# Baidu share price today (Baidu, Inc., BIDU)

> Baidu, Inc.'s share price, valuation and earnings point in different directions. The next one or two quarters should make it clearer. BIDU · Communication Services · Internet Content & Information · data as of 3 November 2026. Page: https://www.sectoralpha.in/us/stocks/bidu

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## Key numbers

- Business trend: Getting worse, from fewer quarters than usual
- Price: $76.97 (−36.3% in a year)
- P/E: 623.0×, against its own history
- Revenue (Jun 2026): CNY 31.3 B (−4.2% on a year ago)
- Profit (Jun 2026): CNY 1.8 B (−73.8% on a year ago)
- Operating margin: 9.7% (−0.3 points on a year ago)
- ROE: 2%, FY25
- ROIC: 3.4%, against a 5.2% cost of capital: −1.8 points

Biggest thing to watch: the price is not yet in a clear uptrend, so timing is the risk more than the business. ## What is the Baidu share price today? Baidu, Inc.'s share price was $76.97 at the close on 3 November 2026. It has been falling for 2 weeks. That is 32.3% below its average price over the last 200 trading days. In the last 52 weeks it traded between $76 and $161, and at that close it sat 1% of the way up from that low. Over the past 13 weeks it has done worse than the S&P 500, and it has been behind for 34 weeks running. Over the last 10 years the share price moved −52% while the S&P 500 moved +255%, so it is behind the index over that whole period. It was last ahead over 13 weeks in the week of 13 March 2026. The chart above shows the 13-week comparison for every week. This page treats a rise as over when the price closes below its 200-day average on two Fridays in a row. ## What dividend does Baidu pay? Baidu, Inc. pays no dividend. In the last 12 reported quarters it declared no dividend per share, so there is no payout history to chart and no yield to show. Companies like this usually keep their earnings in the business, so the cash-flow sections show where that cash goes. ## Which stock lists is Baidu on? Baidu is not in the Nasdaq 100, the S&P 500 or the Dow Jones 30, and is not on the US tech stocks list. ## Is Baidu profitable? Baidu, Inc. earned CNY 1.8 B of net profit in the Jun 2026 quarter, −73.8% on the same quarter a year earlier. Full-year FY25 profit was CNY 4.7 B. Over 4 years profit has grown −17.1% a year on average. That is 5.8% of the quarter's revenue. The same quarter a year earlier earned CNY 6.9 B. 1 of the last 12 reported quarters were loss-making. For the full year, FY25 profit was CNY 4.7 B (−79.9% on the year before). Why profit moved: revenue changed −4.2% on a year earlier and the margin moved −0.3 percentage points. Sales did the work, and the margin was about flat. On average over the last four quarters, profit changed −114.5% and revenue −4.1%. Profit is growing slower than sales: rising costs are taking part of the growth. This company reports in Chinese yuan, not US dollars, so the money charts are left out here. The figures in the text are in that currency (CNY); nothing is converted. ## How much revenue does Baidu make, and is it growing? Baidu, Inc. reported CNY 31.3 B of revenue in the Jun 2026 quarter, −4.2% on the same quarter a year earlier. Over 4 years it has grown 0.9% a year on average. The last full year, FY25, came in at CNY 129 B. The last four reported quarters add to CNY 127 B. FY25 revenue was CNY 129 B, −3.0% on the year before. Recent pace: the last four quarters grew −4.1% on average, against 0.9% a year over the longer run, so this year is growing slower than its own long-run rate. Is growth speeding up? Revenue over the last 12 months grew −4.2%, against −2.8% a year over the last 8 quarters (stabilising). This company reports in Chinese yuan, not US dollars, so the money charts are left out here. The figures in the text are in that currency (CNY); nothing is converted. ## How much of its sales does Baidu keep? Baidu, Inc.'s operating margin was 9.7% in the Jun 2026 quarter, 0.3 percentage points lower than the same quarter a year ago. Across 5 years it has been between 8.0% and 16.2%. The latest quarter is within that range. Why the margin moved: operating margin changed −0.3 percentage points on the year while gross margin changed −4.9 points. So the drop came mostly from the gross margin, which means input costs and prices charged. ## Is Baidu's profit turning into cash? Over the last 3 years, 116% of Baidu, Inc.'s reported profit came in as cash from its operations, so the profit is backed by cash. In FY25 its operations used CNY 3.0 B of cash, against CNY 4.7 B of profit. After CNY 12.1 B of spending on assets, free cash was −CNY 15.1 B: it spent more than its operations brought in. Cash-flow figures here are yearly, because quarterly cash statements are not published, so this section changes once a year. Why: the cash figure is clear, but the day counts behind it are not in our data, so we show it without guessing the reason. What to look at next: the main use of cash is spending on assets. The next section checks what that spending is building. This company reports in Chinese yuan, not US dollars, so the money charts are left out here. The figures in the text are in that currency (CNY); nothing is converted. ## Where does Baidu's cash go? Baidu, Inc. does not report the customer, stock and supplier day counts a cash cycle needs, so this section looks at its spending on assets instead. It spent CNY 31.4 B on assets over the last 3 years. Averaged over those years that is 8.1% of FY25 revenue a year. Nothing is estimated in place of the missing day counts, so no cash-cycle chart is drawn. Spending on assets: CNY 31.4 B over the last 3 years. In short: the cash is going into new capacity, not getting stuck in the daily cycle. The question is whether the new capacity earns. This company reports in Chinese yuan, not US dollars, so the money charts are left out here. The figures in the text are in that currency (CNY); nothing is converted. ## What is Baidu's P/E ratio, and how does it compare with its own history? Baidu, Inc.'s P/E is 623.0×, with too little history to compare. This compares the share price with the company’s own past. It does not say what the business is worth. In short: there is too little history to say whether the multiple is high or low for this company, so the earnings trend underneath matters more than the multiple. ## Is the Baidu business getting better or worse? Baidu, Inc.'s business is getting worse. Revenue and profit growth are shrinking: revenue growth is −4.2% in the latest quarter, against +8.8% at its best in 12 quarters, with ROCE steady at 2.4%. This is based on 12 quarters of 3 measures, with some gaps. Why it matters: falling lines mean any ratio below that looks low should be read with that direction in mind. This reading has some gaps: at least one line is short, or the return line is not the quarterly series, so treat it with a little more caution. ## How much does Baidu earn on its capital? Baidu, Inc. earned a ROE of 2% in FY25. Its return on capital used (ROIC) is 1.8 percentage points below its cost of capital, so growth here does not yet pay for the capital it uses. It comes from a 3.6% net margin and 0.29× asset turnover (sales divided by assets). Why the return is what it is (FY25): a 3.6% net margin × 0.29× asset turnover × 1.55× leverage (assets divided by equity) ≈ 1.6% on equity. The margin does its share; borrowing plays a small part, so this return is earned, not borrowed. The key test, return on capital used minus the cost of capital: 3.4% − 5.2% = −1.8 percentage points. The 5.2% is an estimate of this company's own cost of capital. Read the sign and size of the gap, not the decimals. Negative: growth at these returns loses value until returns improve. ## Does Baidu have too much debt? Baidu, Inc. has total debt of CNY 113 B against shareholder equity of CNY 295 B as of Jun 2026, so its debt is 0.38× its equity. Year by year, that ratio went from 0.41 in FY21 to 0.34 in FY25. Keep that borrowing in mind when reading the returns on this page. This company reports in Chinese yuan, not US dollars, so the money charts are left out here. The figures in the text are in that currency (CNY); nothing is converted. ## What is the Baidu shareholding pattern? We have no ownership or short-position figures for Baidu, Inc., so this section says so rather than fill the gap. At normal trading volumes, closing those positions would take about 4.6 days. US companies do not publish a quarter-by-quarter list of owners, so this page uses short interest instead. ## How far is Baidu from balance-sheet trouble? For Baidu, Inc., the Z-score is 2.15. A Z-score above about 3 is safe and below about 1.8 signals danger, so this is in the grey area between the two. It estimates how far the balance sheet is from trouble; it is not a forecast of failure. Why it matters: a Z-score of 2.15 is in the grey area, neither clearly safe nor clearly in trouble. ## How does Baidu rank in its industry? There is no score against its industry: Baidu, Inc. is not among the largest members shown in this industry comparison for Internet Content & Information. The score ranks a company within its industry: each measure is scored against the other members. Without that group there is no score, so none is shown. ## Which companies is Baidu compared with? No sector comparison is shown here, not among the largest members shown in this industry comparison. ## Which companies are close to Baidu in size? Baidu is the 5th largest of 40 Internet Content & Information companies on Sector Alpha by market value (scores of 3 November 2026). Just above it: Meta Platforms, Inc., Spotify Technology S.A. and Nebius Group N.V. Just below it: Reddit, Inc., Tencent Music Entertainment Group and Pinterest, Inc. ### Internet Content & Information companies close in size

1. [Meta Platforms, Inc.](https://www.sectoralpha.in/us/stocks/meta) $1.59 trillion
2. [Spotify Technology S.A.](https://www.sectoralpha.in/us/stocks/spot) $123.3 billion
3. [Nebius Group N.V.](https://www.sectoralpha.in/us/stocks/nbis) $41.6 billion
4. Baidu, Inc. $25.4 billion
5. [Reddit, Inc.](https://www.sectoralpha.in/us/stocks/rddt) $18.6 billion
6. [Tencent Music Entertainment Group](https://www.sectoralpha.in/us/stocks/tme) $14.9 billion
7. [Pinterest, Inc.](https://www.sectoralpha.in/us/stocks/pins) $11.7 billion

[All 40 Internet Content & Information companies, largest first](https://www.sectoralpha.in/us/sectors/internet-content-information#all-companies)

### Companies close in size in other industries

1. [HP Inc.](https://www.sectoralpha.in/us/stocks/hpq) $25.6 billion · Computer Hardware
2. [United Therapeutics Corporation](https://www.sectoralpha.in/us/stocks/uthr) $25.6 billion · Drug Manufacturers - Specialty & Generic
3. Baidu, Inc. $25.4 billion
4. [InterContinental Hotels Group PLC](https://www.sectoralpha.in/us/stocks/ihg) $25.3 billion · Lodging
5. [Restaurant Brands International Inc.](https://www.sectoralpha.in/us/stocks/qsr) $25.2 billion · Restaurants

## What else do people ask about Baidu? ### What were Baidu's latest quarterly results? Baidu, Inc. reported revenue of CNY 31.3 B and net profit of CNY 1.8 B for the Jun 2026 quarter. Revenue fell 4.2% and profit fell 73.8% compared with a year earlier. The operating margin was 9.7%, 0.3 percentage points lower than a year earlier (as of 3 November 2026). ### What is Baidu's market cap? Baidu, Inc.'s market capitalisation is $25.4 B at a stock price of $76.97. Market cap is the share price times the number of shares, so it changes whenever the price moves (as of 3 November 2026). ### How is Baidu performing? Baidu, Inc.'s share price has been falling for 2 weeks. In its latest quarter, revenue fell 4.2% and profit fell 73.8% compared with a year earlier. Over the past 13 weeks it has done worse than the S&P 500, for 34 weeks running (as of 3 November 2026). ### Will Baidu's stock price go up? This page does not forecast Baidu, Inc.'s stock price. What it shows instead: the stock price is $76.97, and it has been falling for 2 weeks. Nobody can reliably say which way a price will move, and this site does not try (as of 3 November 2026). ### Is Baidu's profit real cash? Yes, over the last 3 years, 116% of Baidu, Inc.'s reported profit came in as cash from operations. The latest year was lower at -65%, so the trend is worth watching. In FY25, operating cash was −CNY 3.0 B against reported profit of CNY 4.7 B. Most of that cash then goes into building new capacity. These are yearly figures (as of 3 November 2026). ### Where is Baidu in its business cycle? Baidu, Inc.'s FY25 operating margin was 8.0%, against a 5-year range of 8.0% to 16.2%: the low end of its own range, which is often where recoveries start. The latest quarter was 9.7%. Comparing margins with a company's own long history is a good way to see where it is in its cycle (as of 3 November 2026). ### What could break the Baidu story? Biggest thing to watch: the price is not yet in a clear uptrend, so timing is the risk more than the business. On price, this page treats a rise as over when the share price closes below its 200-day average on two Fridays in a row (as of 3 November 2026). ### Is Baidu a stock worth studying right now? What the numbers show: Baidu, Inc.'s share price, valuation and earnings point in different directions. The next one or two quarters should make it clearer. The main open question: the next one or two quarters of results. Every number on this page is worked out by code from the published figures, with no forecasts and no price opinions (as of 3 November 2026). This is research, not advice. We’re not SEBI-registered.