Sector Alpha Week of 2026-07-24
Sector Alpha — machine-written from the numbers · Data as of 2026-07-24

Credo Brands Marketing Ltd

MUFTI
Textiles - Readymade Apparel

Credo Brands Marketing Ltd is cheap for a reason. The P/E sits at the 24th percentile of its own range, and the quarters are still getting worse.

The sharpest disagreement: annual EPS moved +14.1% against a −49.8% price move — the market has not yet caught up with the delivery.

The price is in a downtrend (49 weeks in) while the P/E sits at the 24th percentile of its own 3-year range. Underneath, the last four quarters read deteriorating — profit −26.9% year on year, and 140% of the last 3 years' profit arrived as cash. What settles it: whether the price catches up with earnings that have already moved.

Stage
Topping out
partial read
Price
₹84.6
−49.8% 1Y
P/E
7.8×
24th pctile
of its own 3-year range
Revenue (Sep 25)
₹164 Cr
−11.8% YoY
Profit (Sep 25)
₹19.0 Cr
−26.9% YoY
Operating margin
29.0%
−2.0 pp YoY
ROCE
19%
FY25
ROIC
9.7%
vs WACC 12.0% → −2.3 pp
Cash conversion
140%
of profit, last 3 FY
Unverified figures: Some figures on this page come from a second financial-data feed that could not be cross-checked against the primary source — the two do not share enough overlapping reported history to compare. They are drawn, because they are the only evidence there is, and every section carrying one is marked unverified.
01 · Price story

Price story Before the numbers, the tape. A stock price moves through four repeating seasons: a flat base (stage 1), an advance (2), a top (3), a decline (4). Where the price sits in that cycle frames everything below.

Credo Brands Marketing Ltd trades at ₹84.6, in a downtrend and 49 weeks into that stage. That is −11.9% against its own 200-day average. It sits at 28% of a 52-week range of ₹69 to ₹126. On relative strength it is currently behind the NIFTY 500 on a trailing-13-week view (1 week and counting).

Today the stock is in a downtrend — week 49 of stage 4, confirmed. At ₹84.6 it trades −11.9% versus its 200-day average and sits at 28% of its 52-week range (₹69–₹126).

Jul 26: ₹84.6 Weekly closing price (₹) with 50- and 200-day averages; shaded bands mark the price stage (grey base, green advance, amber top, red decline). 3-year window.
−11.9% versus the 200-day line, week 49 of stage 4
Price50-day avg200-day avg
S4S4₹331₹261₹190₹120₹49.2₹85₹96Dec 23Aug 24Apr 25Dec 25Jul 26
S4S4₹331₹261₹190₹120₹49.2₹85₹96Dec 23Apr 25Jul 26
Beating or trailing, week by week since 2023 Each cell is one week from 2023 to now (139 weeks): the stock's trailing 13-week return minus the NIFTY 500's, green ahead / red behind (±25% ramp). Grey cells are the 13-week warm-up or weeks where the NIFTY 500 reading is not held.
trailing 13-week return vs the NIFTY 500
Dec 23Jul 26

Against the market, two honest reads. Cumulative: over the last 2.6 years the stock moved −71% while the NIFTY 500 moved +20% — behind the index over the full window. Recent form: on a trailing-13-week view the stock is currently behind (1 week and counting; last ahead the week of 2026-07-10) — the ribbon below is that same metric, week by week.

What would end the trend, mechanically: two Friday closes in a row below the 200-day line. That is the exit rule — no debates.

→ The trend is one thing; the bill is another. Are you paying up for it? Next: the P/E sits at the 24th percentile of its own range.

02 · Valuation

Valuation P/E is the price of ₹1 of annual profit: how many rupees the market pays for each rupee the company earns in a year.

Credo Brands Marketing Ltd trades at 7.8× P/E, near the bottom of its own range — cheaper only 24% of the time. Its long-run median P/E is 10.8×, measured across 2.6 years of weekly readings. This places the multiple against the stock’s own record, and says nothing about what the business is worth.

Today's P/E of 7.8× is near the bottom of its own range — cheaper only 24% of the time, against a long-run median of 10.8× measured over 2.6 years of weekly readings. This is a comparison against the stock's own history — not a claim about what it is worth.

P/E 7.8× vs a 10.8× long-run median P/E, weekly (left axis); earnings per share, trailing twelve months, weekly (right axis). 2.6-year window; loss-period spikes above 22× shown pinned at the top. The eps (ttm) bars are red where the reading is lower than the quarter before.
near the bottom of its own range — cheaper only 24% of the time
P/EMedianEPS (TTM) (quarterly)
23.9×₹26217.9×₹19711.9×₹1316.0×₹65.60.0×₹0.0×7.80×₹11Dec 23Aug 24May 25Jan 26Jul 26
23.9×₹26217.9×₹19711.9×₹1316.0×₹65.60.0×₹0.0×7.80×₹11Dec 23May 25Jul 26
P/E
7.8×
24th percentile of 3y

Why the multiple sits where it does: over the past year annual EPS moved +14.1% against a −49.8% price move — earnings outran the price, pushing the multiple DOWN its own range.

Put together: the multiple is low against its own past, so the story rests on the earnings line underneath it, not the multiple.

→ Cheap or dear rides on the earnings. Are they actually growing? Next: the fundamental stage — where the business sits in its arc, and how growth has compounded.

03 · Stage: Topping out

Stage: Topping out Every business sits somewhere on a fundamental arc, and this page names the spot before anything else. The last twelve quarters of revenue, profit and EPS growth — plus the return the business earns on its capital — are read as curves: Deteriorating (the curves are falling), Turning around (a trough has just formed and the last few quarters lift off it), Improving (the climb off the trough is sustained), Consistent (steadily positive with healthy returns), Topping out (still high but decelerating from the peak). When the curves genuinely disagree the read is Mixed; too little history is No read. CAGR (compound annual growth rate) is the smooth yearly pace that turns the starting value into the latest one — the fairest way to compare growth across different time spans. Read the columns together: if the 1-year number towers over the 10-year, recent growth is running hotter than the long-run trend. A dash means that window is not held, or the base year was a loss (where a growth rate is not meaningful).

Credo Brands Marketing Ltd reads as topping out on its fundamental arc. Topping out — revenue and profit growth have decelerated hard (revenue growth +16.1% at its peak → −11.8% latest) while ROCE still reads 19.0%. The read is built from 9 quarters across 3 curves, on partial evidence.

Three growth curves, twelve quarters Year-on-year growth of trailing-twelve-month revenue (left axis), profit and EPS (right axis — they swing far wider), % at each quarter-end. Where the trailing-twelve-month history is short, the curve falls back to single-quarter year-on-year growth — noisier, and the classifier smooths and caps base-effect spikes before reading. A missing point means that reading is not held for the quarter.
the trajectory the stage is read from
RevenueProfitEPS
18%116%10%59%2.1%0.0%−5.9%−54%−14%−111%%%−11.8%−26.9%−3.5%Dec 22Mar 24Sep 25
18%116%10%59%2.1%0.0%−5.9%−54%−14%−111%%%−11.8%−26.9%−3.5%Dec 22Mar 24Sep 25
ROCE Annual readings — the quarterly balance-sheet pieces this curve needs are not held for this stock, so the returns read moves once a year and carries less weight in the call.
the return curve, annual readings
ROCE
29%26%23%19%16%%19%FY22FY23FY25
29%26%23%19%16%%19%FY22FY23FY25
Revenue growth
Falling
latest −11.8% · span −11.8% to +16.1%
Profit growth
Falling
latest −26.9% · span −68.2% to +68.2%
ROCE
Steady high
latest 19.0% · span 17.0%–28.0%

Why it matters: decelerating from a peak is where good stories quietly end — the multiple usually notices late.

One or more growth curves carry a base-effect spike — a large year-on-year move off a near-zero or loss-making comparable quarter. Those spikes are capped before the classifier reads the trajectory, and shown pinned on the chart, so a single distorted quarter does not drive the stage call.

Return readings here are annual, not quarterly — read as level and direction only; they can confirm the growth curves but never drive the stage on their own.

A partial read: at least one curve is short, or the returns curve is not the computed quarterly series — hold the stage word a little more loosely.

Growth, year by year: revenue +9.0% in FY25, profit +15.3% Year-over-year growth per fiscal year, %: revenue (left axis); net profit and EPS (right axis — profit growth swings far wider). Zero line drawn. Turnaround-year spikes shown pinned (▲).
Revenue YoYProfit YoYEPS YoY
53%332%27%217%0.0%102%−26%−13%−53%−128%%%9%15.3%FY19FY22FY25
53%332%27%217%0.0%102%−26%−13%−53%−128%%%9%15.3%FY19FY22FY25
TTM growth by quarter Trailing-twelve-month growth versus the year-ago TTM, per quarter, %: revenue (left axis); profit and EPS (right axis). The acceleration read compares the last 4 quarters (+0.0%) with the last 8 annualized (+4.1%).
revenue rolling over, profit accelerating
Revenue TTM YoYProfit TTM YoYEPS TTM YoY
10%23%7.4%−8.8%4.7%−41%2.0%−72%−0.8%−104%%%0%−3.4%Dec 22Mar 24Sep 25
10%23%7.4%−8.8%4.7%−41%2.0%−72%−0.8%−104%%%0%−3.4%Dec 22Mar 24Sep 25
Compound annual growth rate (%) Compound annual growth rate over each window, %. Revenue, profit and EPS from fiscal-year figures; share price is the price CAGR over the same spans. A dash = that window is not held, or the base was a loss.
1yr3yr5yr10yr
Revenue+9.0%+21.9%+6.6%
Profit+15.3%+23.6%+35.3%
EPS+14.1%−54.6%−26.4%
Share price−49.8%
Revenue YoY (Sep 25)
−11.8%
latest quarter vs a year ago
Profit YoY (Sep 25)
−26.9%
latest quarter vs a year ago
Revenue 10y
7.7%
long-run compound pace

→ The stage names the trajectory. Next: the revenue line that produces it, quarter by quarter.

04 · 4-Factor Sector Score

4-Factor Sector Score

50.1/100 — rank 15 of 26 in Textiles - Readymade Apparel · 63% evidence confidence

Credo Brands Marketing Ltd scores 50.1 out of 100 against the 26 companies it is compared with in Textiles - Readymade Apparel, ranking 15. Balanced evidence: keep at normal research priority and require another comparable period before raising conviction.

The four contributions add to the total exactly: 13.7 + 16.3 + 12.6 + 7.5 = 50.1. This is the SAME number shown on the sector comparison — it is computed once, for the whole peer set, and read here.

What would change it: The read weakens if profit growth turns negative or margin improvement reverses while sector-relative strength deteriorates.

05 · Revenue

Revenue Revenue is the top line: everything the company billed its customers in the period.

Credo Brands Marketing Ltd reported ₹164 Cr of revenue in the Sep 25 quarter, −11.8% year on year. Over 6 years it has compounded at 7.7% a year. The last full year, FY25, came in at ₹618 Cr. The last four reported quarters add to ₹593 Cr.

Credo Brands Marketing Ltd reported ₹164 Cr of revenue in the Sep 25 quarter, −11.8% year on year. Over 6 years it has compounded at 7.7% a year. The last full year, FY25, came in at ₹618 Cr. The last four reported quarters add to ₹593 Cr.

FY25 revenue came in at ₹618 Cr (+9.0% on the year), capping 6 years at 7.7% compound. The latest quarter (Sep 25) printed ₹164 Cr, −11.8% year on year.

FY25 revenue ₹618 Cr (+9.0% YoY) Revenue bars, ₹ Cr (left); YoY growth-% line (right). 7-year window. A bar is red when it is lower than the year before.
7.7% a year over 6 years
RevenueYoY growth
66753%50127%3340.0%167−26%0−53%₹ Cr%₹6189%FY19FY22FY25
66753%50127%3340.0%167−26%0−53%₹ Cr%₹6189%FY19FY22FY25
Sep 25: ₹164 Cr (−11.8% YoY) Quarterly revenue bars, ₹ Cr (left); YoY growth-% line (right). Last 12 quarters. A bar is red when it is lower than the quarter before.
Revenue (quarterly)YoY growth
20118%15110%1002.1%50−5.9%0−14%₹ Cr%₹164−11.8%Dec 22Mar 24Sep 25
20118%15110%1002.1%50−5.9%0−14%₹ Cr%₹164−11.8%Dec 22Mar 24Sep 25

Pace check: the last four quarters averaged +1.0% growth against the decade's 7.7% — the current year is running slower than its own long-run rate.

Acceleration check: trailing-twelve-month revenue grew +0.0% over the last 4 quarters against +4.1%/yr over the last 8 — rolling over; TTM profit −3.4% vs −14.5%/yr — accelerating.

→ Revenue slipped — did margins hold as it scaled? Next: 29.0% this quarter (−2.0 pp YoY).

06 · Operating margin

Operating margin Operating margin is what is left of every ₹100 of sales after running the business, before interest and tax. It is the cleanest read on pricing power and cost control.

Credo Brands Marketing Ltd's operating margin is 29.0% in the Sep 25 quarter, −2.0 percentage points against the same quarter a year ago. Across 7 fiscal years the operating margin has ranged 9.0% to 33.0%. The current quarter sits inside that band.

Credo Brands Marketing Ltd's operating margin is 29.0% in the Sep 25 quarter, −2.0 percentage points against the same quarter a year ago. Across 7 fiscal years the operating margin has ranged 9.0% to 33.0%. The current quarter sits inside that band.

The latest quarter's operating margin is 29.0%, −2.0 pp against the same quarter a year ago. Across 7 fiscal years the operating margin has ranged 9.0%–33.0%.

Why the margin moved: operating margin went +3.6 pp year on year while gross margin went −1.9 pp — the gain came mostly below the gross line: operating leverage, with costs spread over a bigger revenue base.

FY25: 29.0% Operating margin by fiscal year, %, line (left); year-on-year change in the margin, in percentage points, line (right). 7-year window.
within a 9.0–33.0% band over 7 years
operating marginYoY change (pp)
35%11%28%6.8%21%2.5%14%−1.8%7.1%−6.2%%%29%1%FY19FY22FY25
35%11%28%6.8%21%2.5%14%−1.8%7.1%−6.2%%%29%1%FY19FY22FY25
Sep 25: 29.0% operating margin (−2.0 pp YoY) Quarterly operating margin, %, line (left); year-on-year change in the margin, in percentage points, line (right). Last 12 quarters. Operating profit as a share of revenue, per quarter.
Operating marginYoY change (pp)
35%5.0%32%1.5%29%−2.0%25%−5.5%22%−9.0%%%29%−2%Dec 22Mar 24Sep 25
35%5.0%32%1.5%29%−2.0%25%−5.5%22%−9.0%%%29%−2%Dec 22Mar 24Sep 25

→ Margins slipped — did that reach the bottom line? Next: profit −26.9% in the latest quarter.

07 · Net profit

Net profit Net profit is what survives every cost, interest and tax — the number EPS, dividends and book value all grow from.

Credo Brands Marketing Ltd earned ₹19.0 Cr of net profit in the Sep 25 quarter, −26.9% year on year. Full-year FY25 profit was ₹68.0 Cr. The 6-year compound rate is 26.0%. That is 11.6% of the quarter's revenue. The same quarter a year earlier earned ₹26.0 Cr.

Credo Brands Marketing Ltd earned ₹19.0 Cr of net profit in the Sep 25 quarter, −26.9% year on year. Full-year FY25 profit was ₹68.0 Cr. The 6-year compound rate is 26.0%. That is 11.6% of the quarter's revenue. The same quarter a year earlier earned ₹26.0 Cr.

Sep 25 profit was ₹19.0 Cr, −26.9% year on year. On the full year, FY25 printed ₹68.0 Cr (+15.3%), and the 6-year compound rate is 26.0%.

FY25 profit ₹68.0 Cr (+15.3% YoY) Net profit bars, ₹ Cr (left); YoY growth-% line (right). 7-year window. A bar is red when it is lower than the year before.
26.0% a year over 6 years
Net profitYoY growth
841,194%63852%42510%21168%0−174%₹ Cr%₹6815.3%FY19FY22FY25
841,194%63852%42510%21168%0−174%₹ Cr%₹6815.3%FY19FY22FY25
Sep 25: ₹19.0 Cr (−26.9% YoY) Quarterly net profit bars, ₹ Cr (left); YoY growth-% line (right). Last 12 quarters. A bar is red when it is lower than the quarter before.
Net profit (quarterly)YoY growth
30113%2365%1516%8−33%0−82%₹ Cr%₹19−26.9%Dec 22Mar 24Sep 25
30113%2365%1516%8−33%0−82%₹ Cr%₹19−26.9%Dec 22Mar 24Sep 25

🚨 Why profit moved: revenue contributed −11.8% and the margin −2.0 pp — the quarter was revenue-led despite a thinner margin.

Pace comparison, last four quarters: profit +11.4% vs revenue +1.0%. Profit is growing faster than sales — fixed costs are being spread over a bigger base, and each extra rupee of revenue drops more to the bottom line.

→ Profit rose — but did the cash follow? Next: 140% of the last 3 years' profit arrived as cash.

08 · Cash flow — the router

Cash flow — the router The P&L says what was earned; the cash-flow statement says what actually arrived. Operating cash flow (CFO) against profit is the cleanest lie detector in the accounts.

Over the last 3 fiscal years 140% of Credo Brands Marketing Ltd's reported profit arrived as operating cash — the cash follows the profit. In FY25 that was ₹159 Cr of operating cash against ₹68.0 Cr of profit. After ₹79.0 Cr of capital spending, ₹80.0 Cr was left as free cash.

FY25: operating cash of ₹159 Cr against reported profit of ₹68.0 Cr, leaving free cash of ₹80.0 Cr after ₹79.0 Cr of capital spending. Across the last 3 fiscal years the conversion rate is 140% of profit.

Cash-flow readings here are annual — that is the resolution our series carries, so this section moves once a year.

FY25: CFO ₹159 Cr vs profit ₹68.0 Cr Operating cash flow and net profit by fiscal year, ₹ Cr; the line is free cash flow (CFO minus capital spending). 7-year window, annual resolution.
140% of 3-year profit arrived as cash
Operating cashNet profitFree cash
17711246−20−85₹ Cr₹159₹68₹80FY19FY22FY25
17711246−20−85₹ Cr₹159₹68₹80FY19FY22FY25
FY25: CFO = 234% of profit (three-year rate 140%) Operating cash as a share of net profit, per fiscal year, % (line). Dashed line = 100% — every unit of profit arriving as cash; outlier years shown pinned.
Conversion100%
321%246%171%95%20%%234%FY19FY22FY25
321%246%171%95%20%%234%FY19FY22FY25

Why conversion sits at 140%: the cash cycle stretched 60 days between FY20 and FY25 — more of each rupee of profit waits inside the cycle before arriving.

Router verdict: the bigger cash user is investment — capital spending ran 1.6× depreciation over three years, so the next section's job is to check what that build-out is buying.

→ So follow the cash to where it goes. Next: ₹296 Cr of building over 3 years.

09 · Where the cash goes

Where the cash goes Working capital is the cash tied up between paying suppliers and getting paid: debtor days (customers owe), inventory days (stock waits), and the cash conversion cycle (the whole loop, in days of sales).

Credo Brands Marketing Ltd's cash conversion cycle runs 246 days in FY25, up from 186 days in FY20. Capital spending ran ₹296 Cr over the last 3 years. At FY25 sales of ₹618 Cr each day of that cycle holds about ₹1.7 Cr, so roughly ₹417 Cr sits inside the business at any moment.

FY25: debtors at 141 days, inventory at 141 days — roughly 4.6 months of stock waiting to sell; that is where the cash sits while it waits — for a full cycle of 246 days, looser than FY20's 186.

The full loop: cash goes out to suppliers and production on day 0; stock waits 141 days to sell; customers pay about 141 days after that; and suppliers themselves are paid at 35 days — netting out to the 246-day cycle.

In money terms: at FY25 sales of ₹618 Cr, each day of the cycle holds about ₹1.7 Cr — so the 246-day loop keeps roughly ₹417 Cr sitting inside the business at any moment.

FY25: a 246-day cash cycle Debtor days, inventory days, payable days and the cash conversion cycle by fiscal year. 7-year window.
+60 days vs FY20
Cash cycleInventory daysDebtor daysPayable days
3142381638812days246d141d141d35dFY19FY20FY22FY23FY25
3142381638812days246d141d141d35dFY19FY22FY25

On the investment side: capital spending of ₹296 Cr over the last 3 fiscal years against ₹184 Cr of depreciation — the company is building well ahead of wear-and-tear. Capital work-in-progress stands at ₹1.0 Cr (FY25) — capacity paid for but not yet earning.

FY25: capex ₹79.0 Cr, work-in-progress ₹1.0 Cr Capital spending per fiscal year, ₹ Cr (bars); capital work-in-progress, ₹ Cr (line). Quarterly capital-spending history is not held for India — annual is the honest resolution.
a build-out
CapexWork-in-progress
17613288440₹ Cr₹79₹1FY20FY21FY22FY23FY25
17613288440₹ Cr₹79₹1FY20FY22FY25

The synthesis: the cash is going into capacity, not disappearing into the cycle — the question becomes whether the new capacity earns.

→ Does all this activity actually earn its cost of capital? Next: ROCE is 19% and the ROIC − WACC spread is −2.3 pp.

10 · Return on capital

Return on capital Return on capital employed (ROCE) is the profit the whole business earns on all the money in it — equity and debt together. It is the single best test of whether growth creates value or just size.

Credo Brands Marketing Ltd earns a ROCE of 19% in FY25. That is up from a trough of 8% in FY21. Return on invested capital clears the cost of that capital by −2.3 percentage points, so growth here is not yet paying for the capital it uses. The wiring behind it is 11.0% net margin on 0.80× asset turns.

FY25 ROCE is 19%, recovered from a FY21 trough of 8% — the full ladder below shows the fall and the climb, undoctored.

🚨 Why the return is what it is — the wiring (FY25): 11.0% net margin × 0.80× asset turns × 1.88× balance-sheet leverage ≈ 16.5% on equity. Margin does its share; leverage is a meaningful part of the equation.

The capstone test — ROIC − WACC: 9.7% − 12.0% = a −2.3 pp spread. The 12.0% is a standing assumption for the cost of capital in India, not a per-stock estimate — read the sign and the size of the spread, not the decimals. Negative — growth at these returns destroys value until the returns recover.

FY25: ROCE 19% Return on capital employed by fiscal year, % (line). 6-year window, dips included. Dashed line = the 12.0% cost of capital used on this page.
the climb back from FY21's 8%
ROCEWACC
30%24%18%12%6.4%%19%FY20FY21FY22FY23FY25
30%24%18%12%6.4%%19%FY20FY22FY25

→ Returns like these — is the balance sheet borrowing to make them? Next: debt-to-equity is 0.58.

11 · Debt

Debt Debt-to-equity says how much of the business is funded by borrowings; interest cover says how many times operating profit pays the interest bill. Low and high, respectively, is the safe corner.

Credo Brands Marketing Ltd carries ₹237 Cr of borrowings against ₹410 Cr of equity in FY25, a debt-to-equity of 0.58. Operating profit covers the interest bill 7×. Over 5 years borrowings went from ₹43.0 Cr to ₹237 Cr. Capital spending ran ₹296 Cr across the last 3 of those years.

FY25: borrowings of ₹237 Cr against equity of ₹410 Cr — a debt-to-equity of 0.58. Operating profit covers the interest bill 7×. Over 5 years borrowings went from ₹43.0 Cr to ₹237 Cr while capital spending ran ₹296 Cr in just the last 3 — part of the build-out is riding on borrowed money.

FY25: borrowings ₹237 Cr at 0.58× equity Borrowings by fiscal year, ₹ Cr (bars); debt-to-equity, × (line). 7-year window. Quarterly balance-sheet history is not held for India — annual is the honest resolution.
the debt trajectory
BorrowingsDebt-to-equity
2730.8×2050.6×1370.5×680.3×00.1×₹ Cr×₹2370.58×FY19FY20FY22FY23FY25
2730.8×2050.6×1370.5×680.3×00.1×₹ Cr×₹2370.58×FY19FY22FY25

→ Who owns this, and are they adding or leaving? Next: Domestic institutions cut 4.6 points over 8 quarters.

12 · Ownership

Ownership Who owns the stock, quarter by quarter: promoters (the controlling owners), foreign and domestic institutions, and the public. Steady accumulation by people close to the numbers is a signal; a quiet register is also an answer.

Domestic institutions cut 4.6 points of Credo Brands Marketing Ltd over 8 quarters, the biggest move on the register. That takes domestic institutions to 3.0% of the company. Foreign institutions moved −1.4 points over the same window, to 0.5%. The register is read on the four disclosed classes only; nothing is inferred between filings.

The register over the last two years — Domestic institutions: −4.6 points over 8 quarters to 3.0%; Foreign institutions: −1.4 points over 8 quarters to 0.5%; Promoters: −0.2 points over 8 quarters to 55.0%.

🚨 Why the register moved: domestic institutions drove it (−4.6 points), alongside foreign institutions (−1.4 points) — distribution into the market’s bid.

Fiscal-year ends: promoters −0.2 pts from Mar 24 to Mar 26 Shareholding at each fiscal-year end (March quarter), % of the company. 3 year-ends held.
PromotersForeign inst.Domestic inst.Public
60%44%28%12%−4.1%%55.0%0.5%3.4%41.2%Mar 24Mar 25Mar 26
60%44%28%12%−4.1%%55.0%0.5%3.4%41.2%Mar 24Mar 25Mar 26
Domestic institutions cut 4.6 points over 8 quarters Shareholding by holder class, % of the company, quarterly, last 11 quarters.
PromotersForeign inst.Domestic inst.Public
60%44%28%12%−4.2%%55.0%0.5%3.0%41.5%Dec 23Mar 25Jun 26
60%44%28%12%−4.2%%55.0%0.5%3.0%41.5%Dec 23Mar 25Jun 26

→ One last check: does the safety math agree? Next: the balance-sheet safety line.

13 · Safety line

Safety line The Z-score estimates how far a company sits from balance-sheet distress — above roughly 3 is safe, below roughly 1.8 is the danger zone. It was built for manufacturers, so it is not applied to banks and lenders.

Credo Brands Marketing Ltd: the Z-score is not available for this stock, so we say so rather than invent one. It is a distance-to-distress estimate from the balance sheet, not a forecast of failure. The debt, cash-flow and return sections above carry the balance-sheet evidence this page does hold, and each of them states its own reporting date.

The safety line in one sentence: the Z-score is not available for this stock, so we say so rather than invent one.

Related companies · same sector · Textiles - Readymade Apparel Every company is compared on the shape of its own curves, not static ratios. The Revenue, EPS and ROCE columns each draw that company's last 12 quarters as a mini line of the ACTUAL level (trailing-twelve-month revenue and EPS, and the ROCE itself) — so a line that climbs is a business getting bigger, a line that sinks is one shrinking. The colour tracks the same line: green when it is rising or steadily healthy, amber when it is rolling over from a high (still elevated but turning down), red when it is falling, grey when flat or stuck. Colour and direction always agree — a green line never points down. The ROCE curve is the return on capital (annual readings for peers, so a slightly coarser line than the quarterly one at the top of this page). The Stage column then runs the same 12-quarter trajectory classifier used at the top of the page on each company and names where it sits. What lands a company in each bucket: CONSISTENT — growth stays positive across the window and returns are healthy (ROCE ≥ 15%, or ROE ≥ 12% for lenders); IMPROVING — profit or EPS fell into real decline, bottomed a few quarters back, and has climbed back to positive and held there; TURNING AROUND — the same kind of trough but more recent, with the latest quarters just lifting off it (an early, unconfirmed turn); TOPPING OUT — growth is still positive but decelerating hard from its own peak while returns have stopped rising; DETERIORATING — two or more growth curves are shrinking (latest below zero) and staying there, not one soft quarter; MIXED — the curves genuinely disagree, or no clean majority, so no single word fits; NO READ — fewer than eight usable quarters. It is a like-for-like read of every company against its own past, not a ranking against the group.
CompanyP/EMkt capRevenueEPSROCEStage
Credo Brands Marketing Ltd this page7.8×₹542 CrTopping out
Trent Ltd89.3×₹1.5L CrConsistent
Vishal Mega Mart Ltd56.7×₹50,609 CrNo read
Aditya Birla Lifestyle Brands Ltd54.9×₹11,474 CrNo read
Vedant Fashions Ltd24.3×₹9,775 CrTurning around
Pearl Global Industries Ltd33.2×₹9,119 CrMixed
V2 Retail Ltd56.0×₹7,996 CrNo read
Aditya Birla Fashion & Retail Ltd₹6,865 CrNo read
Arvind Fashions Ltd47.2×₹6,182 CrTurning around
Gokaldas Exports Ltd60.8×₹6,085 CrMixed
V-Mart Retail Ltd41.6×₹5,764 CrNo read
Raymond Lifestyle Ltd39.6×₹4,356 CrNo read
Lux Industries Ltd34.0×₹3,689 CrMixed
Kewal Kiran Clothing Ltd21.8×₹3,095 CrMixed
Kitex Garments Ltd293.0×₹2,933 CrDeteriorating
S P Apparels Ltd25.0×₹2,521 CrMixed
Baazar Style Retail Ltd97.0×₹2,134 CrNo read
Cantabil Retail India Ltd21.0×₹2,006 CrMixed
SBC Exports Ltd79.3×₹2,003 CrConsistent
Go Fashion (India) Ltd28.8×₹1,705 CrDeteriorating
SBC Exports Ltd58.3×₹1,541 CrTurning around
Sai Silks (Kalamandir) Ltd9.9×₹1,356 CrMixed
Monte Carlo Fashions Ltd9.9×₹1,114 CrNo read
Iris Clothings Ltd56.2×₹910 CrConsistent
Karnika Industries Ltd25.0×₹700 Cr
Thomas Scott India Ltd21.0×₹369 CrMixed
Bella Casa Fashion & Retail Ltd16.6×₹330 CrMixed
12 · Frequently asked questions

Frequently asked questions

What is Credo Brands Marketing Ltd's share price today?

Credo Brands Marketing Ltd trades at ₹84.6, −49.8% over the past year. The company is valued at ₹542 Cr. The stock sits at 28% of its 52-week range of ₹69–₹126, −11.9% versus its 200-day average. On the tape, the price is in a downtrend, 49 weeks in. — as of 24 July 2026.

What were Credo Brands Marketing Ltd's latest quarterly results?

Credo Brands Marketing Ltd reported revenue of ₹164 Cr and net profit of ₹19.0 Cr for the Sep 25 quarter. Revenue fell 11.8% and profit fell 26.9% year on year. Earnings per share were ₹2.89. The operating margin was 29.0%, 2.0 pp lower than a year earlier. — as of 24 July 2026.

What is Credo Brands Marketing Ltd's revenue?

Credo Brands Marketing Ltd reported revenue of ₹164 Cr in the Sep 25 quarter, −11.8% year on year. For the full FY25 fiscal year, revenue was ₹618 Cr (+9.0%). Over the last 6 years revenue compounded at 7.7% a year. — as of 24 July 2026.

What is Credo Brands Marketing Ltd's profit?

Credo Brands Marketing Ltd earned ₹19.0 Cr of net profit in the Sep 25 quarter, −26.9% year on year. Full-year FY25 profit was ₹68.0 Cr. The operating margin ran 29.0% in the latest quarter. — as of 24 July 2026.

What is Credo Brands Marketing Ltd's market cap?

Credo Brands Marketing Ltd's market capitalisation is ₹542 Cr at a share price of ₹84.6. Market cap is the share price multiplied by shares outstanding, so it is restated whenever the price moves. — as of 24 July 2026.

What is Credo Brands Marketing Ltd's P/E ratio?

Credo Brands Marketing Ltd trades at a P/E of 7.8×, at the 24th percentile of its own 3-year range, against a long-run median of 10.8×. This is a comparison with the stock's own history, not a value call — as of 24 July 2026.

Does Credo Brands Marketing Ltd pay a dividend?

Yes — Credo Brands Marketing Ltd's dividend payout was 29% of profit in FY25, and it recorded a payout in 2 of its last 7 reported fiscal years. This page holds the payout ratio, not a per-share amount. — as of 24 July 2026.

Is Credo Brands Marketing Ltd overvalued?

On its own history, Credo Brands Marketing Ltd looks cheap against its own history: its P/E of 7.8× has been cheaper only 24% of the time in 3 years (long-run median 10.8×). That is a percentile read against the stock's own past, not a price opinion or a direction call. — as of 24 July 2026.

Is Credo Brands Marketing Ltd growing?

Not right now — Credo Brands Marketing Ltd's latest numbers are shrinking: latest-quarter revenue −11.8% year on year, profit −26.9%, and the margin −2.0 pp at 29.0%. The 6-year compound rates are 7.7% (revenue) and 26.0% (profit). The earnings engine currently reads: deteriorating — as of 24 July 2026.

How is Credo Brands Marketing Ltd performing?

Credo Brands Marketing Ltd is in a downtrend, 49 weeks in. Its latest quarter's revenue fell 11.8% and profit fell 26.9% year on year. Against the NIFTY 500 it has been behind on a trailing-13-week view for 1 week. This describes what the data did, not a rating. — as of 24 July 2026.

What stage is Credo Brands Marketing Ltd in?

Topping out — revenue and profit growth have decelerated hard (revenue growth +16.1% at its peak → −11.8% latest) while ROCE still reads 19.0%. The read comes from the last 12 quarters of growth (revenue growth −11.8% latest, profit growth −26.9% latest) plus the ROCE curve, classified by deterministic rules — a trajectory read, not a buy or sell call — as of 24 July 2026.

Is Credo Brands Marketing Ltd in an uptrend?

No — the price is in a downtrend (week 49 of stage 4), trading −11.9% versus its 200-day average and at 28% of its 52-week range. Price stages cycle base → advance → top → decline, and the stage names where this stock sits in that cycle — as of 24 July 2026.

Is Credo Brands Marketing Ltd beating the market?

Not lately — on a trailing-13-week view Credo Brands Marketing Ltd is currently behind the NIFTY 500 (1 week and counting; last ahead the week of 2026-07-10), the same metric the week-by-week ribbon on this page draws. Separately, on the cumulative view: over the last 2.6 years the stock moved −71% against the NIFTY 500's +20% — behind the index over the full window. — as of 24 July 2026.

Will Credo Brands Marketing Ltd's share price go up?

This page publishes no price forecast for Credo Brands Marketing Ltd. What it measures instead: the share price is ₹84.6, the price is in a downtrend 49 weeks in. Its P/E of 7.8× sits at the 24th percentile of its own 3-year range. — as of 24 July 2026.

Who owns Credo Brands Marketing Ltd?

Promoters hold 55.0% of Credo Brands Marketing Ltd, foreign institutions 0.5%, domestic institutions 3.0% and the public 41.5% (latest quarter). The biggest move on the register over the last two years: Domestic institutions cut 4.6 points over 8 quarters. — as of 24 July 2026.

Does Credo Brands Marketing Ltd have too much debt?

It is moderate — Credo Brands Marketing Ltd's debt-to-equity is 0.58, and operating profit covers the interest bill 7×. FY25 borrowings were ₹237 Cr against equity of ₹410 Cr. Read the returns on this page with that leverage in mind — as of 24 July 2026.

What is Credo Brands Marketing Ltd's capex?

Credo Brands Marketing Ltd spent ₹296 Cr on capital expenditure over the last 3 fiscal years, a figure derived from the change in fixed assets plus depreciation. In FY25 alone that was ₹79.0 Cr, with ₹1.0 Cr in capital work-in-progress — capacity paid for but not yet earning. — as of 24 July 2026.

What is Credo Brands Marketing Ltd's cash flow?

Credo Brands Marketing Ltd generated ₹159 Cr of operating cash flow in FY25 and ₹80.0 Cr of free cash flow after ₹79.0 Cr of capital spending. Reported profit that year was ₹68.0 Cr, so operating cash ran ahead of profit. Cash-flow resolution for India is annual. — as of 24 July 2026.

Is Credo Brands Marketing Ltd's profit real cash?

Yes — over the last 3 fiscal years, 140% of Credo Brands Marketing Ltd's reported profit arrived as operating cash. In FY25, operating cash was ₹159 Cr against reported profit of ₹68.0 Cr. The cash then goes mostly into building capacity. Cash-flow resolution is annual — as of 24 July 2026.

Where is Credo Brands Marketing Ltd in its business cycle?

Credo Brands Marketing Ltd's FY25 operating margin was 29.0%, against a 7-year band of 9.0%–33.0%: mid-band by its own history — neither the peak that precedes mean-reversion nor the trough that precedes recovery. The latest quarter ran 29.0%. Profitability versus a company's own long band is the cleanest cycle clock this page holds — as of 24 July 2026.

What could break the Credo Brands Marketing Ltd story?

The sharpest disagreement: annual EPS moved +14.1% against a −49.8% price move — the market has not yet caught up with the delivery. Mechanically, two Friday closes in a row below the 200-day average would end the price trend — that is the exit rule this page tracks — as of 24 July 2026.

Is Credo Brands Marketing Ltd a stock worth studying right now?

This is not investment advice. The machine read: Credo Brands Marketing Ltd is cheap for a reason. The P/E sits at the 24th percentile of its own range, and the quarters are still getting worse. The sharpest open question: whether the price catches up with earnings that have already moved. Every number on this page is drawn deterministically from the raw series, with no forecasts and no price opinions — as of 24 July 2026.

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