Sector Alpha Week of 2026-08-05
Sector Alpha — machine-written from the numbers · Data as of 2026-08-05

Celsius Holdings, Inc.

CELH
Consumer Staples · Beverages - Non-Alcoholic

Celsius Holdings, Inc.'s three tracks disagree. Price, valuation and the earnings engine each tell a different story — the next quarter or two settles it.

Biggest watch item: the price is not yet in a confirmed uptrend — timing risk, not thesis risk.

The price is in a downtrend (6 weeks in) while the P/E sits at the 21st percentile of its own 4-year range. Underneath, the last four quarters read improving — profit +175.0% year on year, and 155% of the last 3 years' profit arrived as cash. What settles it: the next one or two quarters of delivery.

Stage
Mixed
fundamental trajectory, 12 quarters
Price
$29.5
−33.9% 1Y
P/E
67.1×
21st pctile
of its own 4-year range
Revenue (Mar 26)
$0.8 B
+136.4% YoY
Profit (Mar 26)
$0.1 B
+175.0% YoY
Operating margin
17.9%
+2.7 pp YoY
ROE
8%
FY25
ROIC
17.4%
vs WACC 9.2% → +8.2 pp
Cash conversion
155%
of profit, last 3 FY
01 · Price story

Price story Before the numbers, the tape. A stock price moves through four repeating seasons: a flat base (stage 1), an advance (2), a top (3), a decline (4). Where the price sits in that cycle frames everything below.

Celsius Holdings, Inc. trades at $29.5, in a downtrend and 6 weeks into that stage. That is −27.2% against its own 200-day average. It sits at 6% of a 52-week range of $27 to $65. On relative strength it is currently behind the S&P 500 on a trailing-13-week view (20 weeks and counting).

Today the stock is in a downtrend — week 6 of stage 4. At $29.5 it trades −27.2% versus its 200-day average and sits at 6% of its 52-week range ($27–$65).

Aug 26: $29.5 Weekly closing price ($) with 50- and 200-day averages; shaded bands mark the price stage (grey base, green advance, amber top, red decline). 3-year window.
−27.2% versus the 200-day line, week 6 of stage 4
Price50-day avg200-day avg
S2S1S4S3S1$101$79.9$58.7$37.6$16.5$$30$41Jul 23Apr 24Jan 25Oct 25Aug 26
S2S1S4S3S1$101$79.9$58.7$37.6$16.5$$30$41Jul 23Jan 25Aug 26
Beating or trailing, week by week since 2016 Each cell is one week from 2016 to now (527 weeks): the stock's trailing 13-week return minus the S&P 500's, green ahead / red behind (±25% ramp). Grey cells are the 13-week warm-up or weeks where the S&P 500 reading is not held.
trailing 13-week return vs the S&P 500
Jul 16Aug 26

Against the market, two honest reads. Cumulative: over the last 10.1 years the stock moved +4,244% while the S&P 500 moved +263% — ahead of the index over the full window. Recent form: on a trailing-13-week view the stock is currently behind (20 weeks and counting; last ahead the week of 2026-03-20) — the ribbon below is that same metric, week by week.

What would end the trend, mechanically: two Friday closes in a row below the 200-day line. That is the exit rule — no debates.

02 · Valuation

Valuation P/E is the price of $1 of annual profit: how many dollars the market pays for each dollar the company earns in a year.

Celsius Holdings, Inc. trades at 67.1× P/E, near the bottom of its own range — cheaper only 21% of the time. Its long-run median P/E is 115.2×, measured across 4.3 years of weekly readings. This places the multiple against the stock’s own record, and says nothing about what the business is worth.

Today's P/E of 67.1× is near the bottom of its own range — cheaper only 21% of the time, against a long-run median of 115.2× measured over 4.3 years of weekly readings. This is a comparison against the stock's own history — not a claim about what it is worth.

P/E 67.1× vs a 115.2× long-run median P/E, weekly (left axis); earnings per share, trailing twelve months, weekly step line (right axis). 4.3-year window; loss-period spikes above 346× shown pinned at the top. The eps (ttm) bars are red where the reading is lower than the quarter before.
near the bottom of its own range — cheaper only 21% of the time
P/EMedianEPS (TTM) (quarterly)
370.6×$1.1279.5×$0.8188.4×$0.697.3×$0.36.2×$0.0×$68.70×$0Apr 22Oct 23Sep 24Aug 25Aug 26
370.6×$1.1279.5×$0.8188.4×$0.697.3×$0.36.2×$0.0×$68.70×$0Apr 22Sep 24Aug 26
PEG 1.23 PEG ratio per quarter — the P/E divided by the earnings-growth rate. The dashed line marks 1.0: below it the growth is cheap against the multiple, above it the price already prices the growth in. Last 13 quarters.
above 1.0, the multiple already banks the growth
PEGPEG = 1.0
4.1×3.1×2.1×1.1×0.1××1.23×Mar 23Dec 23Sep 24Jun 25Mar 26
4.1×3.1×2.1×1.1×0.1××1.23×Mar 23Sep 24Mar 26
P/E
67.1×
21st percentile of 4y
PEG
1.23
as reported

Why the multiple sits where it does: over the past year annual EPS moved −44.4% against a −33.9% price move — the price outran earnings, pushing the multiple UP its own range.

The price move, decomposed: over 3y, of the −14.7%/yr price move, ~−3.6%/yr came from earnings growth and ~−11.1 pp from the multiple (compressing). The split is the honest approximate (price return minus earnings growth); it makes the rally itself visible instead of hiding it behind the percentile.

Put together: the multiple is low against its own past, so the story rests on the earnings line underneath it, not the multiple.

03 · Stage: Mixed

Stage: Mixed Every business sits somewhere on a fundamental arc, and this page names the spot before anything else. The last twelve quarters of revenue, profit and EPS growth — plus the return the business earns on its capital — are read as curves: Deteriorating (the curves are falling), Turning around (a trough has just formed and the last few quarters lift off it), Improving (the climb off the trough is sustained), Consistent (steadily positive with healthy returns), Topping out (still high but decelerating from the peak). When the curves genuinely disagree the read is Mixed; too little history is No read. CAGR (compound annual growth rate) is the smooth yearly pace that turns the starting value into the latest one — the fairest way to compare growth across different time spans. Read the columns together: if the 1-year number towers over the 10-year, recent growth is running hotter than the long-run trend. A dash means that window is not held, or the base year was a loss (where a growth rate is not meaningful).

Celsius Holdings, Inc. reads as mixed on its fundamental arc. Mixed — no clean majority across the growth curves, ROCE holding at 8.3% — the per-curve reads carry the story. The read is built from 12 quarters across 4 curves, on full evidence.

Growth, year by year: revenue +85.3% in FY25, profit −26.7% Year-over-year growth per fiscal year, %: revenue (left axis); net profit and EPS (right axis — profit growth swings far wider). Zero line drawn. Turnaround-year spikes shown pinned (▲).
Revenue YoYProfit YoYEPS YoY
118%−4.8%87%−84%56%−163%25%−243%−5.5%−322%%%85.3%−26.7%FY21FY23FY25
118%−4.8%87%−84%56%−163%25%−243%−5.5%−322%%%85.3%−26.7%FY21FY23FY25
Three growth curves, twelve quarters Year-on-year growth of trailing-twelve-month revenue (left axis), profit and EPS (right axis — they swing far wider), % at each quarter-end. Base-effect spikes shown pinned (▲). A missing point means that reading is not held for the quarter.
the trajectory the stage is read from · revenue accelerating, profit accelerating
RevenueProfitEPS
134%83%96%−20%59%−123%21%−226%−17%−328%%%123.3%54.5%34.4%Jun 23Sep 24Mar 26
134%83%96%−20%59%−123%21%−226%−17%−328%%%123.3%54.5%34.4%Jun 23Sep 24Mar 26
ROCE Trailing-twelve-month operating profit (before interest and tax) as a share of average capital employed — total assets minus current liabilities, the standard textbook basis, %.
the return curve, computed quarterly
ROCE
29%18%7.2%−3.8%−15%%8.3%Jun 23Dec 23Sep 24Jun 25Mar 26
29%18%7.2%−3.8%−15%%8.3%Jun 23Sep 24Mar 26
Revenue growth
Rising
latest +123.3% · span −6.3% to +123.3%
Profit growth
Flat
latest +54.5% · span −650.0% to +54.5%
EPS growth
Flat
latest +34.4% · span −934.8% to +50.0%
ROCE
Stuck low
latest 8.3% · span −11.7%–26.0%

Why it matters: when the curves disagree, the per-curve reads above matter more than any single verdict.

Compound annual growth rate (%) Compound annual growth rate over each window, %. Revenue, profit and EPS from fiscal-year figures; stock price is the price CAGR over the same spans. A dash = that window is not held, or the base was a loss.
1yr3yr5yr10yr
Revenue+85.3%+57.1%
Profit−26.7%
EPS−44.4%
Stock price−33.9%−14.7%+3.2%+44.4%
Revenue YoY (Mar 26)
+136.4%
latest quarter vs a year ago
Profit YoY (Mar 26)
+175.0%
latest quarter vs a year ago
Revenue 10y
68.9%
long-run compound pace
04 · 4-Factor Sector Score

4-Factor Sector Score

42.3/100 — rank 8 of 13 in Beverages - Non-Alcoholic · 66% evidence confidence

Celsius Holdings, Inc. scores 42.3 out of 100 against the 13 companies it is compared with in Beverages - Non-Alcoholic, ranking 8. Acceleration candidate, not a confirmed leader: earnings are strong but sector-relative strength is -36.1% and the one-year return is -43.1%. Do not upgrade until sector-relative strength is above zero and another reported period confirms growth.

The four contributions add to the total exactly: 23.1 + 10.2 + 6.1 + 2.9 = 42.3. This is the SAME number shown on the sector comparison — it is computed once, for the whole peer set, and read here.

What would change it: The read weakens if profit growth turns negative or margin improvement reverses while sector-relative strength deteriorates.

05 · Revenue

Revenue Revenue is the top line: everything the company billed its customers in the period.

Celsius Holdings, Inc. reported $0.8 B of revenue in the Mar 26 quarter, +136.4% year on year. That is the 4th straight quarter of year-on-year growth. Over 4 years it has compounded at 68.9% a year. The last full year, FY25, came in at $2.5 B. The last four reported quarters add to $3.0 B.

FY25 revenue came in at $2.5 B (+85.3% on the year), capping 4 years at 68.9% compound. The latest quarter (Mar 26) printed $0.8 B, +136.4% year on year — the 4th consecutive quarter of year-over-year growth.

FY25 revenue $2.5 B (+85.3% YoY) Revenue bars, $ B (left); YoY growth-% line (right). 5-year window. A bar is red when it is lower than the year before.
68.9% a year over 4 years
RevenueYoY growth
2.7118%2.087%1.456%0.725%0.0−5.5%$ B%$3B85.3%FY21FY23FY25
2.7118%2.087%1.456%0.725%0.0−5.5%$ B%$3B85.3%FY21FY23FY25
Mar 26: $0.8 B (+136.4% YoY) Quarterly revenue bars, $ B (left); YoY growth-% line (right). Last 12 quarters. A bar is red when it is lower than the quarter before.
4th straight quarter of growth
Revenue (quarterly)YoY growth
0.8186%0.6129%0.471%0.213%0.0−45%$ B%$1B136.4%Jun 23Sep 24Mar 26
0.8186%0.6129%0.471%0.213%0.0−45%$ B%$1B136.4%Jun 23Sep 24Mar 26

Pace check: the last four quarters averaged +127.5% growth against the decade's 68.9% — the current year is running faster than its own long-run rate.

Acceleration check: trailing-twelve-month revenue grew +123.3% over the last 4 quarters against +44.6%/yr over the last 8 — accelerating; TTM profit +54.5% vs −19.1%/yr — accelerating.

06 · Operating margin

Operating margin Operating margin is what is left of every $100 of sales after running the business, before interest and tax. It is the cleanest read on pricing power and cost control.

Celsius Holdings, Inc.'s operating margin is 17.9% in the Mar 26 quarter, +2.7 percentage points against the same quarter a year ago. Across 5 fiscal years the operating margin has ranged −24.6% to 20.5%. The current quarter sits inside that band.

The latest quarter's operating margin is 17.9%, +2.7 pp against the same quarter a year ago. Across 5 fiscal years the operating margin has ranged −24.6%–20.5%.

Why the margin moved: operating margin went +2.7 pp year on year while gross margin went −2.8 pp — the gain came mostly from the gross line: input costs and pricing.

FY25: 5.6% Operating margin by fiscal year, %, line (left); year-on-year change in the margin, in percentage points, line (right). 5-year window.
within a −24.6–20.5% band over 5 years
operating marginYoY change (pp)
24%51%11%30%−2.1%10%−15%−10.0%−28%−30%%%5.6%−6.2%FY21FY23FY25
24%51%11%30%−2.1%10%−15%−10.0%−28%−30%%%5.6%−6.2%FY21FY23FY25
Mar 26: 17.9% operating margin (+2.7 pp YoY) Quarterly operating margin, %, line (left); year-on-year change in the margin, in percentage points, line (right). Last 12 quarters. Operating profit as a share of revenue, per quarter.
Operating marginYoY change (pp)
29%116%18%78%7.6%39%−3.2%0.0%−14%−37%%%17.9%2.7%Jun 23Sep 24Mar 26
29%116%18%78%7.6%39%−3.2%0.0%−14%−37%%%17.9%2.7%Jun 23Sep 24Mar 26
07 · Net profit

Net profit Net profit is what survives every cost, interest and tax — the number EPS, dividends and book value all grow from.

Celsius Holdings, Inc. earned $0.1 B of net profit in the Mar 26 quarter, +175.0% year on year. Full-year FY25 profit was $0.1 B. That is 14.1% of the quarter's revenue. The same quarter a year earlier earned $0.0 B. 2 of the last 12 reported quarters were loss-making.

Mar 26 profit was $0.1 B, +175.0% year on year. On the full year, FY25 printed $0.1 B (−26.7%).

FY25 profit $0.1 B (−26.7% YoY) Net profit bars, $ B (left); YoY growth-% line (right). 5-year window. A bar is red when it is lower than the year before.
Net profitYoY growth
0.3−26%0.1−28%0.0−31%−0.1−33%−0.2−35%$ B%$0B−26.7%FY21FY23FY25
0.3−26%0.1−28%0.0−31%−0.1−33%−0.2−35%$ B%$0B−26.7%FY21FY23FY25
Mar 26: $0.1 B (+175.0% YoY) Quarterly net profit bars, $ B (left); YoY growth-% line (right). Last 12 quarters. A bar is red when it is lower than the quarter before.
Net profit (quarterly)YoY growth
0.12488%0.07169%0.03−150%−0.02−469%−0.07−788%$ B%$0B175%Jun 23Sep 24Mar 26
0.12488%0.07169%0.03−150%−0.02−469%−0.07−788%$ B%$0B175%Jun 23Sep 24Mar 26

Why profit moved: revenue contributed +136.4% and the margin +2.7 pp — the quarter was margin-led: most of the profit growth came from keeping more of each sale.

Pace comparison, last four quarters: profit −166.7% vs revenue +127.5%. Profit is growing slower than sales — costs are eating the growth before it reaches the bottom line.

08 · Cash flow — the router

Cash flow — the router The P&L says what was earned; the cash-flow statement says what actually arrived. Operating cash flow (CFO) against profit is the cleanest lie detector in the accounts.

Over the last 3 fiscal years 155% of Celsius Holdings, Inc.'s reported profit arrived as operating cash — the cash follows the profit. In FY25 that was $0.4 B of operating cash against $0.1 B of profit. After $0.0 B of capital spending, $0.3 B was left as free cash.

FY25: operating cash of $0.4 B against reported profit of $0.1 B, leaving free cash of $0.3 B after $0.0 B of capital spending. Across the last 3 fiscal years the conversion rate is 155% of profit.

Cash-flow readings here are annual — that is the resolution our series carries, so this section moves once a year.

FY25: CFO $0.4 B vs profit $0.1 B Operating cash flow and net profit by fiscal year, $ B; the line is free cash flow (CFO minus capital spending). 5-year window, annual resolution.
155% of 3-year profit arrived as cash
Operating cashNet profitFree cash
0.40.20.1−0.1−0.2$ B$0B$0B$0BFY21FY23FY25
0.40.20.1−0.1−0.2$ B$0B$0B$0BFY21FY23FY25
Mar 26: operating cash $0.1 B = 64% of the quarter's profit Operating cash per quarter, $ B (bars); conversion = operating cash as % of net profit (line, right). Last 12 quarters. Dashed line = 100%.
Operating cash (quarterly)Conversion100%
0.14592%0.11439%0.07285%0.04131%0.00−22%$ B%$0B64%Jun 23Sep 24Mar 26
0.14592%0.11439%0.07285%0.04131%0.00−22%$ B%$0B64%Jun 23Sep 24Mar 26

Why: conversion is measured cleanly, but the working-capital day-counts behind it sit below what we hold — the move is shown without inventing its driver.

Router verdict: the visible cash user is investment — the next section checks what the spending is buying.

09 · Where the cash goes

Where the cash goes Working capital is the cash tied up between paying suppliers and getting paid: debtor days (customers owe), inventory days (stock waits), and the cash conversion cycle (the whole loop, in days of sales).

Celsius Holdings, Inc. does not report the debtor, inventory and payable day-counts a cash cycle is built from, so this section reads the investment side instead. Capital spending ran $0.0 B over the last 3 years. Averaged over those years that is 0.0% of FY25 revenue a year.

Working-capital day-counts are not in our numbers for this stock, so this section reads the investment side — where the cash is being put to work.

On the investment side: capital spending of $0.0 B over the last 3 fiscal years.

FY25: capex $0.0 B Capital spending per fiscal year, $ B (bars).
steady investment
Capex
0.040.030.020.010.00$ B$0BFY21FY23FY25
0.040.030.020.010.00$ B$0BFY21FY23FY25
Mar 26: capex $0.0 B in the quarter Capital spending per quarter, $ B (bars, left); free cash flow, $ B (line, right). Last 12 quarters.
Capex (quarterly)Free cash
0.0110.140.0080.100.0050.070.0030.030.000−0.01$ B$ B$0B$0BJun 23Sep 24Mar 26
0.0110.140.0080.100.0050.070.0030.030.000−0.01$ B$ B$0B$0BJun 23Sep 24Mar 26

The synthesis: the cash is going into capacity, not disappearing into the cycle — the question becomes whether the new capacity earns.

10 · Return on equity

Return on equity Return on equity (ROE) is the profit the business earns on its shareholders’ money. With the full capital-employed split not in our numbers, ROE is the cleanest long ladder we can draw here.

Celsius Holdings, Inc. earns a ROE of 4% in FY25. That is up from a trough of −22% in FY22. Return on invested capital clears the cost of that capital by +8.2 percentage points, so growth here adds value rather than only size. The wiring behind it is 4.4% net margin on 0.49× asset turns.

FY25 ROE is 4%, recovered from a FY22 trough of −22% — the full ladder below shows the fall and the climb, undoctored.

Why the return is what it is — the wiring (FY25): 4.4% net margin × 0.49× asset turns × 1.74× balance-sheet leverage ≈ 3.8% on equity. Margin does its share; leverage is a meaningful part of the equation.

The capstone test — ROIC − WACC: 17.4% − 9.2% = a +8.2 pp spread. The 9.2% is an estimate of this company's own cost of capital — read the sign and the size of the spread, not the decimals. A spread this wide means every dollar reinvested creates more than a dollar of value — the engine compounds.

FY25: ROE 4% Return on equity by fiscal year, % (line); ROIC by fiscal year, % (line). 5-year window, dips included. Dashed line = the 9.2% cost of capital used on this page.
the climb back from FY22's −22%
ROEROIC (annual)WACC
83%38%−7.4%−53%−98%%3.7%6.9%FY21FY23FY25
83%38%−7.4%−53%−98%%3.7%6.9%FY21FY23FY25
Mar 26: ROIC 3.5% (TTM) vs WACC 9.2% Trailing-twelve-month ROIC and ROE, per quarter, %; dashed line = the cost of capital. Last 12 quarters, put on a trailing-twelve-month basis and anchored to the annual figure.
ROIC (TTM)ROE (TTM)WACC
31%20%9.1%−2.0%−13%%3.5%5.1%Jun 23Sep 24Mar 26
31%20%9.1%−2.0%−13%%3.5%5.1%Jun 23Sep 24Mar 26
11 · Dividend

Dividend

Celsius Holdings, Inc. pays no dividend. Across the last 12 reported quarters it has declared no dividend per share, so there is no payout history to chart and no yield to quote. Companies at this stage typically reinvest earnings rather than distribute them, which makes the cash-flow and reinvestment sections the place that cash shows up.

Celsius Holdings, Inc. does not currently pay a dividend. Across the last 12 reported quarters the company has declared no dividend per share, so there is no payout history to chart and no yield to quote. Companies at this stage typically reinvest earnings instead of distributing them.

12 · Debt

Debt Debt-to-equity says how much of the business is funded by borrowings. Low is the safe corner; the trend matters as much as the level.

Celsius Holdings, Inc. carries total debt of $0.7 B against shareholder equity of $3.0 B as of Mar 26, a debt-to-equity of 0.22 — effectively unlevered. On the annual view that ratio went from 0.00 in FY21 to 0.23 in FY25. The returns elsewhere on this page are therefore earned rather than borrowed.

Mar 26: total debt of $0.7 B against shareholder equity of $3.0 B — a debt-to-equity of 0.22. On the annual view, debt-to-equity went from 0.00 (FY21) to 0.23 (FY25). The returns on this page are earned, not borrowed.

FY25: debt $0.7 B at 0.23× equity Total debt by fiscal year, $ B (bars); debt-to-equity, × (line). 5-year window.
Total debtDebt-to-equity
0.70.25×0.50.18×0.40.11×0.20.05×0.0−0.02×$ B×$1B0.23×FY21FY23FY25
0.70.25×0.50.18×0.40.11×0.20.05×0.0−0.02×$ B×$1B0.23×FY21FY23FY25
Mar 26: debt $0.7 B, debt-to-equity 0.22 Total debt per quarter, $ B (bars); debt-to-equity, × (line). Last 12 quarters.
Total debt (quarterly)Debt-to-equity
0.90.4×0.70.3×0.50.2×0.20.1×0.00.0×$ B×$1B0.22×Jun 23Sep 24Mar 26
0.90.4×0.70.3×0.50.2×0.20.1×0.00.0×$ B×$1B0.22×Jun 23Sep 24Mar 26
13 · Ownership

Ownership There is no quarter-by-quarter holder register to read here, so we read the crowd through short interest — the slice of tradable shares currently sold short, positioned for a fall.

20.4% of Celsius Holdings, Inc.'s tradable float is currently sold short — a large bloc is positioned against it. At typical trading volumes those positions would take about 4.9 days to buy back. There is no quarter-by-quarter holder register to read for this filer, so the crowd is read through short interest instead.

The latest reading: 20.4% of the float is sold short, and at typical trading volumes it would take about 4.9 days to buy those positions back. A large bloc is positioned against it. This is a single point-in-time reading — we do not yet hold its history, so we show no trend chart.

Short interest
20.4%
of the tradable float
Days to cover
4.9
at typical volumes

Why it sits there: who is doing the shorting, and why, does not travel with the number — the level is shown without inventing its story.

14 · Safety line

Safety line The Z-score estimates how far a company sits from balance-sheet distress — above roughly 3 is safe, below roughly 1.8 is the danger zone. It was built for manufacturers, so it is not applied to banks and lenders.

Celsius Holdings, Inc.: the Z-score reads 4.64. A Z-score above roughly 3 reads as safe and below roughly 1.8 as the distress zone, so this sits well clear of distress. It is a distance-to-distress estimate from the balance sheet, not a forecast of failure.

Why it matters: a Z-score of 4.64 sits well clear of the distress zone — the balance sheet is not the risk here.

The safety line in one sentence: the Z-score reads 4.64.

15 · Related companies · Beverages - Non-Alcoholic
CompanyScorePrice stageGrowth & earnings/35Capital efficiency/25Valuation/20Relative strength/20
1Monster Beverage CorporationMNST 66.6/100Favorable setup66% evidence FADING 21.4/35 Revenue 18% · PAT 34.5% · OPM change 0.3 pp 53% evidence 15.8/25 ROCE 9.1% · OPM 31% 57% evidence 11.9/20 P/E 35× · PEG 0.97 65% evidence 17.5/20 RS sector 14.8% · RS bench 8.3% · 1Y 45.6%9 of 12 weeks ahead 100% evidence
Exact sum: 21.4 + 15.8 + 11.9 + 17.5 = 66.6 · Decision use: Balanced evidence: keep at normal research priority and require another comparable period before raising conviction.
2The Vita Coco Company, Inc.COCO 63.2/100Thin evidence · provisional56% evidence FADING 22.6/35 Revenue — · PAT — · OPM change 4 pp 39% evidence 18.1/25 ROCE 17.4% · OPM 18.7% 76% evidence 9.4/20 P/E 36.5× · PEG — 15% evidence 13.1/20 RS sector 12.2% · RS bench 5.9% · 1Y 98.5%10 of 12 weeks ahead 100% evidence
Exact sum: 22.6 + 18.1 + 9.4 + 13.1 = 63.2 · Decision use: Fill the missing evidence before acting; the ranking is deliberately pulled toward neutral.
3The Coca-Cola CompanyKO 59.9/100Thin evidence · provisional56% evidence TURNING 18.8/35 Revenue — · PAT — · OPM change 0.9 pp 39% evidence 14.4/25 ROCE 5.7% · OPM 35% 76% evidence 10.0/20 P/E 25.3× · PEG — 15% evidence 16.7/20 RS sector 10.1% · RS bench 3.8% · 1Y 23.1%2 of 12 weeks ahead 100% evidence
Exact sum: 18.8 + 14.4 + 10 + 16.7 = 59.9 · Decision use: Fill the missing evidence before acting; the ranking is deliberately pulled toward neutral.
4PepsiCo, Inc.PEP 55.3/100Mixed-positive evidence81% evidence BASING 24.4/35 Revenue 5.6% · PAT 38.3% · OPM change 8.7 pp 83% evidence 11.8/25 ROCE 5.5% · OPM 16.6% 76% evidence 15.9/20 P/E 18.9× · PEG 0.48 65% evidence 3.2/20 RS sector -11% · RS bench -16.3% · 1Y -4.2%0 of 12 weeks ahead 100% evidence
Exact sum: 24.4 + 11.8 + 15.9 + 3.2 = 55.3 · Decision use: Acceleration candidate, not a confirmed leader: earnings are strong but sector-relative strength is -11% and the one-year return is -4.2%. Do not upgrade until sector-relative strength is above zero and another reported period confirms growth.
5Keurig Dr Pepper Inc.KDP 50.5/100Mixed-positive evidence66% evidence FADING 14.4/35 Revenue 9.2% · PAT 21.8% · OPM change -3 pp 53% evidence 9.8/25 ROCE 1.4% · OPM 19% 57% evidence 14.2/20 P/E 19.5× · PEG 0.86 65% evidence 12.1/20 RS sector 3% · RS bench -2.9% · 1Y -9.6%4 of 12 weeks ahead 100% evidence
Exact sum: 14.4 + 9.8 + 14.2 + 12.1 = 50.5 · Decision use: Cheap but unconfirmed: require improving earnings before treating the valuation as an opportunity.
6Coca-Cola Consolidated, Inc.COKE 47.9/100Thin evidence · provisional56% evidence ASLEEP 15.8/35 Revenue — · PAT — · OPM change -1.8 pp 39% evidence 12.4/25 ROCE 6.5% · OPM 12.9% 76% evidence 10.3/20 P/E 22.4× · PEG — 15% evidence 9.4/20 RS sector 5.6% · RS bench -0.6% · 1Y 58.6%0 of 12 weeks ahead 100% evidence
Exact sum: 15.8 + 12.4 + 10.3 + 9.4 = 47.9 · Decision use: Fill the missing evidence before acting; the ranking is deliberately pulled toward neutral.
7Primo Brands CorporationPRMB 47.1/100Thin evidence · provisional51% evidence ASLEEP 16.5/35 Revenue 18.6% · PAT — · OPM change -1 pp 40% evidence 7.5/25 ROCE 1.5% · OPM 8.5% 57% evidence 8.5/20 P/E 134.5× · PEG — 15% evidence 14.6/20 RS sector 6.1% · RS bench 0% · 1Y -1.7%8 of 12 weeks ahead 100% evidence
Exact sum: 16.5 + 7.5 + 8.5 + 14.6 = 47.1 · Decision use: Fill the missing evidence before acting; the ranking is deliberately pulled toward neutral.
8Celsius Holdings, Inc.this pageCELH 42.3/100Mixed-negative evidence66% evidence BASING 23.1/35 Revenue 100% · PAT 56.8% · OPM change 2 pp 53% evidence 10.2/25 ROCE 5% · OPM 17.8% 57% evidence 6.1/20 P/E 82.5× · PEG 2.4 65% evidence 2.9/20 RS sector -36.1% · RS bench -40% · 1Y -43.1%0 of 12 weeks ahead 100% evidence
Exact sum: 23.1 + 10.2 + 6.1 + 2.9 = 42.3 · Decision use: Acceleration candidate, not a confirmed leader: earnings are strong but sector-relative strength is -36.1% and the one-year return is -43.1%. Do not upgrade until sector-relative strength is above zero and another reported period confirms growth.
9National Beverage Corp.FIZZ 33.1/100Adverse evidence81% evidence ASLEEP 8.3/35 Revenue -1.7% · PAT -2.7% · OPM change -1.4 pp 83% evidence 14.0/25 ROCE 8% · OPM 16.9% 76% evidence 6.5/20 P/E 17.4× · PEG 3.72 65% evidence 4.3/20 RS sector -14.3% · RS bench -19.3% · 1Y -31.6%0 of 12 weeks ahead 100% evidence
Exact sum: 8.3 + 14 + 6.5 + 4.3 = 33.1 · Decision use: Balanced evidence: keep at normal research priority and require another comparable period before raising conviction.
10Coca-Cola Europacific Partners PLCCCEP 56.4/100Thin evidence · provisional38% evidence TURNING 18.0/35 Revenue — · PAT — · OPM change — 9% evidence 10.7/25 ROCE 3.2% · OPM — 46% evidence 11.2/20 P/E 18.1× · PEG — 15% evidence 16.5/20 RS sector 6.8% · RS bench 0.6% · 1Y 12%2 of 12 weeks ahead 100% evidence
Exact sum: 18 + 10.7 + 11.2 + 16.5 = 56.4 · Decision use: Fill the missing evidence before acting; the ranking is deliberately pulled toward neutral.
11Suja Life, Inc.SUJA 48.8/100Thin evidence · provisional14% evidence ASLEEP 17.1/35 Revenue — · PAT — · OPM change — 6% evidence 11.7/25 ROCE 8.7% · OPM — 46% evidence 10.0/20 P/E — · PEG — 0% evidence 10.0/20 RS sector — · RS bench — · 1Y —0 of 1 week ahead 0% evidence
Exact sum: 17.1 + 11.7 + 10 + 10 = 48.8 · Decision use: Fill the missing evidence before acting; the ranking is deliberately pulled toward neutral.
12Buda Juice, Inc.BUDA 41.4/100Thin evidence · provisional36% evidence 11.5/35 Revenue 16.7% · PAT -25% · OPM change -10 pp 53% evidence 10.8/25 ROCE 5.4% · OPM 16.9% 57% evidence 9.1/20 P/E 42.4× · PEG — 15% evidence 10.0/20 RS sector — · RS bench — · 1Y —0 of 11 weeks ahead 0% evidence
Exact sum: 11.5 + 10.8 + 9.1 + 10 = 41.4 · Decision use: Fill the missing evidence before acting; the ranking is deliberately pulled toward neutral.
13Zevia PBCZVIA 39.9/100Thin evidence · provisional42% evidence BREAKING OUT 20.6/35 Revenue 11.1% · PAT — · OPM change 11.7 pp 40% evidence 5.4/25 ROCE -6.6% · OPM -5.1% 57% evidence 10.0/20 P/E — · PEG — 0% evidence 3.9/20 RS sector -15.6% · RS bench -20.4% · 1Y -47.7%9 of 12 weeks ahead 70% evidence
Exact sum: 20.6 + 5.4 + 10 + 3.9 = 39.9 · Decision use: Fill the missing evidence before acting; the ranking is deliberately pulled toward neutral.

Missing observations are not scored as bad. Their missing weight lowers confidence and pulls the final score toward neutral. PEG is not shown when the ratio cannot mean anything: the company must be making a profit, its price-to-earnings must be positive, and its three-year earnings growth must fall between 5% and 60%. Dividing a price multiple by a loss, or by growth measured off a tiny base, produces a number that looks precise and tells you nothing. Under relative strength, one mark per week shows the last 12 weeks: a mark is filled where the company led S&P 500 by 5% or more over the 13 weeks ending that week, which is the same test used everywhere on this site. Price stage places the company on the same six-step curve the sector itself is placed on — basing, turning, breaking out, leader, fading, asleep — read from how many weeks running it has led S&P 500 and whether that lead is widening or shrinking. It describes where the PRICE stands, not the earnings trajectory and not a recommendation, and it is left blank for a company whose weekly history is too short or too stale to read.

16 · Frequently asked questions

Frequently asked questions

What is Celsius Holdings, Inc.'s stock price today?

Celsius Holdings, Inc. trades at $29.5, −33.9% over the past year. The company is valued at $8.0 B. The stock sits at 6% of its 52-week range of $27–$65, −27.2% versus its 200-day average. On the tape, the price is in a downtrend, 6 weeks in. — as of 5 August 2026.

What were Celsius Holdings, Inc.'s latest quarterly results?

Celsius Holdings, Inc. reported revenue of $0.8 B and net profit of $0.1 B for the Mar 26 quarter. Revenue rose 136.4% and profit rose 175.0% year on year. Earnings per share were $0.33. The operating margin was 17.9%, 2.7 pp higher than a year earlier. — as of 5 August 2026.

What is Celsius Holdings, Inc.'s revenue?

Celsius Holdings, Inc. reported revenue of $0.8 B in the Mar 26 quarter, +136.4% year on year. For the full FY25 fiscal year, revenue was $2.5 B (+85.3%). Over the last 4 years revenue compounded at 68.9% a year. — as of 5 August 2026.

What is Celsius Holdings, Inc.'s profit?

Celsius Holdings, Inc. earned $0.1 B of net profit in the Mar 26 quarter, +175.0% year on year. Full-year FY25 profit was $0.1 B. The operating margin ran 17.9% in the latest quarter. — as of 5 August 2026.

What is Celsius Holdings, Inc.'s market cap?

Celsius Holdings, Inc.'s market capitalisation is $8.0 B at a stock price of $29.5. Market cap is the share price multiplied by shares outstanding, so it is restated whenever the price moves. — as of 5 August 2026.

What is Celsius Holdings, Inc.'s P/E ratio?

Celsius Holdings, Inc. trades at a P/E of 67.1×, at the 21st percentile of its own 4-year range, against a long-run median of 115.2×. This is a comparison with the stock's own history, not a value call — as of 5 August 2026.

Does Celsius Holdings, Inc. pay a dividend?

No — Celsius Holdings, Inc. has declared no dividend per share in any of its last 12 reported quarters, so there is no payout history and no yield to quote. That is a reading of the filed statements, not an estimate. — as of 5 August 2026.

Is Celsius Holdings, Inc. overvalued?

On its own history, Celsius Holdings, Inc. looks cheap against its own history: its P/E of 67.1× has been cheaper only 21% of the time in 4 years (long-run median 115.2×). That is a percentile read against the stock's own past, not a price opinion or a direction call. — as of 5 August 2026.

Is Celsius Holdings, Inc. growing?

Yes — Celsius Holdings, Inc. is growing: latest-quarter revenue +136.4% year on year, profit +175.0%, and the margin +2.7 pp at 17.9%. The earnings engine currently reads: improving — as of 5 August 2026.

How is Celsius Holdings, Inc. performing?

Celsius Holdings, Inc. is in a downtrend, 6 weeks in. Its latest quarter's revenue rose 136.4% and profit rose 175.0% year on year. Against the S&P 500 it has been behind on a trailing-13-week view for 20 weeks. This describes what the data did, not a rating. — as of 5 August 2026.

What stage is Celsius Holdings, Inc. in?

Mixed — no clean majority across the growth curves, ROCE holding at 8.3% — the per-curve reads carry the story. The read comes from the last 12 quarters of growth (revenue growth +123.3% latest, profit growth +54.5% latest, eps growth +34.4% latest) plus the ROCE curve, classified by deterministic rules — a trajectory read, not a buy or sell call — as of 5 August 2026.

Is Celsius Holdings, Inc. in an uptrend?

No — the price is in a downtrend (week 6 of stage 4), trading −27.2% versus its 200-day average and at 6% of its 52-week range. Price stages cycle base → advance → top → decline, and the stage names where this stock sits in that cycle — as of 5 August 2026.

Is Celsius Holdings, Inc. beating the market?

Not lately — on a trailing-13-week view Celsius Holdings, Inc. is currently behind the S&P 500 (20 weeks and counting; last ahead the week of 2026-03-20), the same metric the week-by-week ribbon on this page draws. Separately, on the cumulative view: over the last 10.1 years the stock moved +4,244% against the S&P 500's +263% — ahead of the index over the full window. — as of 5 August 2026.

Will Celsius Holdings, Inc.'s stock price go up?

This page publishes no price forecast for Celsius Holdings, Inc. What it measures instead: the stock price is $29.5, the price is in a downtrend 6 weeks in. Its P/E of 67.1× sits at the 21st percentile of its own 4-year range. — as of 5 August 2026.

Is the market betting against Celsius Holdings, Inc.?

Yes — short interest is 20.4% of Celsius Holdings, Inc.'s tradable float, about 4.9 days to cover at typical volumes. A crowded short: a large bloc is positioned against it. With no quarter-by-quarter holder register here, short interest is the cleanest crowd read we hold — as of 5 August 2026.

Does Celsius Holdings, Inc. have too much debt?

No — Celsius Holdings, Inc.'s debt-to-equity is 0.22. A year-by-year borrowings ladder is not in our numbers for this stock, so the latest reading is the cleanest hold. The returns on this page are earned, not borrowed — as of 5 August 2026.

What is Celsius Holdings, Inc.'s capex?

Celsius Holdings, Inc. spent $0.0 B on capital expenditure over the last 3 fiscal years, a figure derived from the change in fixed assets plus depreciation. In FY25 alone that was $0.0 B. — as of 5 August 2026.

What is Celsius Holdings, Inc.'s cash flow?

Celsius Holdings, Inc. generated $0.4 B of operating cash flow in FY25 and $0.3 B of free cash flow after $0.0 B of capital spending. Reported profit that year was $0.1 B, so operating cash ran ahead of profit. — as of 5 August 2026.

Is Celsius Holdings, Inc.'s profit real cash?

Yes — over the last 3 fiscal years, 155% of Celsius Holdings, Inc.'s reported profit arrived as operating cash. In FY25, operating cash was $0.4 B against reported profit of $0.1 B. The cash then goes mostly into building capacity. Cash-flow resolution is annual — as of 5 August 2026.

How financially safe is Celsius Holdings, Inc.?

On the balance sheet, the Z-score reads 4.64 — above roughly 3 is safe, below roughly 1.8 is the distress zone. That sits well clear of trouble. — as of 5 August 2026.

Where is Celsius Holdings, Inc. in its business cycle?

Celsius Holdings, Inc.'s FY25 operating margin was 5.6%, against a 5-year band of −24.6%–20.5%: mid-band by its own history — neither the peak that precedes mean-reversion nor the trough that precedes recovery. The latest quarter ran 17.9%. Profitability versus a company's own long band is the cleanest cycle clock this page holds — as of 5 August 2026.

What could break the Celsius Holdings, Inc. story?

Biggest watch item: the price is not yet in a confirmed uptrend — timing risk, not thesis risk. Mechanically, two Friday closes in a row below the 200-day average would end the price trend — that is the exit rule this page tracks — as of 5 August 2026.

Is Celsius Holdings, Inc. a stock worth studying right now?

This is not investment advice. The machine read: Celsius Holdings, Inc.'s three tracks disagree. Price, valuation and the earnings engine each tell a different story — the next quarter or two settles it. The sharpest open question: the next one or two quarters of delivery. Every number on this page is drawn deterministically from the raw series, with no forecasts and no price opinions — as of 5 August 2026.

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