BEE Star Label Transition Driving Market Share Gains
What: New BEE efficiency norms implementation creating opportunity for market share gains from current 17.9%
Impact: +₹93.9 Cr revenue
“Management stated: 'The company is fully ready and realigned for the new BEE efficiency table with refreshed lineups and improved channel activity following the GST rate cut and pre-emptive buying ahead of the BEE star label transition.'”