Adjacency business double-digit growth
What: Cake, rusk, croissant, and wafer businesses growing 3x faster in e-commerce than biscuits
Impact: +₹5 Cr revenue
“Management stated: 'The adjacency business, covering cake, rusk, croissant, and wafers, is growing in double digits and showing significant traction in e-commerce (reported as 3x the growth seen in biscuits).'”