
From losses in FY16 and FY18 and FY19 and FY20 and FY21 and FY22 and FY24 and FY25 to record profits — the comeback is real, the price knows it. Best thing in the data: free cash flow rising (₹−57.0 Cr → ₹434 Cr). Sales exploded 41% last quarter — the 6th straight quarter of growth.
What is the bear case for Prime Focus Ltd — what could break the story?
Biggest worry: foreign-fund holding falling (11.2% → 3.7%). Two quarters of margins reversing would kill this story. The nearest-term thing to watch: if quarterly growth slips below 21%, the story weakens. This falsification condition is stated up front so the thesis can be checked against incoming quarters, not defended after the fact.
Is Prime Focus Ltd a stock worth studying right now?
Sector Alpha does not publish buy or sell recommendations — this is a research read, not advice. What the data says: the numbers earn a deeper study — and watch the one thing that matters. The numbers lean positive, and the price is roughly fair to the delivery so far. Across the 7-model scorecard the composite research signal is study deeper at 53% confidence. This is machine-written research compiled from Screener data — every number traces to its source — and it is not investment advice. Do your own diligence.